What kind of watch do you wear to a summer wedding?

 

As the wedding announcements fill your feeds and invitations reach your inbox, you’re ready to start making your summer wedding plans. No matter the venue – a backyard barbecue or a stunning country club affair – you can choose a watch that complements all of your wedding looks.

Master your wedding guest style with the perfect finishing touch. Here’s what to look for in a watch that will take you through summer wedding season:

Class act

Your watch should add to your wedding look, but not overwhelm it. Simple clock faces, clasps, and straps are usually the best bet. Aim for chic, neutral colors and cut-above-casual strap materials, such as leather and stainless steel, for a classy finish. High-quality hardware and craftsmanship will also elevate the elegance. Remember that lighter colors and materials tend to work better during the hot summer months.

Master your wedding guest style with the perfect finishing touch.

Versatile hero

Those simple and neutral design elements also lend themselves to versatility, which allows you to match every wedding celebration without changing your timepiece. If you don’t want to be entirely limited, consider purchasing a few bands to switch up your watch look depending on your outfit and the wedding vibes. As long as your watch face and case are relatively neutral, you should have several types of straps to choose from.

Durable companion

Along with complementing your looks and various wedding themes, venues and times, your summer wedding watch should be crafted to keep up with you through the celebrations. Make sure you choose a watch designed with durability in mind so you can feel confident that it will last through this wedding season – and many more to come. Look for heavy-duty features, such as water or weather resistance, long-lasting battery life, and authentic materials.

Ideal timepiece

You can rely on a Timex® watch to be the classy, versatile and durable timepiece that attends every summer wedding with you. Consider some of our thoughtfully crafted timepieces for men and women:

Crafted with polished stainless steel, bracelet watches are also perfect wedding companions. Men’s dress watches with metal bracelets also offer refined design to match your wedding guest style.

Here’s to the brides, grooms and your perfect summer wedding watch!

5 quick tips to buy watches online

 

Are you worried about purchasing a watch without trying it on first? The good news is that online tools can help you make more confident buying decisions.

Here are a few tips to follow as you shop for your new watch online:

1. Talk to customer service representatives

Sometimes, all it takes is talking to someone to feel better about your purchase. When you’re not in the store, it may seem like you’re alone in your buying experience. However, most watch retailers offer digital customer service solutions, allowing you to contact their representatives to answer your questions about fit, styles, quality of materials, return policies and more.

2. See if your question is frequently asked

There’s a chance many online customers have the same questions and concerns that pop into your head as you browse the options. That’s why watch retailers compile help desk answers and lists of frequently asked questions to save consumers the time needed to contact customer service.

3. Seek consumer advice

Keep scrolling down on product pages, and you should come to a list of customer reviews. It’s helpful to hear what other consumers say, especially since they’ve already purchased and worn the product. Plus, check out the brand’s social media pages, where you can find lots of consumer engagement with the company and its watches. Talk to your friends and family, too. You can certainly trust their opinions on the timepieces they wear, which may help you feel more confident when selecting a specific watch brand or style.

4. Narrow your selection

Just as you would gravitate to certain colors or designs in the store, take advantage of search filters to narrow your results by specific features. For instance, shop by trending styles, collections, colors, strap materials, watch types, dial shape or size and so on. Even if you don’t have a clear idea of the type of watch you’re looking for, it’s much easier to digest a smaller list of specific results, rather than sifting through endless pages of all the watch styles offered.

5. Check out the return policy

For an added layer of confidence, remember that you can always return the watch you end up buying and even exchange it for a different one. At Timex, for instance, we want you to love your watch. If for some reason you don’t, our customer service representatives are here to help you return the timepiece and find your perfect match.

While we still don’t have the technology to digitally try on watches, these tools can make online shopping feel more like the personal experience of browsing selections in stores.

Watches for Dad: Timex’s Top Picks for Father’s Day

 

With the endless hours that your dad spends supporting and loving you, it’s only fitting that you give him a durable, thoughtfully crafted watch that helps him keep track of all that time in style. And of course, he’ll think of you fondly every time he glances at his wrist.

Read on for our selection of dad-approved watches to inspire your Father’s Day gift shopping.

The Timex Mod44

This watch features Timex quality with a sleek, modern look. With a carefully stitched leather strap and large dial, this timepiece will make a statement on Dad’s wrist whenever he wears it. Its water-resistant up to 30 meters and a day and date feature make this is the perfect everyday watch. Choose from all black or three other color combinations:

  • Black and brown.
  • Chrome, tan and white.
  • Chrome, brown and blue.

