Timex becomes official timekeeper of the metaverse with “Race Against TimeX” Created in Fortnite

TIMEX BECOMES OFFICIAL TIMEKEEPER OF THE METAVERSE

WITH “Race Against TimeX” CREATED IN FORTNITE

The #1 Selling Watch Brand In The US Gamifies Time

And Becomes First Watch Brand To Have A Dedicated Island In Fortnite Creative

PLAY FOR FREE HERE

Island Code: 1359-6287-8998 or for direct link: https://epicgames.com/fn/1359-6287-8998

 MIDDLEBURY, Conn. (November 10, 2022) — Today Timex®, the #1 selling watch brand*, launches a unique and interactive experience that will have players ready to “Race Against TimeX” in Fortnite®, one of the most popular video games in the world. The challenge has players competing in multiple races against time – in a watch-infused virtual world where watches symbolize empowerment by providing players with additional speed and powers that give them a competitive edge.

“Timex has been a disruptor for nearly 170 years, we have history in the unexpected,” says Shari Fabiani, Sr. Vice President, Brand & Creative at Timex Group.  “As the official timekeeper of the metaverse, we’re playing with the concept of time and merging analog technology with a digital world within one of the world’s most popular multiplayer online games, Fortnite. Timex has ventured into the metaverse before and now we are going full throttle into gaming, with additional virtual, immersive experiences, and entry into web3 coming soon.”

The collaboration will be supported with a fully integrated campaign, bridging the virtual world with real life experiences, such as in-game giveaways, partnerships including gamer influencers Parker Locke, Sushi Bae, SypherPK, YouTube Star Ali-A and Gen Z style icon and Fortnite enthusiast Landon Barker.

“For me, time spent playing Fortnite is time well spent because it is one of the ways I can be with my friends without all of the superficial stuff that can get in the way of connection,” said Landon Barker. “I am excited to partner with Timex, I love their watches and Fortnite so for me this was a perfect match.”

Race Against TimeX includes 6 mini-games, each pitting players against time, with challenges including water rising, walls closing, floors breaking, players dodging sequencer waves and finding their way across a precarious path in the dark. Players can purchase power-ups, with fantastical watches transferring special powers to the players’ wrists, giving them extra speed and other abilities as they try to complete all 6 mini-games in the fastest times.

Timex first entered the metaverse with innovative partnerships that included an official pre-show countdown partnership with Wave’s live, virtual, and interactive Justin Bieber concert and AmazeVR’s Megan Thee Stallion VR Concert Tour, “Enter The Hottieverse,” with virtual Timex watches added to the wrists of each user’s avatar using special VR hand tracking capabilities. Now in “Race Against TimeX,” Timex offers their most interactive, virtual experience to date, with more initiatives planned, further positioning Timex at the forefront of the metaverse.

Timex teamed up with best-in-class partners to bring “Race Against TimeX” to fruition, including MetabrandsTM, a metaverse agency for brands, SuperAwesome, an Epic Games company, that assisted with digital engagement among GenZ gamers, and Beyond Creative, a leading developer of Fortnite Creative games.

To play “Race Against TimeX,” go to Fortnite, choose “Creative” mode, select “Play” and input the “Island Code.” Fortnite can be played for free on PC, PlayStation (4 and 5), Xbox One (S, X, and Series X or S), Nintendo Switch, and Android mobile devices.

Island Code: 1359-6287-8998 or for direct link: https://epicgames.com/fn/1359-6287-8998

Catch a Panda

The new Q Timex Chronograph – complete with an iconic “panda” dial – pays tribute to the golden era of motorsports and quartz watches

Some years carry more historic clout than others, but 1969 was in a class of its own. It was the year that the first astronaut set foot on the moon, the first digital messages traveled across the ARPANET (the predecessor of the modern internet) and 350,000 people originally converged on a farm in upstate New York to watch Jimmy Hendrix play the national anthem at Woodstock.

 

 

 

 

 

In the watch world, 1969 marked a pair of firsts that would revolutionize timepieces as we know them: the dawn of the quartz movement and the introduction of the world’s first automatic chronograph. The former was totally new technology, while the latter was an evolution of centuries-old watchmaking know-how, but both would have a massive impact on watches through the 1970s and beyond.

