Down with Chinatown

Timex has worked with some pretty interesting collaborators over the years, but none quite like Michael Cherman. The founder of Chinatown Market, a go-to brand for the streetwear and skatewear scene, has made a big impact on how brands are perceived by doing things most designers would never try. A rebel with a cause, he recently partnered with Timex to launch the Timex X Chinatown Market “SMILEY” watch that will make its debut at the 2018 ComplexCon event in Long Beach.

Prior to the event, Timex spoke to Cherman to learn more about how a nice boy from Brooklyn grew up to be a major disrupter in fashion.

“My goal with Chinatown Market is to shake up the industry,” he says. “I’m not in it just to make money but to give consumers what they want.”

He began his creative process at the age of 15, selling custom print t-shirts to fellow students at his high school. This landed him the moniker “Mikey Merchandise” and almost got him suspended. The experience taught him that he could make money designing t-shirts and that bucking the status quo was a quick way to get attention.

“I prefer to be in uncomfortable places, to break some rules,” he says. “That experience of almost being suspended showed me the impact a simple t-shirt could have.”

After only one year at the Parsons School of Design Cherman dropped out since he had already self-taught himself the skills that made up the curriculum.

“Too many designers believe there is a barrier to their ideas,” he says.

Unfortunately, he would learn there are also barriers to building a brand.  Instead of treading the same path, he moved to Los Angeles and began Chinatown Market.

“Look, I’m not here to be the coolest dude and fit in with someone else’s idea of what streetwear is,” he says. “I’m going to do what I enjoy, work with brands I like and continue to push the boundaries of what a brand is.”

Named for the unique vibe one finds on Canal Street in New York City, the brand quickly became a success after he sold out his original collection again from the trunk of his car to an eager crowd at ComplexCon.

“Chinatown Market operates in what I call Fast Streetwear, he says. “I’m trying to change the trajectory of what streetwear and fashion are doing. I like to think we’re ushering the next evolution of streetwear and consumer trends.”

Having worked with other major brands, Cherman was approached by Timex to see if he would be interested in collaborating on a watch. While Timex was looking for a savvy streetwear designer, Cherman was eager to shed his rebel skin, even if just for one project, and work with a brand long on heritage.

“When the discussions with Timex began, I was excited,” he says. “The Smiley face is something I love to work with and the idea of making a proper watch with that as the dial is a great idea. This project gave me the chance to step aside from the traditional bootleg stuff we do and work with a classic brand like Timex to produce a watch that is more inclusive then what we normally do.”

Using the MK1™ style as a base, the Timex x Chinatown Market watch features a black resin case, yellow dial, custom case back and packaging and, of course, the standout yellow “Smiley” dial.

“To me, it’s a smart coming together of the heritage of Timex with the streetwear of Chinatown Market,” he says. “I like the idea of a small brand partnering with a big brand. Today, you don’t have to be a major name to get attention. With social media and creativity, you can get in front of people and companies that before would never have known you existed. The idea is very much DIY, that you really can do it yourself.”

No longer the outsider looking in, Cherman will return to ComplexCon, but this time with a real booth and Timex by his side.

“When I first started Chinatown Market I went to Complex Con and sold t-shirts out of the trunk of my car,” he says. “Now I’m going back with a proper set-up with a brand like Timex so in a way it’s come full circle.”

Timex Tips Off College Hoops

With the World Series over and the Super Bowl a few months away, sports fans can focus on the exciting season of NCAA Men’s Basketball. Timex is proud to offer dedicated fans of college hoops teams with our  Tribute® Collection. Great for game day, or every day, the collegiate Tribute watches come in a variety of styles for men, women and youth featuring the colors and logos of your favorite teams.

Every school is playing for a spot in the coveted Final Four, and here are a few that could be making headlines come March.

Villanova: While the defending National Champions may be re-building (four key players from last year left for the NBA) Villanova has topped 30 wins in each of their last four seasons. They have also won two of the last three NCAA titles so don’t expect much of a slide.

 

Kansas: Several highly-touted freshmen gave the Jayhawks the sixth-ranked recruiting class last year. The haul was good enough to have Kansas ranked #1 in the AP and USA Today pre-season polls. How quickly the new faces mature will determine how far Kansas goes.

