The Q Timex Falcon Eye Meets the Color of the Moment

Today, we’re announcing the release of the Q Timex Falcon Eye with a glorious green dial, and it looks as though we’re right on target.

Green is having a moment.

The color’s shift to center stage is a crescendo we’ve long anticipated here at Timex®. For the last few years, blue watch dials have dominated the industry, opening the door for new, contemporary tints to waltz on through. Non-traditional shades of aqua, indigo, and electric blue have radiated from the faces of some of our own best-selling styles—from the women’s Waterbury Legacy Malibu to the Timex GGS1 Automatic, the unique hue of which, according to our Milan-based Creative Director Giorgio Galli, is not just a color, but a juncture: The Blue Hour, “the most beautiful and poetic moment of the day.”

So, what moment does the color green speak to? For us, the answer is multifaceted. On the one hand, green represents an ode to our past. Like the military-inspired functionality features and utilitarian design aesthetics found throughout many Timex wristwatches, the incorporation of rough and rugged viridescence is often a nod to the tickers we once made for the US Army. Take our Navi XL Automatic, for example. A member of our Military collection, this wristwatch is inspired by our very own archives, featuring a green dial and brown leather strap that drives home its vintage design. At just the right shade, an understated green represents a purpose-driven, can-do attitude, and its correlation to tactical gear means that it’s a color—as far as watchmaking goes—that’s likely here to stay.

On the other hand, the color green also looks toward the future. Be it synonymous with the growing environmental movement (looking at you, Expedition North Tide-Temp-Compass) or exciting proof of our 300-year-old industry’s ability to reinvent itself, green is indicative of progress and evolution—a fact made especially clear as wristwatches crop up in trendy shades of mint, jade, and seafoam. As a luxury watchmaker, Timex itself has tested the waters with tasteful tones of forest, olive, and emerald green, the latter of which makes our 1960s Marlin® Automatic, in particular, all the more iconic. Its stainless-steel case and classic domed acrylic crystal are instantly elevated by both an emerald green dial and natural leather strap, giving this watch an aesthetic refresh you didn’t know you needed.

We like to think that our Q Timex series has the same effect. Diver-inspired, this colorful capsule proudly features a little bit of heritage and a little bit novelty—and as you’ll find, it’s no stranger to green’s deep intensity. Rich jewel-tones can be found throughout various iterations of the Q Timex 1979 Reissue. Painted across both the dial and rotating bezel on one style, while offering hints of subtlety on the others, the color makes a statement in any capacity, there’s no doubt about it.

This, of course, brings us back to the latest in a line of timepieces to feature this brilliant pigment: The Q Timex Falcon Eye. Following on the heels of our Q Timex 1979 Reissue, the Falcon Eye pays homage to its predecessor by mirroring some of the most quintessential details that you already know and love. The resulting model is a refined timepiece that retains every ounce of character from the era that inspired it. Of note, a period-correct stainless-steel bracelet, functional battery hatch, and date window align with our function-first approach to watch design. But at the end of the day, it’s the striking, stone-inspired dial that steals the show, flashing its unique Tiger’s Eye pattern in a vivid Malachite-green whenever the light hits—yet another moment to be savored. Get yours before they’re gone.

 

 

 

Timex & The James Brand Join Forces

Timex® and The James Brand have come together for the duo’s first collaboration—an alliance based firmly on an appreciation for design and attention to detail. Cut from the same cloth, the brands share in their dedication to producing distinctive, quality products that not only sit comfortably between modern minimalism and true craftsmanship, but also work when you need them to, no questions asked.

To help bring the launch of The James Brand x Timex Expedition North Titanium Automatic Watch to life, we sat down with Portland, Oregon-based Ryan Coulter, Founder & Chief Creative Officer of The James Brand.

First, Ryan, why Timex?

“One of our main objectives at The James Brand is to elevate traditional tools, like the pocketknife, from the tactical realm and into a space in which they carry some form of emotional currency. Our collaboration with Timex tells an integrated story—one that’s centered around strengthening the connective tissue between the product and the wearer.”

What inspired The James Brand to collaborate on a wristwatch as its latest product?

“We don’t want to be in the watch business [laughs], my business partner was in the watch business for 17 years. But the idea of coordinating our products between the pocket and the wrist in terms of colors, finishes, materials, and brand is a big part of who we are. That’s really ‘us’ at our best, and we were super excited about this opportunity when it came to us.”

Tell us more about that coordination.