 

The new Q Timex Chrono – the final Q release of 2022 – combines the iconic looks of early automatic chronographs with the accuracy, reliability, and affordability of a quartz movement, making it a pitch-perfect tribute to those bygone days. The latest in a series of modern interpretations of 1970s watches released to mark the 50th anniversary of Timex’s quartz era, the Q Chrono captures the style of the time while paying tribute to the fascinating origins of a historic watch design. Equipped with period-correct details like a domed acrylic crystal and a 40mm stainless steel case, plus modern touches like luminous hands and a date window, the new Q Chrono serves up the best of both worlds.

The story of the Q Timex Chrono goes back more than 50 years to one of the most popular and influential watch designs of all time. Its high-contrast black dial, featuring separate off-white subdials for hours, minutes, and seconds, and surrounded by a set of minimalist hour markers, was introduced in the mid-20th century and adopted by countless brands in the 1960s and 1970s, from Omega to TAG Heuer to Universal Genéve. Nicknamed the “panda” dial for its resemblance to the bamboo-loving mammal’s signature mask (the white-on-black version, appropriately enough, is called the “reverse panda”), its ultra-legible design made it perfect for timing motorsports races, and it was soon being used at elite events around the world, from Daytona to Le Mans. Other key features of the design included a tachymeter scale bezel, which could be used in concert with the chronograph to calculate the speed of a car on the track – a game-changing innovation in the days before radar was widely available.

The most famous example of this style will be familiar to anyone who was following the headlines in 2017, when a panda dial Rolex Daytona chronograph owned by Paul Newman sold for nearly $18 million at auction, smashing records and creating countless fans of 1960s-style chronographs. The Q Timex Chrono, of course, won’t set you back nearly that much. Like the Timex watches of the 1970s (and every other era), this chronograph’s $199 sticker price ($219 on a bracelet) makes it the most affordable way to get a classic panda chronograph on your wrist in 2022. Driving gloves not included.

Meaningful Gifts for Every Kind of Mom

Mother’s Day is fast approaching, and it’s about that time to begin thinking about how to honor some of the most praiseworthy people among us. Whether you’re celebrating your own mom, or the mother-figure in your life—be it a grandmother, sister, friend, or teacher—treat her to something thoughtful and well-crafted, like a Timex watch. Read on for our most memorable Mother’s Day gifts, designed to be worn and loved for years to come.

For the Trailblazer

From the perfectly petite Expedition Field Mini, to the versatile Expedition North Field Post Mechanical, a Mother’s Day gift from our outdoor watch collection will ensure your mom keeps her bearing wherever adventure takes her. These timepieces are durably designed to last for generations, many of which incorporate 100% recycled paper packaging, a zero-water leather tanning process, and materials made from post-consumer recycled plastic. For the mom who loves the great outdoors, a watch that pairs vintage charm with eco-friendly manufacturing is a no-brainer as far as we’re concerned.

For the Fitness Guru

If your mom somehow manages to squeeze fitness into her already-busy routine, she needs a watch that can keep up with her. Built to handle whatever life throws at it, our IRONMAN® collection has been the standard in digital watches for over 30 years. It’s a perfect blend of function and design, made for everyday wear with all the features you’d expect from a high-performing digital watch—from interval training timers and target pacers, to workout memory and customizable alarms. Lightweight and comfortable despite its tough exterior, the IRONMAN is a companion your mom can rely on as she makes her away across the finish line.

For the Trendsetter

A classic gift that’s as practical as it is stylish, our collection of jewelry-inspired bracelet watches pairs feminine design aesthetics with modern watchmaking techniques. From our sweet and subtle Peyton to the beach-inspired Q Timex Malibu, explore the captivating capsule that includes a variety of different dial designs, case sizes, and colors to choose from—including the seasonally appropriate rose gold-tone.

For the Sports Fanatic

Help your mom celebrate her favorite NFL, MLB, NHL, MLS, or college sports team with the timeless design, comfort, and durability of the Timex Tribute® collection. We’ve applied our legendary watchmaking ingenuity to an entire series of officially licensed timepieces, so she can show her team spirit—on game day and every day.