This classic watch is a safe bet for any dad and his timeless looks.

The Timex Command

If your dad is happiest outdoors, this timepiece will keep up with all of his adventures. Crafted with the renowned Timex durability, it’s shock-resistant and water-resistant up to 100 meters. Other features include INDIGLO® light-up watch dial for readability in low-visibility conditions, hydration alerts, dual mode alarm, 100-hour chronograph, 24-hour countdown timer and three time zone settings. As far as aesthetics go, you can choose from a black or grey camouflage case with matching bands, a neutral white-and-black combo or a bold highlighter yellow.

The Waterbury Traditional Chronograph

This quintessential Timex watch features carefully stitched natural leather and solid stainless steel construction. Made with pure craftsmanship and authentic watchmaking, it’s an ageless timepiece perfect for honoring your stellar dad. With brown, grey, green and tan leather straps to choose from, you can select the one that complements his classic dad looks. Plus, this versatile chronograph will fit with his work-appropriate button downs during the week, as well as pair perfectly with his weekend denim and casual tees.

father and daughterCelebrate Father’s Day by gifting dad the perfect watch.

The IRONMAN Essential

This sporty analog watch will make a bold statement on dad’s wrist no matter when he wears it. Its simple, minimalist design meets practicality for a watch that tells the time when he’s 100 meters below sea level but also looks good when he’s leading a presentation at work. With water-resistant features, a soft silicone rubber strap and an INDIGLO® night-light, this watch tells the time come rain, shine or nighttime endeavor. Available in suave neutral black, grey and navy colors, your dad can don this watch with all of his outfits for a simple morning routine he can appreciate.

The Weekender Chronograph

This casual watch is perfect for detail-oriented dads. The classic chronograph watch face design pairs with any 20 mm traditional, slip-thru or quick-release strap, which means your dad can switch up his watch look in seconds. Bonus for you: Watch straps will make the perfect follow-up gift for upcoming holidays and birthdays. Along with this versatile design, this timepiece features water-resistance up to 30 meters, date display and an INDIGLO® light-up watch dial.

The Custom Touch

If you want to make this year’s gift truly unforgettable, head over to My Timex and have Dad’s watch engraved with a personal message. You can even design a watch specifically for him, selecting the dial, case and strap styles that have Dad written all over them.

Here’s to all the fabulous fathers out there – and their impeccable watch style.

What Makes a Watch Water-Resistant?

 

As summer approaches, it’s a great time to think about whether your watch is ready to take you through the season. Swimming, beach trips, water parks, lazy tubing rides down rivers — there are a lot of chances for your watch to get wet this summer.

Understanding water’s impact on your watch is key to taking care of your timepiece. But exactly what makes a watch water-resistant? We dive into the details below.

Water-resistant vs. waterproof watch 
“Waterproof” is a term that gets thrown around a lot, but the Federal Trade Commission banned its use in advertising in the watch industry in the late 1960s. This was because no watch — or most other items, for that matter — can truly claim to be unharmed by water in all cases. At some point, and at some degree of water pressure, water will leak through a watch’s intricate mechanics and cause damage.

However, water resistance is a very real concept. It measures how much water pressure a watch can handle before it breaks. This measurement is important to know for the proper care and keeping of your watch.


Timex and water-resistant watches 
What makes a watch water-resistant?
Inside your watch is a network of complicated mechanics, each of which must work in tandem to enable accurate timekeeping. Water seeping into these mechanics will break your watch or affect timekeeping accuracy — sand, perspiration, and soap can also cause damage to your watch. To make watches water-resistant, product designers add a special type of gasket that seals the entryways to the core of the watch and helps keep water out. These gaskets work up to certain water pressure levels. You can also minimize water damage by not pulling out the watch crown or pressing buttons while underwater, offering protection from water damage and allowing the watch to be labeled as “water-resistant.”

Many of Timex’s watches are water-resistant. Our timepieces go through a rigorous testing protocol to assess their water resistance levels.

Our watches feature various levels of water resistance, from 30 meters to 200 meters. Here are the guidelines to help you know which types of exposure your Timex® watch can tolerate:

  • 30 meters: Watch can have an occasional splash of water.
  • 50 meters: Watch can have repeated exposure to moisture and can be used occasionally for swimming or similar activities.
  • 100 meters: Watch can be used for swimming, snorkeling, and similar activities.
  • 300 meters: Wearer can press buttons of the watch while underwater.