 

Kentucky: No matter the decade, the coach or the players, Kentucky always finds a way to win. Never at a loss for talent, the Wildcats enter the season ranked #2 and an early season showdown with Duke will be a good test for Kentucky.

 

North Carolina: Pundits aren’t quite sold on the Tar Heels, placing them at #8 in the pre-season polls. But an easy early schedule should give North Carolina confidence-building wins that could propel them to an ACC title and beyond.

 

Be ready for the 2018/2019 NCAA men’s basketball season with essential fan gear from Timex.

Along the Way

Sponsoring Alessandro de Rose at the 2018 Red Bull® Cliff Diving World Series, Timex had a great opportunity to elevate brand awareness with a valuable demographic and gain incredible assets from an adrenaline-pumping sport that is enjoying a resurgence in popularity.

Targeting two events, the World Series launch in Hells Gate, Texas and the finale in Polignano a Mare, Italy, Timex sought the services of photographer, videographer and world traveler Gabe Desanti to capture the moments.

“It was awesome,” he says. “Being an influencer was totally new and getting to cover this event gave me a lot of freedom to be creative.”

Having been making videos since he was 13, Gabe moved to photography around the age of 17 after taking a trip to Philadelphia with some friends and using the time to begin taking photos.

“I like the challenge of video,” he says. “But being able to tell a story or make people feel an emotion through a single photograph is very powerful. That’s what I try to do.”

The Two Red Bull Cliff Diving World Series events gave Gabe a chance to put his self-learned skills to work and spotlight the Timex Command™ X Red Bull® Cliff Diving watch in his shots.

“I was hired to cover an event so there were guidelines,” he says. “But I had the chance to bring my creativity to it and having that freedom is great.”

Using his Instagram account to publish the work, he found himself among other influencers using their creativity to build relationships with the right partners.

“That was really great,” he says. “Having that purpose of informing an audience was new but at the same time a fun creative project.”

Getting the chance to work with more brands and expand his creative direction are goals he strived for.

“I’m at my best when creating and being myself,” he says. “When I decided to do photography, I wasn’t going to settle for being an ordinary photographer. I want to be the photographer.”

He’s getting plenty of chances now as he now works with several brands and travels the world.

“I think I’ve been to 12 different countries,” he says. “I was just in southeast Asia and Australia. I’m not even close to done.”

Time and Tech

Throughout its storied history, Timex has had a vested interest in digital technology. Starting in the early 1970’s, Timex developed digital watches as this technology began to outpace the traditional mechanical movement timepieces.

While no one was predicting the end of mechanical watches, Timex saw room to develop both quartz analog and digital watches and would find great success with the release of the TIMEX® IRONMAN® Triathlon® watch that was named for the triathlon held annually in Kona, Hawaii. Within a year of its 1986 release, it was the best-selling watch in America. The watch also allowed Timex to target its products to different market segments based on lifestyle and interests, a practice that would become increasingly important in the evolution of digital watches.

As Timex tinkered with its IRONMAN collection in 2017, it developed new versions including the IRONMAN® Essential and the IRONMAN® Sleek™, a new style of digital watches was on the horizon. Unlike previous watches that were heavy on tech but lacking in style, Timex created fashion-active digital watches that gave the wearer a durable watch that also supported an individual’s fashion aesthetic.

Two styles launched in 2018 that typify how Timex engineered its digital collection to meet the needs of different consumers are the IRONMAN® Transit and the Timex Command™ Shock.

With the release of the IRONMAN® Transit, Timex produced a stylish crossover watch that could be worn for many occasions. While the Transit still has plenty of features including countdown timer, sports stopwatch with 10-lap memory and water resistance up to 100 meters, the design creates a modern-retro look that can be worn in the weight room as well as the boardroom.

The IRONMAN Transit

The Timex Command™ Shock watch is proof of Timex’s legendary durability. Built to keep up with active outdoor lifestyles, it is shock resistant with three time zone settings, 100-hour chronograph with lap and split times and a hydration alarm that gives users all the features they need for adventures. Adding to the tactical look, the Timex Command Shock comes in a variety of camouflage colors including olive green, gray and blue with matching straps.