For the History Buff

Our Waterbury collection was inspired by the fierce women who worked in our first factory back in 1854. Paving the way for women in the workplace, they helped craft the durable, accurate, and affordable timepieces that disrupted a 300-year-old industry. It’s a collection that honors our century-and-a-half of heritage and craftsmanship, reflecting the beauty and strength of those who wear it. From the Waterbury Traditional to the Waterbury Legacy, ageless design and solid construction are the mainstays of the collection your mom is sure to love.

For the Peacekeeper

If you grew up with siblings, chances are your mom stepped in to keep the peace at one point or another. Show your appreciation for her calm, cool, and collected demeanor by gifting her a watch from the Timex x Coca-Cola 1971 Unity Collection. The capsule highlights three special-edition watches—our Timex Standard, Q Timex, and Timex T80—that bring 70s-era peace, love, and harmony to today’s generation. Detailed with nostalgic and colorful designs, it’s a commemorative series that evokes a message of optimism and inclusion that we know your mom will stand behind.

For An Added Touch

Looking to gift something a bit more personal? Design and craft a customized watch with an engraved personal message. Whether you choose to inscribe an inspirational quote, favorite song lyric, significant date, or simple “I Love You,” a custom case back is the easiest way to gift a sentimental timepiece she can pass down through the years.

Happy gifting, and don’t forget to browse our selection of watch accessories.

Counting Down to Golden Hour with the Q Timex Malibu Collection

Inspired by the white-sanded strip of Californian paradise, our Q Timex Malibu collection welcomes three dreamy new additions to its already stunning lineup.

This collection is packed with vintage appeal, from its soothing pastel color scheme to the quintessential, heritage attributes of our Q Timex 1979 Reissue. A rotating bezel, functional battery hatch, and retro domed acrylic crystal capture the original’s inherent charm, and like most quartz watches we’ve launched in the last fifty years, the Q Timex branding at 12 o’clock proudly indicates the quartz movement ticking inside.

Precise, accessible, and downright gorgeous—these are the mainstays of the Timex collection that led us into a future of batteries, capacitors, ticking seconds hands, and digital displays. And as you’ll find with the Q Timex Malibu, our modern-day quartz watches are as remarkable today as the originals were back then.

Now, let’s talk aesthetics. Our approach to the line’s latest additions is a far cry from the tired “shrink it and pink it” attitude much of the watch world exhibits when tasked with dressing a woman’s wrist. That said, you can’t blame us for channeling its namesake’s cotton-candy-colored skies, right? Radiating with tranquility in shades of pink, blue, and sea-glass-green, Malibu’s slim, comfortable 36mm stainless-steel case and bracelet are a breath of fresh air—no matter how far you live from the coast. And as if these beauties weren’t wearable enough, a 50-meter water resistance rating is designed to seamlessly take you from surf to street.

The watches’ case and expansion band complement each other beautifully, with the bands’ alternating links mimicking the same pastel hues found throughout the dial and bezel. Thanks to our Perfect Fit technology, adjusting the expansion band is impressively easy, creating a timepiece that will never demand a trip to the jeweler for a fit adjustment.

Here’s how to do it if you need a refresher:

  1. Place the watch on your wrist and estimate how many links will need to be removed from your watch band.
  2. Locate the links in the center of the bracelet with the texture. Squeeze the textured part of the link opposite the link you want to remove.
  3. Pull the band apart while still pressing down on the link.
  4. Count the links you need removed, and follow the same process to remove the appropriate section of links.
  5. Squeeze down again on the textured part of the link and insert the opposite end of the band into the opening.

On the whole, the Q Timex Malibu collection offers ageless style and versatility, but this tranquil take on its vintage-inspired construction delivers a welcome throwback—one that embodies a look and feel you’ll love long after your tan lines fade.

 

Timex Takes Care of the Earth with the Peanuts Gang

What does it mean to take care of the earth? For Timex®, it means crafting wrist-hugging watches that reflect the sustainable future our big, green planet needs to keep on spinning. Featuring everyone’s favorite beagle, Charles Shultz’s iconic Snoopy, today’s launch of the Timex x Take Care with Peanuts™ collaboration reminds us all to hit “pause,” appreciate the beauty of the world around us, and make positive lifestyle choices that show compassion for our environment by way of three iconic styles: the Marlin® Automatic, Timex Standard, and Timex Weekender.