Check out some of our water-resistant watches:

Important considerations
Remember that using watches in ways that exceed their water resistance limit can cause damage. In addition, bear in mind that water-resistant watches from Timex are not certified diver’s watches. Finally, know that salt water can harm watches, so be sure to rinse your water-resistant watch with fresh water after exposure to it.

Enjoying your water-resistant watch 
Now that you know the basics of water resistance in timepieces, enjoy the summer activities you love — such as boating, kayaking or fishing — with peace of mind.

How to Clean Your Leather Watch Strap

Leather has been a material choice for clothing, shoes, and accessories for thousands of years, revered for its classic style that is well-suited for formal occasions, as well as casual wear. Many Timex® watches come with leather bands in a range of shades, from traditional black and brown to more modern pops of color.

Part of caring for your Timex watch includes cleaning the leather band. However, it’s important to go about cleaning leather in the right way to keep it looking good and preventing any damage.

Why does leather require special care?

Leather is a unique material that requires special care for cleaning it. Leather absorbs the sweat and dirt that come with regular wear and can be sensitive to liquids. The material is also sensitive to other elements, such as direct sunlight or heat, which can cause cracking.

Fairfield Chrono Leather Strap

Leather has been used by humans for thousands of years.

Here’s how to clean your leather watch band:

1. Remove the strap 
Remove the strap from the watch before cleaning it. This helps protect the watch case and dial.

2. Wipe the leather with a dry cloth
Before getting any liquids involved, wipe down the strap with a dry cloth. This gently removes any grainy dirt or debris that has collected on the strap that could potentially scratch the surface of the leather during more intensive cleaning. Choose a soft cloth – microfiber or jewelry polishing cloth are your best bets.

3. Wash the leather with soap 
The next step is to clean the strap more thoroughly with soap. A gentle soap is best, as stripping formulas found in harsher soaps can dry out the leather. Dampen a separate microfiber or jewelry cloth and apply a small amount of the soap to it. The cloth should be damp, but not sopping wet, to avoid causing water damage to the leather.

Gently rub the inside and outside of the leather band with the damp cloth, using small circular motions across the material.

4. Remove soap residue
After cleaning the strap, rinse the cloth under running water until all of the soap is gone. Squeeze out any excess water from the cloth. Then lightly wipe the leather strap with the clean damp cloth to remove all soap residue from the band.

5. Let band dry 
Once the soap is removed, let the strap air-dry. Do not put the strap in direct sunlight or use a hair dryer to dry the strap.

6. Use leather conditioner
Once your strap has dried, apply the number of drops of leather conditioner specified on the package to a clean cloth. Gently rub the leather strap with the cloth and let it dry. Be sure the conditioner you use is for jewelry, watches, clothing or accessories: leather conditioner for furniture and industrial items will likely be too harsh for contact with your skin.

How often should you clean your leather strap?

If you’re looking for a routine to clean a leather strap that you use often, a good recommendation is to clean the strap once every other week. Follow the steps above to clean your strap, except for the conditioner step. Leather conditioner is meant for occasional use; check the conditioner package for details.

If you live in hot or humid climates, you may want to consider wiping down your leather watch strap more often due to perspiration. Similarly, leather bands may require more frequent cleaning during the summer months.

Revival of Petite Women’s Watches

 

While large faces have dominated the market at times, timepieces with smaller cases and thinner straps are experiencing a surge in popularity. These sleek, jewelry-inspired watches are a stylish accessory for a range of lifestyles and add an elegant touch to your outfit.

The royal roots of petite watches
While petite watches are currently in the spotlight, it’s not the first time they’ve made an appearance. The origins of the petite watch style actually go back to the royal courts of the 19th century. The Queen of Naples is popularly credited with having worn the first wristwatch, which she had custom designed and resembled a delicate item of jewelry rather than the larger timepieces of today. Other royals and high society women followed the trend, having their own ornate watches designed for them, leading to the popularization of the so-called “bracelet watch.”

Since then, petite watches have been a go-to style for women looking for a slim and feminine timepiece.

Many modern petite watches have leather straps in a variety of colors and stainless-steel gold, silver and rose gold-tone cases. These stainless-steel bracelet watches have an elegant, jewelry-like appearance and can elevate a dressier outfit for a formal event or cocktail parties. Their slim size also makes them great for combining with bangles and rings for a statement look.

Ways to wear petite watches
There are a number of ways to wear a petite watch. Their small size and thin straps give them a minimalist, understated quality that can complement any outfit without overwhelming it, making them perfect for work-to-play looks.