Timex Command Shock

These new styles usher in a new era for Timex digital watches. Built to be rugged and reliable, the Transit and Command Shock also offer design aesthetics that give the wearer a trusted timepiece with a look to match active lifestyles.

Timex Time Machines

At a young age, kids need to be taught the importance of telling time. Time-telling is a fundamental skill that helps teach children basic math skills and time management. This is why Timex has teamed up with Scholastic, one of the most trusted names in learning, to give teachers and parents hands-on tools that make learning to tell time fun and engaging.

The Timex-Scholastic collaboration is an educational program designed for children in grades 1-3. It includes an in-classroom program that provides interactive tools and lessons for teachers as well as take-home activities for families, online games, and a mobile app to extend learning outside the classroom.

The classroom program is a time-teaching toolkit for teachers and includes a classroom poster, teaching guides and activities that use various techniques and drills to teach time. It is leveled by grade and supports common core learning standards, reaching over 100,000 classrooms nationwide.

To extend learning outside of the classroom and provide parents supplemental activities for kids, Timex also provides a variety of both paper and tech resources at no cost. The time machine microsite is a one-stop destination for all program materials and resources and includes downloadable versions of all classroom lesson plans and interactive time-teaching games.

Timex also developed a FREE, award-winning mobile app that is available for download through the Apple Store (for iOS) and Google Play (for Android). Now kids can practice time-telling anywhere! This clever app, also developed with Scholastic, is tailored for kids ages 6 through 9 and has three levels of games that reinforce key time-telling skills with engaging, interactive activities. There are no ads or in-app purchases, just lots of fun that helps seamlessly blend digital free-play with a variety of interactive lessons.

The Timex Time Machine App has won Tillywig’s Brain Child Award in 2017 and 2018, the Academics’ Choice Awards for the 2017 Smart Media Award, the Creative Child Awards 2017 Product of the Year and its Seal of Excellence.

Timex offers a variety of hands-on tools to make learning even more fun. The Timex Time Teaching Gift Set is a 3-in-1 kit that features a practice clock with moveable hands, flash cards that feature digital and analog clocks and our best-selling flower analog watch for girls and gecko watch for boys that kids can wear to practice time-telling throughout the day.

Additionally, Timex makes watches that are designed specifically for kids in a variety of styles. These colorful and durable kids watches feature adjustable elastic fabric bands that make it easy for kids to put on and take off, an easy-to-read dial, minute markers and water resistance up to 30 meters. Every Timex Time Machines watch is covered by our worry-free replacement plan. Parents no longer need to worry if their kid’s watch gets lost or broken, Timex will replace it.

Timex values education and is proud to offer kids a fun and interactive way to learn how to tell time. With the Timex Time Machines, your child will have everything he or she needs to understand the importance of telling time and a great first watch they will always remember.

From the Timex Archive

With over 160 years’ experience crafting innovative and quality timepieces, Timex has amassed quite a collection of styles in its archive. From its humble beginnings in the town of Waterbury, Connecticut, Timex started with a group of artisans and craftsmen who created what would ultimately become synonymous with time itself and propel timekeeping from the mantelpiece to the pocket, and on to the wrist.

Rather than let classic and timeless watch styles fade into history, Timex launched the Timex Archive Project in 2016 to celebrate and honor those pioneering craftsmen. Inspired by our heritage, the Timex Archive capsule collection presents a new generation of timeless watches for a new generation of pioneers.

This year in June, at the Pitti Uomo trade show in Florence, Timex introduced two new styles, the F3 Acadia and the IQ+ Move smartwatch. The F3 Acadia project is the ultimate evolution of the iconic Acadia field watch, created by Timex in the 90’s. Based on the F3 system (three feature system: lightweight, highly visible, and tough) the Acadia became the essential standard utility watch for daily duty in the field. In the new collection, cases are updated with colored lenses including purple, amber, blue and grey fume.

The IQ+™ Move smartwatch allows the wearer to track activity and sleep, create fitness goals, set alarms and control the hands of the watch with their phone.

