She’s Like a Rainbow

While some see things in black and white, popular lifestyle Instagrammer Rosie Clayton (@rclayton) couldn’t imagine a world without color.

timex weekender

“I’m from Chicago and the winters here are very cold and very grey,” she says. “I needed something to lift my mood and took it as a challenge to use vibrant colors in my work.”

Prior to becoming a social influencer, she had extensive experience in fashion working as a Merchandiser for the corporate offices of J.Crew and Abercrombie & Fitch as well as owning her own clothing store for eight years.

timex weekender

“Having had exposure to various aspects of the retail industry really instilled in me the power of branding and color,” she says. “Color weaves my images together and my goal is to use captivating visual imagery to tell an impactful story.”

As Timex began to incorporate more color into its watch designs and straps, it was only natural to reach out to Rosie and get her onboard for a campaign.

timex weekender

“When I was approached by Timex it started with a general creative brief,” she says. “I was given a lot of freedom to imagine the campaign in my own voice and evoke spring and summer in a way that would connect with my audience.”

She was given a selection of Timex® watches to choose from and took a liking to the Weekender® with a white dial, silver case and blue nylon slip-thru strap.

timex weekender

“I partner with brands that I believe in and my aim is to create content that is timeless and classic, clean and easy to understand. I feel that Timex and I share that same creative approach.”

Whether its clothing or accessories, she pays close attention to the relationship of the object to other elements in the image. Many of her Instagram posts use vibrant backgrounds to set a scene in which she can tell her story.

timex weekender

“Many would see my posts as style features,” she says. “But I look at it as lifestyle art. Walls have played a big role in my work but I actually began by posting vibrant interior spaces, creative flatlays, and travel images. My feed is a celebration of color through art, travel, and design and I hope my work brings joy to those who see it.”

One look at her Instagram feed (currently boasting over 124,000 followers) and the viewer is awash in a sea of vibrant hues reminiscent of rainbows, color bursts and mosaics. Against these backgrounds, she tells whimsical and fanciful stories that are uplifting and hard to forget. Timex could not have found a better fit to explore the relationship of colors for spring and summer stories.

timex weekender

All photos courtesy of Rosie Clayton

In Transit

When the TIMEX® IRONMAN® watch first launched in 1986, the intent was to target core triathletes. The design was rugged and it had all the features someone training for a triathlon would need. The watch was a huge success and since its debut, the TIMEX® IRONMAN® line has undergone a series of updates to reflect the growing popularity of active lifestyles. Now, you don’t have to qualify for Kona to enjoy the best a TIMEX® IRONMAN® can offer.

timex ironman transit

The TIMEX® IRONMAN® Transit brings fashion and fitness together to give people with active lifestyles a functional timepiece that is durable enough for the gym and stylish enough for the office. An update to the watch Essential line, the Transit features a new case design that provides a clean look for a contemporary digital sports watch anyone can wear.

The Transit is designed to keep you looking stylish from work to workout. The lightweight resin strap of the Transit is paired with a durable case that is water resistant to 100m and includes a stopwatch with 10-lap memory, alarm, countdown timer and INDIGLO® night-light.

timex ironman transit

Two size options are available; a mid-size with 33mm dial and full-size with 40mm dial. The mid-size 33mm version includes a metallic accented bezel in silver or rose gold-tone. An updated color palette offers traditional black and white along with neutral earth tones and a popular teal to match your style.

The Transit continues Timex’s legendary commitment to high quality, innovative design and easy-to-use features. A refined digital sports watch, the Transit is the perfect companion for those who train hard and work hard and need a timepiece that can keep up.

timex ironman transit

Construction Time Again

Timex and Carhartt WIP (Work in Progress) continue their successful partnership with the launch of the special edition Camper MK1™ watch complete with premium display case. This follows the 2017 collaboration that saw a functional update to the classic field watch based on Timex’s Acadia model. The new Timex x Carhartt WIP is available October 2nd.

timex carhartt watch

While Carhartt is known for its rugged outdoor clothing, Carhartt WIP has been carefully adapting and modifying Carhartt’s core product characteristics for a different audience of consumers who value refined design and quality while remaining true to Carhartt’s brand origins. Carhartt WIP builds on the Carhartt collection but offers consumers durable apparel with streetwear style including Pembroke cardigans, military backpacks, hooded jackets and trucker hats. And with the Timex x Carhartt WIP watch, the tradition of updating classic gear to reflect an urban lifestyle continues.

timex carhartt watch

The Carhartt WIP brand, launched in 1994, builds a strong relationship with upcoming figures in music and sport to be an iconic and well-respected brand in underground and streetwear scenes. Carhartt WIP stores are located worldwide and have locations in major cities including London, New York and Tokyo.