True Peanuts fans know that this is far from our first collaboration with the gang. Snoopy, Woodstock, and good ole Charlie Brown have all found their way across plenty of Timex dials in years past; Snoopy dons his cloak and black domino mask as the Masked Marvel on our much-loved M79 Automatic, for example; Woodstock gets the gang in motion on a fresh interpretation of our iconic Marlin®; and together, the two have appeared on festive, holiday-inspired iterations of our Timex Standard on more than one occasion. Our commemorative Take Care with Peanuts collaboration is, however, the first in Peanuts Worldwide’s three-part initiative promoting a trifecta we’re proud to stand behind: care for yourself, care for each other, and, of course, care for the earth.

As a reminder to honor and reconnect with the home we all share, cheerful tones of vibrant green make a splash across each watch throughout the collection—a color currently on trend for a number of reasons, a rise in mainstream environmentalism among the ones we’re most excited about. From a vivid second hand on our Marlin® Automatic to a blue-hued INDIGLO® Backlight on our Standard and Weekender, earth-inspired colorways complement authentic Peanuts graphics, featuring Snoopy treating the planet with kindness and respect.

But when you glance down at one of these watches wrapped comfortably around your wrist, the “Go Green” color palette won’t be the only element to inspire you to slow down, remain present, and take time for what matters most. Each collectible timepiece is mindfully detailed with sustainable materials where possible, and we’re hopeful that the techniques used to bring these styles to life will similarly inspire you to Take Care in your own way. Be it stepping outside to enjoy some fresh air, or finally drafting plans for that DIY backyard compost bin, rest assured that there are countless ways in which we can all show ourselves and the planet some love. After all, this is your time we’re talking about here. Who are we to tell you how to spend it?

Both our Marlin® Automatic—featuring a 21-jewel movement with a 40-hour power reserve—and our tried-and-true Timex Standard incorporate Ecco® DriTan™ Leather straps that rely upon revolutionary water-saving technology throughout the tanning and finishing stages. It’s a method we first adopted for our Expedition North collection, which not only maintains the quality you expect from Timex, but also takes steps to actively lessen our environmental impact. Our INDIGLO® Timex Weekender, on the other hand, boasts eco-friendly slip-thru straps thoughtfully crafted from recycled plastic to prevent unnecessary waste from ending up in landfills. With a sweetly situated Snoopy on the dial’s smiling face, this watch is also 30-meters water resistant, a feature that has you covered no matter how hands-on your earth-friendly practices get.

Inspired by Snoopy’s message of sustainability? Browse the full Timex x Take Care with Peanuts collection and receive your watch in recyclable, all-paper packaging—a clean-and-green finishing touch that shares the kind of nostalgia, optimism, and love for community that only the Peanuts gang can.

The Q Timex Falcon Eye Meets the Color of the Moment

Today, we’re announcing the release of the Q Timex Falcon Eye with a glorious green dial, and it looks as though we’re right on target.

Green is having a moment.

The color’s shift to center stage is a crescendo we’ve long anticipated here at Timex®. For the last few years, blue watch dials have dominated the industry, opening the door for new, contemporary tints to waltz on through. Non-traditional shades of aqua, indigo, and electric blue have radiated from the faces of some of our own best-selling styles—from the women’s Waterbury Legacy Malibu to the Timex GGS1 Automatic, the unique hue of which, according to our Milan-based Creative Director Giorgio Galli, is not just a color, but a juncture: The Blue Hour, “the most beautiful and poetic moment of the day.”

So, what moment does the color green speak to? For us, the answer is multifaceted. On the one hand, green represents an ode to our past. Like the military-inspired functionality features and utilitarian design aesthetics found throughout many Timex wristwatches, the incorporation of rough and rugged viridescence is often a nod to the tickers we once made for the US Army. Take our Navi XL Automatic, for example. A member of our Military collection, this wristwatch is inspired by our very own archives, featuring a green dial and brown leather strap that drives home its vintage design. At just the right shade, an understated green represents a purpose-driven, can-do attitude, and its correlation to tactical gear means that it’s a color—as far as watchmaking goes—that’s likely here to stay.