 

Petite watches from Timex 
Timex offers a variety of watches for every taste and budget, including elegant petite timepieces. Here are some of our top picks:

Milano Semi-Bangle 24mm Watch
Make a statement with the ultra-sleek Milano Semi-Bangle. Available in both polished champagne and silver-tone stainless-steel with minimalist hour markers, the Milano Semi-Bangle is a modernist and bold timepiece with a slim profile.

Briarwood Mother of Pearl 27mm Expansion Band Watch
The Briarwood Mother of Pearl is a classic and sophisticated timepiece. It adds a touch of class to everyday outfits, but with its gold- or two-tone stainless-steel expansion band and iridescent Mother-of-Pearl dial, it can also be the perfect accessory for more formal occasions.

Easy Reader® 30mm Leather Strap Watch
Smaller cases don’t necessarily mean harder to read. The Easy Reader® 30mm watch features an enlarged typeface for at-a-glance timekeeping. Available in silver-tone with a white dial and red leather strap or gold-tone with a cream dial and black leather strap, the Easy Reader promises to be durable and always in style.

Expedition® Field Mini 26mm Leather Strap Watch
Outdoor adventurers and urban explorers alike will find a functional and durable petite watch option in the Expedition® Field Mini. A classic outdoor watch, the Expedition® brings together INDIGLO® night-light technology, water resistance up to 50 meters and a durable metal construction to create a dependable timepiece wherever your journey takes you.

 

What Type of Watch Should I Wear to a Job Interview?

 

Great news: You’ve been called in for a job interview. As you prepare, be sure to consider what you’ll wear the day of. Even if you have the right skills and experience for the position, an unprofessional outfit can distract the interviewer from your qualifications.

A quality timepiece completes your professional look, and subtly sends the message that you care about getting the little details just right. It’s also a more professional alternative to checking the time on your smartphone.

Below we look at the value of taking the extra time to put together that perfect outfit and tips on which watch you should wear to the interview.

The power of confidence 
Confidence wraps up your skills and qualifications for a job in an engaging, presentable package. Putting together a professional outfit for the interview will help you feel more confident when you sit down with the hiring manager.

That sense of confidence can go a long way toward landing the job.

You only get one chance at a first impression; you need to make it count. First impressions are everything. In fact, a LinkedIn @Work study found that 76% of professionals have a hard time getting over a bad first impression. A professional outfit helps you give the best chance of making a great first impression the moment you walk through the door.

Forbes reported another survey, conducted by the branding firm Universum, that professionalism was identified as the number one trait employers look for in new hires. This was followed by high-energy and confidence.

Clothing also affects how you think and act. A study published in the journal Social Psychological and Personality Science found that wearing formal clothing, such as a suit set, makes people feel more powerful and improves big-picture thinking, qualities important to professional success.

These findings make a compelling case that what you wear to an interview really does matter, and a watch is the perfect accessory to tie together your professional look.

Which watch should you wear?
So now you know wearing a watch leads to making a great impression in interviews. Now how do you choose a watch?

It’s best to choose a timepiece that is simple, streamlined and classic. Anything too flashy or gaudy will distract the interviewer. You should also avoid sport watches or those with fabric straps, as they may seem too casual for a professional setting.

Instead, choose a watch with a classic minimalist design. When it comes to a minimalist aesthetic, you can’t go wrong with any of the watches in the Timex Fairfield Collection. Another safe bet is opting for the Easy Reader® Signature 38mm Leather Strap Watch, which comes in gold- and silver-tone cases and a choice of black, light brown and dark brown leather straps. Another great option is the Waterbury Classic 36mm Stainless Steel Watch. The gold- and silver-tone stainless-steel complements professional business attire well while still being sleek and understated.

With their classic style and superior functionality, Timex watches can complete your professional outfit so you can make the best impression at your job interview.

Timex and Our Role in Mid-Century Modern Design

Though popularized between the 1930s and 1960s, mid-century modern design remains very relevant today. The style has experienced a resurgence in recent years, with consumers prizing the aesthetic’s streamlined forms and functional style in furniture, clothing, and accessories.

Timex contributed its own pieces to the mid-century modern movement through its watches that blended utility and durability with classic, streamlined style. Timex’s interpretation of the mid-century modern led to the creation of the Marlin®, a classic Timex watch still revered for its refined simplicity today.