Carhartt WIP again teams up with Timex to produce a modernized version of the first Camper model from the ‘80s. The collaborative timepiece features a stylish colorway complete with 100% fabric strap, lightweight resin case, custom designed dial with the Carhartt logo at the 3 o’clock marking, quartz movement and water resistant to 30m. A premium tin display case accompanies each watch.

timex carhartt watch

By working with Carhartt WIP, Timex can expand on its rich watchmaking history and heritage by reaching a new target market worldwide. The Timex x Carhartt WIP watch will be sold exclusively in all Carhartt WIP stores, select retailers and on the Carhartt WIP website.

timex carhartt watch

Timex Hits the Ice with the NHL® Tribute® Collection

Get ready for the NHL 2018-19 season with great fan gear from Timex. We’re proud to offer the NHL® Tribute® Collection to hockey fans everywhere so they can complete outfits from gameday to everyday. No matter who your team is, Timex has the right timepiece to show your pride.

The Timex NHL® Tribute® Collection features all 31 teams and has styles for men, women and kids. Display your team loyalty with carefully crafted and meticulously styled NHL watches that include the logo and colors of your favorite team.

Last June the Washington Capitals captured their first Stanley Cup® Championship in franchise history. This year promises plenty of action and highlights and here are a few storylines we’ll be following:

Will Lightning Strike: Last year Tampa Bay took Washington to the brink before bowing out of the playoffs in a tense 7-game series. Tampa Bay won the Atlantic Division last year and will need to fend off likely contenders Boston and Toronto to make another run.

timex tribute watch

Caps Off: After a 44-year wait, Capitals’ fans got their title. An inspiring season by Washington ended with four straight wins over the Vegas Golden Knights to win the Stanley Cup® Championship. Can the Capitals win another Stanley Cup Championship?

timex tribute watch

Nashville Predators Prepare to Pounce: Close will only get you so far. The Winnipeg Jets put the brakes on the Nashville Predators’ 53 wins last season with a classic 7-game Western Conference second-round matchup. The core of Nashville’s team is intact and this year could be a telling season.

timex tribute watch

What Were the Odds: Beginner’s luck or instant chemistry? Last season, the Vegas Golden Knights, made the finals in their inaugural season, only the third team in NHL history to achieve such rapid success. As Vegas gets ready for their second season, what do the cards have in store?

timex tribute watch

Those are just some of the NHL teams making headlines. Whoever you support, prepare for the highly-anticipated NHL 2018-19 season with essential fan gear from the Timex NHL® Tribute® Collection.

NHL and the NHL Shield are registered trademarks of the National Hockey League. NHL and NHL team marks are the property of the NHL and its teams. All Rights Reserved.

Automatics for the Everyone

During the 1960’s, prior to the revolution of quartz technology, timepieces operated through a mechanical watch movement. Two types of mechanical watches exist: the manual hand-wind and the automatic wind.

timex marlin automatic

Recently Timex launched the critically-acclaimed and commercially-successful hand-wind Marlin and now is following that up with an automatic Marlin. A timely take on the original, the new automatic Marlin maintains the classic look of the hand-wind, but in a 40mm size.

timex marlin automatic

Unlike hand-wind watches that need to be wound each day, an automatic, if worn daily, is automatically wound by the movement of the wearer. This movement will drive the weighed rotor to move, which winds the watch automatically.

The mechanical watch movement is driven by a spring (called a mainspring) which must be wound periodically. The release of the energy held in the mainspring is transmitted through a series of gears to power the balance wheel, a weighted wheel which oscillates back and forth at a constant rate.

timex marlin automatic

Often referred to as being ‘Analog in a Digital World’, automatic watches have a special place among watch enthusiasts who prefer the craftsmanship and artistry when compared to more common quartz watch movement.

Currently, the Marlin automatic is the only automatic watch made by Timex and pairs stainless steel, domed crystal and mechanical movements with the timeless sophistication of a sleek mid-century design. We’ve carefully selected every single detail to create a watch that takes a licking but keeps on ticking.