On the other hand, the color green also looks toward the future. Be it synonymous with the growing environmental movement (looking at you, Expedition North Tide-Temp-Compass) or exciting proof of our 300-year-old industry’s ability to reinvent itself, green is indicative of progress and evolution—a fact made especially clear as wristwatches crop up in trendy shades of mint, jade, and seafoam. As a luxury watchmaker, Timex itself has tested the waters with tasteful tones of forest, olive, and emerald green, the latter of which makes our 1960s Marlin® Automatic, in particular, all the more iconic. Its stainless-steel case and classic domed acrylic crystal are instantly elevated by both an emerald green dial and natural leather strap, giving this watch an aesthetic refresh you didn’t know you needed.

We like to think that our Q Timex series has the same effect. Diver-inspired, this colorful capsule proudly features a little bit of heritage and a little bit novelty—and as you’ll find, it’s no stranger to green’s deep intensity. Rich jewel-tones can be found throughout various iterations of the Q Timex 1979 Reissue. Painted across both the dial and rotating bezel on one style, while offering hints of subtlety on the others, the color makes a statement in any capacity, there’s no doubt about it.

This, of course, brings us back to the latest in a line of timepieces to feature this brilliant pigment: The Q Timex Falcon Eye. Following on the heels of our Q Timex 1979 Reissue, the Falcon Eye pays homage to its predecessor by mirroring some of the most quintessential details that you already know and love. The resulting model is a refined timepiece that retains every ounce of character from the era that inspired it. Of note, a period-correct stainless-steel bracelet, functional battery hatch, and date window align with our function-first approach to watch design. But at the end of the day, it’s the striking, stone-inspired dial that steals the show, flashing its unique Tiger’s Eye pattern in a vivid Malachite-green whenever the light hits—yet another moment to be savored. Get yours before they’re gone.

 

 

 

Timex & The James Brand Join Forces

Timex® and The James Brand have come together for the duo’s first collaboration—an alliance based firmly on an appreciation for design and attention to detail. Cut from the same cloth, the brands share in their dedication to producing distinctive, quality products that not only sit comfortably between modern minimalism and true craftsmanship, but also work when you need them to, no questions asked.

To help bring the launch of The James Brand x Timex Expedition North Titanium Automatic Watch to life, we sat down with Portland, Oregon-based Ryan Coulter, Founder & Chief Creative Officer of The James Brand.

First, Ryan, why Timex?

“One of our main objectives at The James Brand is to elevate traditional tools, like the pocketknife, from the tactical realm and into a space in which they carry some form of emotional currency. Our collaboration with Timex tells an integrated story—one that’s centered around strengthening the connective tissue between the product and the wearer.”

What inspired The James Brand to collaborate on a wristwatch as its latest product?

“We don’t want to be in the watch business [laughs], my business partner was in the watch business for 17 years. But the idea of coordinating our products between the pocket and the wrist in terms of colors, finishes, materials, and brand is a big part of who we are. That’s really ‘us’ at our best, and we were super excited about this opportunity when it came to us.”

Tell us more about that coordination.

“In our world—the world of everyday carry—everybody has all this stuff in their pockets, but when they put it on a table, there isn’t necessarily a strong connection between any of the objects. We thought bringing some cohesivity to these items would be really valuable.”

What do you think followers of both brands will appreciate most about this collaboration?

“Overall, I think people will celebrate the fact that [both Timex and The James Brand] were able to communicate [our] core values and aesthetics across multiple categories. From the Timex Expedition North customer to the large and growing ‘everyday carry’ crowd, people will appreciate that we’ve managed to expand ourselves without sacrificing who we are.”

What do you believe this watch says about its wearer?

“One, that this person really does care about quality—the premium nature of materials—and really pays attention to details, which is what has always made the watch category so amazing. No one does details like watchmakers. You’re working within such fine spaces and limited real estate. But [this watch also reflects] those who, from the city to the trail, are really going to use all of those features. The key was to design something that could span the distance.”