Together with the F3 Acadia project, the Timex Archive Project features three collections:

The Pioneers Collection presents military-inspired models combined with complex straps, some of them subject to exclusive stone washing treatments that replicate the aesthetics of vintage American field garments.

The Offspring Collection is a reinterpretation of the authentic collegiate style. Watches with a simple, classic taste brought alongside with straps that recall the colors, fabrics and design of College Club uniforms and ties from the 50’s and 60’s.

The Metropolis is an experimental collection with urban and contemporary inspiration. Most of the models are characterized by antiqued metal cases together with smoked color lenses, finding inspiration in both vintage style, military sunglasses and in cockpit instrumentation of today’s supersonic jets.

Exclusive to the Archive collections is the original turntable that enables customers to create their own watch with the possibility of mixing eight cases with as many straps with different styles, materials and finishing.

The straps by Timex Archive, are made with exclusive fabrics, express the competent know-how and the profound research that Timex does to offer something unique in the landscape of fashion accessories.

Inspired by Classics

Whether it’s surfing the waves in Indonesia and Mexico, shooting for brands such as Bacardi and Calvin Klein, or just filling his Instagram feed with stunning scenery from his travels, photographer Adam Bartoshesky has one rule: Keep it simple.

Growing up near Ocean City, Maryland, he followed his father and brother into the water. He quickly fell in love with surfing and would join them for surfing trips around the world, instilling in him a passion for adventure. After receiving his degree in marketing, he took a month off to travel before settling down in Los Angeles and beginning an Instagram feed that now boasts over 300,000 followers.

“I started shooting surfing and scenery because that’s what I enjoy,” he says. “But then I began shooting people – my girlfriend specifically – and companies started re-posting. Then it turned into paid gigs and my hobby became a career.”

When Timex reached out to see if he would be interested in doing a campaign, his response was immediate.

“Timex is a very iconic brand,” he says. “I’m a big fan of the watches and, when the idea was mentioned, I thought it was awesome.”

While he often wears watches designed for surfing, the Timex campaign allowed him to indulge in classic menswear looks, including the Fairfield Sub-Second and Waterbury Traditional Sub-Second.

“I’m inspired by a lot of classic styles,” he says. “I like the 1950’s/1960’s cool guy style. I do like some off-the-wall pattern shirts, but mostly I like to keep it simple and go with black and white.”

Though his upbringing was certainly adventurous, it wasn’t a whirlwind of glitz and glam.

“I grew up very simple,” he says. “I was always attracted to things that last, not trends. I think that’s why I relate to Timex so well – we both have that strong affinity for things that are classic and timeless.”

Like many social influencers, he didn’t have a set plan for being a brand ambassador. He simply continued to fill his feed with images he liked and let the followers accumulate.

“For me, social influencer is kind of a weird term,” he says. “But I can’t think of a better way to describe it. If brands want to reach younger generations, then they have to be prominent on social media.”

With wanderlust in his heart and the world as his muse, you’ll likely find Adam traveling and capturing life as he sees it.

“All good things come from your passions,” he says. “You should do something because you love it. And, in time, you get better at it and hopefully, it can turn into a profession.”

Welcome to the Neighborhood

Timex partners with leading UK retailer END. and Japanese streetwear brand Neighborhood to launch a special collaboration limited edition watch. Defining the standards in U.S. horology since 1854, Timex lays claim to a rich heritage of quality watchmaking and continues its innovative spirit with timely updates to classic timepieces.

When Timex launched its Archive project, a signature collection celebrating and honoring the many craftsmen who pioneered countless Timex styles, the idea was to borrow from over 160 years of watchmaking and update styles to produce modern timepieces with a nod to the originals. The Timex x END. x Neighborhood collaboration features an exclusive iteration of the Timex Navi series. Inspired by military style and the great outdoors, this was a perfect choice for END. and Neighborhood to get behind.

Inspired by divers, the tri-branded watch comes with a tumbled stainless steel finish, custom dome windshield, and a tri-branded logo on the reverse lid.

The Neighborhood streetwear brand was founded in 1994 and is heavily influenced by motorcycles. It is considered one of the most influential brands in contemporary streetwear with a cult following in the West due to its limited availability through western retailers.