Crystalized

If diamonds are a girl’s best friend, then crystals are her muse. The Timex and Swarovski® partnership has been delivering whimsical and beautiful crystal adorned Timex® watches and the tradition continues with select pieces from the women’s line.

Recently Timex launched a crystal renaissance with a subtle touch to the Weekender® Fairfield collection. This timepiece produced just the right touch of glamour with an elegant row of Swarovski® crystals on the watch strap.

timex fairfield crystal

Crystals continued to integrate with Timex watches when the Miami featured a dazzling circle of Swarovski® crystals around the bezel.

Timex and Swarovski® then upped the ante in terms of crystal watch embellishment and brought out two collections that allowed for creative crystal design.

The Crystal Bloom collection saw the watch dials introduced to crystals as flower patterns blossomed throughout a series of leather and bracelet strap timepieces. By telling a floral story on the petals with carefully sprinkled crystals, Timex created beautiful women’s watches and then expanded the designs to include entire dial fabric styles that offered some glitz but in a subtle manner.

timex crystal bloom

In the Fall of 2018, Timex and Swarovski® continued a shared passion for innovation and the Crystal Opulence collection emerged. Bolder yet still elegant, the Opulence line features expertly crafted timepieces with creative displays of shimmering crystals.

Two styles feature dials textured and showered with Swarovski® crystals. One has a smart corral of crystals on the perimeter of the dial to create a sophisticated look that is available with a gold-tone case or black case. And the other is pure opulence with either a blue or black dial layered with a glittering fabric of crystals for a penultimate statement piece.

timex crystal opulence

Express your elegance with select timepieces from the Timex Crystal Collection.

Best Minimalist Watches

Clean lines, streamlined shapes and monochromatic colors – sound like your closet? With your minimalist style, you rock high-quality basics and look effortlessly refined no matter where you’re headed. The only thing you’re missing is the minimalist watch to complete every look.

Simple watch design is far from boring – and these watches often have an alluring air of timeless sophistication. Simple is also versatile, so you’ll certainly get a lot of wear out of a time-telling companion with minimalist design and features.

What will your minimalist watch be? Whether you’re a watch purist or simply love a polished, simple design, here are some Timex® styles to choose from:

1. The Fairfield
With clean lines and discreet dial markings, the Fairfield Slip-Thru 41mm Leather Strap Watch may be the only watch you’ll ever need. That’s because its minimalist dial design pairs well with any strap, and slip-thru technology allows you to easily switch between bands. While true minimalists love their neutrals, they also know when to play with simple splashes of color. This interchangeable strap feature allows you to keep it basic, as well as add a bit of color when you want a touch of bold contrast.

timex fairfield watch

2. The Easy Reader®
Easy going and back-to-the-basics aesthetics make the Easy Reader 35mm the minimalist watch pick for those who want a classically cool timepiece. Like the original wrist watches, this timepiece features a dial design with the only thing you need to read a clock: Arabic number markings for each hour. Its small watch face means it’s light on the wrist, and it also complements your minimalist style without making a garish statement. Petite but strong, the Easy Reader is thoughtfully crafted to be your most durable minimalist watch yet.

timex easy reader

3. The Weekender®
If you’re looking for a more casual timepiece to complement your most laid-back looks, the Weekender 38mm is the minimalist watch for you. It’s comfortable, versatile and has all the basics that speak to your minimalist tendencies. This Weekender features a fabric strap, but you can change it out for a leather band when you’re feeling a more sophisticated, dressed-up finish. With that subtle change, this minimalist watch can take you from the weekend to the office with effortless grace.

timex weekender

Get ready to truly embrace your minimalist style with one of these watches, elevating your looks with an added touch of refined simplicity.

Going Back to Cali

timex mk1 california

The state of California is an ever-changing and transcendent landscape. Many styles come and go in the land of sun and fun, but for many, it was the halcyon heydays of the 70s and 80s that typify California style. Beaches, surfing, board shorts and vibrant colors were all part of the fashion trend that made everyone pine for a little of the Cali lifestyle.

timex mk1 california

Timex brings back the classic era with a modern version of the military-inspired MK1 California, vibrant and colorful timepieces available only on Timex.com.

timex mk1 california

The watch is based on the simple design of the MK1 Aluminum, but with a wave of color that makes each style stand out. Pink, yellow, orange and blue abound on these fabric strap watches that feature a domed acrylic crystal tinted in the different shades that swim from the case and onto the strap.

timex mk1 california

The MK California collection has all the reliability of our classic MK1 with the addition of colorful crystals and added comfort of a lightweight aluminum case and double-layer slip-thru strap. Other features include a 40mm case, 24-hour time markings, Indiglo® backlight and water-resistant up to 30 meters.