Let’s take a closer look at mid-century modern design and Timex’s interpretations of the style:

“The rise of mid-century modern style in the U.S. was inspired by the Bauhaus movement.”

Returning from war
The mid-century modern design movement has its origins in the post-World War II period. Houses and neighborhoods for soldiers returning from war began popping up across the country, with the rise in suburban neighborhoods creating a need for streamlined furniture items that were affordable and functional.

In large part, the rise of mid-century modern style in the U.S. was inspired by the Bauhaus movement taking place in Germany, as well as the influence of Scandinavian designers who valued smooth lines and optimal functionality in their pieces. The Bauhaus movement took its inspiration from modernism and was created to be a counterpoint to the extravagant decorative flourishes of the Art Deco style. In a post-war era, the focus was on utility, but utility in this new age could still be aesthetically pleasing.

Icons of the era
Across the Atlantic, mid-century modern designers were making names for themselves. George Nelson and Florence Knoll were two such figures who indelibly changed the American furniture, architecture and design mentality.

Nelson founded the supremely influential design house and manufacturer Herman Miller, which introduced the American public to the iconic Eames chair and “marshmallow” sofa. Florence Knoll, who studied under Bauhaus masters, transformed home and office spaces in the U.S., guided by her ethos of examining every element of a space, from fabrics to the shapes of furniture, and the ways they work together.

Timex and mid-century modern design 
Recognizing the changing tastes and preferences of the consumer, Timex introduced a series of watches in the post-war period that responded to the need for superior function through its timepieces’ industry-leading durability and accurate timekeeping. In the mid-1950s, as consumers’ disposable income increased and the economy improved, Timex unleashed a new series of watches that offered superior functionality as well as aesthetically pleasing design, proving that watch wearers no longer had to choose between form and function – they could have both. This led to the introduction of the Model 22 in 1958, which featured an elegant style and improved engineering. Then came the release of the Marlin in the 1960s, a watch style still prized for its sophistication.

Today, Timex continues its legacy of blending form and function with the Fairfield collection, a contemporary take on mid-century modern design. Inspired by the Bauhaus movement, the tasteful Fairfield timepieces feature clean and modern designs free of complications.

 

Timex INDIGLO®, the Fairfield Supernova™ and a Legacy of Innovation

 

This month Timex presents the Fairfield Supernova™, a celestially sleek and innovative timepiece that takes the Fairfield collection to the next level.

The Fairfield Supernova™ watch features a new INDIGLO® perforated laser-cut backlight dial to create a watch that suits modern lifestyles. The Fairfield Supernova™ is the latest incarnation of Timex’s commitment to innovation in watchmaking.

The Fairfield Supernova has landed
INDIGLO® Night-Lights gave watches additional much-needed functionality that struck a chord with consumers and which has become a mainstay in the contemporary watch market.

The Fairfield Supernova™ is a new way to experience Timex’s INDIGLO® Night-Light technology. The Fairfield Supernova™ is cut from metal and shaped by light, crafted using precision laser-cutting techniques on a thin layer of metal. This perforated layer of metal is then placed on top of the dial to allow for the light to pass through, creating a dazzling and contemporary way to illuminate the time. The laser-cut backlight INDIGLO® dial complements the perforated leather strap for a streamlined aesthetic. And with a date display and chronograph function with 4-hour capacity, the appeal of this watch is all in the details.

The Timex Fairfield collection is known for its thoughtfully designed timepieces and sleek, minimalist style that is a reliable accessory for your modern lifestyle. Now, with its updated functionality, the Fairfield Supernova™ expands the Fairfield universe of timepieces by giving watch wearers a new way to enjoy INDIGLO® Night-Light technology.

Backlit watches may seem standard today, but, inspired by its legacy of giving consumers timepieces with functionality and style, Timex continues to innovate with its new Fairfield Supernova™ technology.

INDIGLO®: A luminous history
Backlights seem like a standard feature on watches today, but this wasn’t always the case. Until the early ’90s, there was no easy way to read a watch in the dark.

Timex presented a solution to this frustrating problem with its INDIGLO® night-light feature. The invention was the next in a sequence of thoughtful, innovative watch features designed by Timex to respond to changing consumer needs.

“Backlights seem like a standard feature on watches today, but this wasn’t always the case.”

Following the successful release of the Timex® Ironman® Triathlon® watch, which became the best-selling watch in America within a year of its release, the company began exploring other innovations that could target gaps in the market. While efficient timekeeping and water-resistance were two main areas Timex developed, it felt that night-lights were a new functional feature for which consumers were searching.