Since opening its doors in 2005, END. has developed both on the high street and online into one of the most influential, forward-thinking niche menswear retailers, offering a contemporary, unique, and world-leading brand mix.

The collaboration project was timed to celebrate the opening of END’s new store in SoHo, London during the second week of October. The limited-edition watch features a stainless-steel case, black dial, gray fabric, double-layer slip-thru strap, and a rotating bezel.

Bringing together the style codes of three transatlantic icons, the Timex x END. x Neighborhood timepiece combines military-inspired details with a biker state of mind. Born of Neighborhood’s love of classic collectibles, this limited-edition timepiece is built to last. Only 2,150 units will be made and distribution is only available through END.

She’s Like a Rainbow

While some see things in black and white, popular lifestyle Instagrammer Rosie Clayton (@rclayton) couldn’t imagine a world without color.

“I’m from Chicago and the winters here are very cold and very grey,” she says. “I needed something to lift my mood and took it as a challenge to use vibrant colors in my work.”

Prior to becoming a social influencer, she had extensive experience in fashion working as a Merchandiser for the corporate offices of J.Crew and Abercrombie & Fitch as well as owning her own clothing store for eight years.

“Having had exposure to various aspects of the retail industry really instilled in me the power of branding and color,” she says. “Color weaves my images together and my goal is to use captivating visual imagery to tell an impactful story.”

As Timex began to incorporate more color into its watch designs and straps, it was only natural to reach out to Rosie and get her onboard for a campaign.

“When I was approached by Timex it started with a general creative brief,” she says. “I was given a lot of freedom to imagine the campaign in my own voice and evoke spring and summer in a way that would connect with my audience.”

She was given a selection of Timex® watches to choose from and took a liking to the Weekender® with a white dial, silver case and blue nylon slip-thru strap.

“I partner with brands that I believe in and my aim is to create content that is timeless and classic, clean and easy to understand. I feel that Timex and I share that same creative approach.”

Whether its clothing or accessories, she pays close attention to the relationship of the object to other elements in the image. Many of her Instagram posts use vibrant backgrounds to set a scene in which she can tell her story.

“Many would see my posts as style features,” she says. “But I look at it as lifestyle art. Walls have played a big role in my work but I actually began by posting vibrant interior spaces, creative flatlays, and travel images. My feed is a celebration of color through art, travel, and design and I hope my work brings joy to those who see it.”

One look at her Instagram feed (currently boasting over 124,000 followers) and the viewer is awash in a sea of vibrant hues reminiscent of rainbows, color bursts and mosaics. Against these backgrounds, she tells whimsical and fanciful stories that are uplifting and hard to forget. Timex could not have found a better fit to explore the relationship of colors for spring and summer stories.

All photos courtesy of Rosie Clayton

In Transit

When the TIMEX® IRONMAN® watch first launched in 1986, the intent was to target core triathletes. The design was rugged and it had all the features someone training for a triathlon would need. The watch was a huge success and since its debut, the TIMEX® IRONMAN® line has undergone a series of updates to reflect the growing popularity of active lifestyles. Now, you don’t have to qualify for Kona to enjoy the best a TIMEX® IRONMAN® can offer.

The TIMEX® IRONMAN® Transit brings fashion and fitness together to give people with active lifestyles a functional timepiece that is durable enough for the gym and stylish enough for the office. An update to the watch Essential line, the Transit features a new case design that provides a clean look for a contemporary digital sports watch anyone can wear.

The Transit is designed to keep you looking stylish from work to workout. The lightweight resin strap of the Transit is paired with a durable case that is water resistant to 100m and includes a stopwatch with 10-lap memory, alarm, countdown timer and INDIGLO® night-light.

Two size options are available; a mid-size with 33mm dial and full-size with 40mm dial. The mid-size 33mm version includes a metallic accented bezel in silver or rose gold-tone. An updated color palette offers traditional black and white along with neutral earth tones and a popular teal to match your style.

The Transit continues Timex’s legendary commitment to high quality, innovative design and easy-to-use features. A refined digital sports watch, the Transit is the perfect companion for those who train hard and work hard and need a timepiece that can keep up.