Part of what makes this timepiece so unique for Timex is the 41mm titanium case. What was the thought process behind that manufacturing decision?

“Titanium is considered to be one of the best materials, not because it’s the most expensive, but because it has such beautiful finish characteristics. It’s also high performing. It expresses an aesthetic all its own, yet it’s the lightest, the strongest, and often the right answer to a particular need [in our industry]. You’re going to be able to depend on this to do what you need it to do in various environments—not just from the top of your dresser, but actually in the field and in use. That’s very much ‘us.’ I hope people love and covet the things we make, but also know that when you need us, we will be there for you.”

What are some of the other stylistic or functional features of this watch that encapsulate The James Brand?

“I think the fact that [this watch has] an automatic movement is a really big deal. It’s such a subtlety to people who don’t know watches, but when you flip it over and see the movement in motion, it’s pretty incredible. The 200-meter water-resistant feature is important too, because again, not only is this thing beautiful, but it also performs in some heavy-duty environments.”

Finally, will you wear one, Ryan?

“Absolutely. I can’t wait. This watch [that I’m currently wearing] is very personal to me, but I’m definitely going to swap it out with this one. I want that coordinated kit—that red thread tie-in between a few of my everyday carry objects. Those kinds of details, and that kind of holistic thinking, matters to me. I want my values expressed, on my wrist, and in my pocket.”

Timex x BCRF Partner for Progress

Throughout the modern history of Timex®, we’ve had the honor of collaborating with countless brands that have laid the groundwork for their own respective industries. Coca-Cola®, Pac-Man®, Supreme®, Judith Leiber®, and more—these brands are the ultimate movers and shakers, demonstrating a level of disruption, fortitude, and vanguard that has and continues to inspire us as fellow go-getters.

Now, joining the ranks of some of our proudest partners is the Breast Cancer Research Foundation® (BCRF): the number one leader in critical funding for the world’s most promising breast cancer research. And to kick off the start of Breast Cancer Awareness Month this October, we’re thrilled to announce that Timex will be donating 25% of sales—with a minimum donation of $5,000—from the Timex x BCRF Capsule Collection: a curated assortment of some of our most remarkable timepieces.

Why BCRF, you ask? BCRF is the highest-rated breast cancer organization in the country and the largest private funders of breast cancer research in the world. With the ultimate goal of ending breast cancer once and for all, this unique nonprofit fuels advances in tumor biology, genetics, prevention, treatment, metastasis, and survivorship. The statistics speak for themselves: a woman in the United States is diagnosed with breast cancer every two minutes; approximately 1 in 8 women in the country will develop invasive breast cancer in their lifetime; and for the first time, breast cancer is now the most common cancer diagnosis globally. Though the numbers are staggering, Timex has joined the effort, and with us we carry the belief that no institution can conquer this disease alone. Together, we can—and any purchase from this month’s assortment will help make a meaningful difference in the lives of millions of women worldwide.

So, here it is. The Timex x BCRF Capsule Collection is a round-up of some of our brightest and boldest women’s styles, all of which gleam with vivid proof that you don’t have to sacrifice beauty for strength. Take our Waterbury Legacy Boyfriend, for example: delicately donning a rose gold-tone case and bracelet, blush acrylic inlay, blush dial, and elegant fluted bezel, this brilliant wristwatch is as strong as steel—stainless-steel, to be exact. But more than that, it’s an ode to the women who created our earliest 19th century timepieces, and a testament to the craftsmanship that helped solidify the brand’s foundation in our early days as the Waterbury Watch Company.

Several iterations of the always-stunning Q Timex also make an appearance throughout this capsule—and how could they not. Inspired by our archival Q Timex designs from the age of Quartz, these iconic wristwatches, much like their wearers, exude an air of timelessness and endurance, staying true to many of the original details that won the hearts of millions in the 1970s. Of note, the Q Timex 38mm Stainless Steel Expansion Band Watch—featuring hints of cream and rose gold-tones woven throughout an easily adjustable stainless-steel strap—and the Women’s Q Timex, showcasing a chic, neutral color palette perfect for everyday wear, are impactful pieces you can hold tight or gift forward.