From the beach to the boardwalk or any occasion that could use a splash of color, the MK1 California is a perfect choice for making a stylish and colorful statement.

timex mk1 california

Wound Around the Marlin

During the 1960s, Timex scored a hit with the hand-wound Marlin® watch. Sensing the time was right for a reissue, Timex launched a highly successful update to the original in 2017 with a classic hand-wound mechanical movement.

Now, as demand for the Marlin continues, Timex is proud to partner with Mr. Porter and Todd Snyder in offering three new hand-wound Marlin styles with exclusive new color palettes and, for the first time ever, a design specifically made for women.

timex marlin

Hand-wind (also called manual wind) watches must be wound daily to prevent the movement from stopping. This is perfect for Marlin owners who most likely will make strapping on their Marlin a part of their morning routine. Simply wind the watch until you feel resistance on the crown. This should be repeated every day to prevent the watch from stopping.

Referred to as the Gentlemen’s Standard, the Timex Marlin pairs the purity and pleasure of a hand-wound mechanical movement with the timeless sophistication of a sleek design. The only hand-wound timepiece available by Timex, the Marlin has earned commercial and critical success and a new audience of watch enthusiasts who adore the reissue of a true mechanical watch.

timex marlin

Featuring a stainless-steel case, genuine leather strap or mesh band, 34mm case size, 18mm lug width and water-resistant up to 30 meters, the Marlin is a contemporary take on a timeless classic.

The three new Marlin hand-wound timepieces include: a stainless-steel case with a domed acrylic crystal and lizard pattern leather strap in black with gold-tone finish; a women’s version with white leather strap and rose gold-tone finish; and an all stainless-steel version with a mesh band.

timex marlin

The popularity of the Marlin has allowed Timex to offer two styles to exclusive men’s fashion sites, Toddsnyder.com (stainless-steel mesh band) and Mrporter.com (lizard pattern leather strap in black with gold-tone finish).

Elegant, classic and expertly crafted, the Timex hand-wound Marlins are a must for any watch enthusiast or anyone looking to make a sophisticated statement with their watch.

Behind the Scenes with Alivia Latimer

When Timex planned its “Summer Nights” social photography series on Timex Instagram, finding a photographer that could feature the Timex INDIGLO® backlight and capture the essence of summer moments, Timex gravitated towards Portland native and social influencer Alivia Latimer (@alivialatimer). The campaign featured the Fairfield Crystal Leather, Weekender and Fairfield Supernova Chronograph and gave Alivia a chance to create the youthful moments of summer with a brand she admires.

timex weekender

“This was probably my most favorite shoot so far,” she says. ”I was given a very specific theme and purpose, so it made setting up the scene, watching it play out and capturing the moments a lot of fun. As a photographer, you’re always looking to capture those moments that will help tell a story.”

Alivia’s work has made her a sought-after social influencer – someone who can reach a wide audience and convey a message that strikes an emotional chord. Alivia began taking pictures without knowing it would be her career. Friends told her how good her photos looked and that’s when the idea of pursuing photography sank in. Soon, brands were contacting her to shoot products and when Timex came calling, she had an instant reaction.

“I remember when I saw the INDIGLO® feature for the first time and thinking how cool is was that it glowed. When they proposed, I was super excited. Incorporating that lighting into the shoot was a great addition.”

timex indiglo

While shooting Timex watches for the shoot, Alivia became fond of one in particular.

“I definitely like the Weekender,” she says. “It’s light, versatile and has a couple of different bands to choose from. It’s also very easy to work with when shooting.”

“This campaign was very exciting to me,” she says. I got a lot of feedback from friends who asked how I got involved with Timex, how impressed they were with the watches and how much they appreciated the different style, straps and colors.”

Even before the project began, Alivia felt a real connection with Timex.

“When I think of Timex, I think of classic, timeless and minimalist style as well as a nod to nostalgia,” she says. “This is a brand that will know where I’m coming from and what I want to create.”

timex watches