Timex researchers had been experimenting with electroluminescent technology in different consumer applications and decided to try out the technology in timepieces. In 1993, Timex released a series of digital and analog watches with a new INDIGLO® night-light feature. The dials of these INDIGLO® watches were covered with a thin paper film which acted as a light bulb when lit up via battery power.

Timex’s hunch was right — the INDIGLO® night-light was a major success.

 

Fashionable Practicality: Timex and the History of Women’s Watches

 

In the 19th century, while men furrowed their brows at the idea of strapping a small clock to their wrists instead of keeping one in their pockets, trailblazing women were going full speed ahead into the future. The history of women’s watches is a remarkable story of royalty, athleticism, art, and independence – one that sees the pendulum swing from fashionable excess to straightforward utilitarianism and settles at a perfectly balanced point in the middle.

While postwar designers and artists were exploring new, freer ways of living, Timex was disrupting the watch market with fashionable yet practical designs for women from all walks of life.

“Timex disrupted the watch market with fashionable yet practical designs for women.”

Royal origins 
Pocket watches were the go-to way of telling time in the 1800s and were used largely by businessmen. In 1810, however, Caroline Murat, the Queen of Naples and sister of Napoleon Bonaparte, had Abraham-Louis Breguet handcraft her an ornate, elegant bracelet inlaid with a small clock. Her decadent accessory is today regarded as the first wristwatch in history.

The trend caught on among royal circles, with high society women coveting sophisticated “bracelet watches” for their wrists, including Countess Koscowicz of Hungary. These watches were not very mechanically accurate but were aesthetically pleasing. Wristwatches were largely seen as a women’s accessory, but ensuing global conflict would cause that to change.

War and timepiece
As global war rocked the beginning of the 20th century, generals searched for new ways to enhance military efficiency. One of their methods was having soldiers use wristwatches instead of pocket watches, with it being far simpler and faster for soldiers to check the time on their wrists than dig into their fatigues.

In 1918, Timex converted a women’s pocket watch into its first wristwatch by adding strap lugs and rotating the face to put the crown at 3 o’clock rather than 12 o’clock. This model was the first wristwatch issued by the U.S. military.

While it would still be a few decades before everyday men warmed up to the idea of wearing such a “female” accessory in the street, the women’s watch market was expanding. Swiss designers started introducing gem-adorned watches that they marketed as must-have jewelry.

A practical approach
Soon, however, watches were no longer about jewel count – they were increasingly about practicality. Perhaps the most famous female watch-wearer of the Roaring ’20s was the bold and courageous Mercedes Gleitze, who swam the English Channel wearing a weatherproof watch on her wrist. A photograph of her wading through cold ocean waters surrounded by an enthusiastic crowd spread around the world, giving watches a new sporty and independent reputation.

We now arrive at a point where women’s watches tended toward two extremes – as either an expensive item of jewelry or a strictly utilitarian piece. But as the middle of the century approached, and women’s liberation movements were picking up steam, why couldn’t the mid-century modern woman have a wristwatch that served both functions?

“By the 1950s, all women could have a great-looking, high-quality watch of their own.”

A disruption in the market
The watchmakers at Timex saw a gap in the market for creating watches that were both fashionable and practical as well as accessible to the everyday woman. Timex turned heads with timepieces that were stylish, durable, and built with accurate mechanics.

By the 1950s, all women could have a great-looking, high-quality watch of their own. The postwar era, with its newfound sense of freedom shaped by experimental artists such as Pablo Picasso and Marcel Duchamp, saw society as a whole adopt an unrestrained understanding of time. And it’s no coincidence that this shift in attitude was happening just as the wristwatch was becoming mainstream. Society was exerting a new type of control over the passing minutes and hours.

With its smaller movements, Timex began manufacturing slim women’s watches for the first time. These timepieces boasted an elegant style but also the famous Timex durability. In a market of luxury Swiss imports, the lower price point of Timex watches meant that a woman could own several timepieces to accessorize different outfits and occasions for the price of one “jewel” watch. Timex watches were also popular “milestone” gifts for women graduating college and starting careers.

And in 1984, Timex invented the sports watch with the Timex Triathlon. The company released the original men’s and women’s models at the same time, and the innovative timepiece was used by female athletes with the same adventurous drive and fearless spirit as Mercedes Gleitze.

Since then, Timex’s accessible women’s watches have continued to see success, with watches that offer women fashionable and dependable timepieces.