After all, courageous women deserve a timepiece as empowering as they are–something that possesses the kind of tenacity that only a Timex can deliver. Something that, like you, can take a licking and keep on ticking.

 

Timex x Judith Leiber: Craftsmanship that Sparkles

For decades, Judith Leiber’s artistic genius has dazzled throughout the pages of Vogue and in the hands of some of the biggest names in the entertainment and fashion industry. Crystal-studded evening bags and whimsical minaudières are the luxury brand’s focal point, displaying such meticulous attention to detail and craftsmanship that the name “Judith Leiber” itself has become synonymous with elegance, style, and sophistication.

If you’ve ever so much as glanced in their direction, it’s unequivocally clear that these objects are nothing short of masterpieces, and it’s Judith Leiber’s seamless blend of fashion, function, and fine art that has always made our eyes sparkle at the thought of a potential partnership. Under the creative direction of Dee Ocleppo Hilfiger—Judith Leiber’s co-owner, creative director, and global brand ambassador— the brand granted Timex the honor of collaborating on the ultimate fashion ornament: two limited-edition watches.

Introducing the Timex x Judith Leiber Q analog and T80 digital.

Whether you’re looking to add to your Judith Leiber collection or welcome home your very first piece, these watches guarantee something unique; both styles have been capped at just 200 units each, and every last one of them is adorned with over 900 hand-applied Swarovski® crystals on the cases, dials, and bracelets.

Pulling inspiration from our loved Q Timex, the luxe Timex x Judith Leiber 38mm Stainless-Steel Bracelet Watch draws the eye to just about every facet, from its crystal-encrusted surfaces to its all-polished stainless construction. It’s designed with a level of experience, craftsmanship, and pride that only 167 years of watchmaking can bring to the table.

For those who prefer the modern appeal of a digital wristwatch, our Timex T80 features a rose gold-tone case with a polished finish. The 35mm chronograph watch retains all the same practical features you’d expect; it’s water resistant to 50 meters with a stopwatch function, customizable alarm, adjustable stainless-steel bracelet, and our classic INDIGLO® backlight. 

Judith Leiber’s iconic aesthetic combined with our expertise in luxury watchmaking makes a statement—one that brings attention to the wrist in all its shining glory.

 

An Industry Pioneer Returns to the Trail with Expedition North

Carried on the strapping back of our Timex Expedition collection, the new Expedition North has finally reached its peak. The line features nine reimagined timepieces, and its ascension from the original 1980s release date reveals an even deeper commitment to sustainable manufacturing; connection with the great outdoors; and harmony between the practicality and idyllicism of the Timex brand itself.

Good news for courageous explorers and weekend warriors alike, these outdoor wristwatches are designed to withstand the elements—without sacrificing style. They possess the same outstanding value, rugged appeal, and sure-fire functionality for which Expedition is known, but with an array of enhancements that go above and beyond the treeline. That’s all thanks to the use of modern design aesthetics and premium, eco-friendly materials—the kind of watchmaking ingenuity that future generations can both depend upon and pridefully stand behind.

Of note, our hand-wound movement, which omits the need for batteries, and our solar powered movement, which boasts a four-month power reserve, cut down on hazardous waste. Our sustainable straps, made entirely from post-consumer plastics and Ecco™ DriTan™ leather (apart from the buckle), preserve the earth’s natural resources. And finally, the packaging we use to protect each timepiece en route to your wrist is 100% recyclable. Featuring stainless-steel cases, anti-reflective sapphire crystals, and—true of the Tide – Temp – Compass—bidirectional center hands that navigate the landscape for you, this collection has the power to guide its intrepid traveler from street to summit, reducing the environmental footprint in its wake.

Of course, Expedition North wouldn’t be the renaissance that it is had we not paid homage to the stylistic elements of the Timex line that first forged the path in outdoor watch design. Like its vintage predecessor, Expedition North’s timepieces are ultimately inspired by the military-issue tickers of yesteryear, and it’s this blend of heritage and innovation that really makes them shine. They’re purpose-designed, neatly packaged with all that one might need to get the job done, and then some. Pair its vintage charm with an environmentally conscious manufacturing process, and you’ve got a versatile, utilitarian piece ready to embark on a new frontier.