“In our world—the world of everyday carry—everybody has all this stuff in their pockets, but when they put it on a table, there isn’t necessarily a strong connection between any of the objects. We thought bringing some cohesivity to these items would be really valuable.”

What do you think followers of both brands will appreciate most about this collaboration?

“Overall, I think people will celebrate the fact that [both Timex and The James Brand] were able to communicate [our] core values and aesthetics across multiple categories. From the Timex Expedition North customer to the large and growing ‘everyday carry’ crowd, people will appreciate that we’ve managed to expand ourselves without sacrificing who we are.”

What do you believe this watch says about its wearer?

“One, that this person really does care about quality—the premium nature of materials—and really pays attention to details, which is what has always made the watch category so amazing. No one does details like watchmakers. You’re working within such fine spaces and limited real estate. But [this watch also reflects] those who, from the city to the trail, are really going to use all of those features. The key was to design something that could span the distance.”

Part of what makes this timepiece so unique for Timex is the 41mm titanium case. What was the thought process behind that manufacturing decision?

“Titanium is considered to be one of the best materials, not because it’s the most expensive, but because it has such beautiful finish characteristics. It’s also high performing. It expresses an aesthetic all its own, yet it’s the lightest, the strongest, and often the right answer to a particular need [in our industry]. You’re going to be able to depend on this to do what you need it to do in various environments—not just from the top of your dresser, but actually in the field and in use. That’s very much ‘us.’ I hope people love and covet the things we make, but also know that when you need us, we will be there for you.”

What are some of the other stylistic or functional features of this watch that encapsulate The James Brand?

“I think the fact that [this watch has] an automatic movement is a really big deal. It’s such a subtlety to people who don’t know watches, but when you flip it over and see the movement in motion, it’s pretty incredible. The 200-meter water-resistant feature is important too, because again, not only is this thing beautiful, but it also performs in some heavy-duty environments.”

Finally, will you wear one, Ryan?

“Absolutely. I can’t wait. This watch [that I’m currently wearing] is very personal to me, but I’m definitely going to swap it out with this one. I want that coordinated kit—that red thread tie-in between a few of my everyday carry objects. Those kinds of details, and that kind of holistic thinking, matters to me. I want my values expressed, on my wrist, and in my pocket.”

Timex x BCRF Partner for Progress

Throughout the modern history of Timex®, we’ve had the honor of collaborating with countless brands that have laid the groundwork for their own respective industries. Coca-Cola®, Pac-Man®, Supreme®, Judith Leiber®, and more—these brands are the ultimate movers and shakers, demonstrating a level of disruption, fortitude, and vanguard that has and continues to inspire us as fellow go-getters.

Now, joining the ranks of some of our proudest partners is the Breast Cancer Research Foundation® (BCRF): the number one leader in critical funding for the world’s most promising breast cancer research. And to kick off the start of Breast Cancer Awareness Month this October, we’re thrilled to announce that Timex will be donating 25% of sales—with a minimum donation of $5,000—from the Timex x BCRF Capsule Collection: a curated assortment of some of our most remarkable timepieces.

Why BCRF, you ask? BCRF is the highest-rated breast cancer organization in the country and the largest private funders of breast cancer research in the world. With the ultimate goal of ending breast cancer once and for all, this unique nonprofit fuels advances in tumor biology, genetics, prevention, treatment, metastasis, and survivorship. The statistics speak for themselves: a woman in the United States is diagnosed with breast cancer every two minutes; approximately 1 in 8 women in the country will develop invasive breast cancer in their lifetime; and for the first time, breast cancer is now the most common cancer diagnosis globally. Though the numbers are staggering, Timex has joined the effort, and with us we carry the belief that no institution can conquer this disease alone. Together, we can—and any purchase from this month’s assortment will help make a meaningful difference in the lives of millions of women worldwide.

So, here it is. The Timex x BCRF Capsule Collection is a round-up of some of our brightest and boldest women’s styles, all of which gleam with vivid proof that you don’t have to sacrifice beauty for strength. Take our Waterbury Legacy Boyfriend, for example: delicately donning a rose gold-tone case and bracelet, blush acrylic inlay, blush dial, and elegant fluted bezel, this brilliant wristwatch is as strong as steel—stainless-steel, to be exact. But more than that, it’s an ode to the women who created our earliest 19th century timepieces, and a testament to the craftsmanship that helped solidify the brand’s foundation in our early days as the Waterbury Watch Company.

Several iterations of the always-stunning Q Timex also make an appearance throughout this capsule—and how could they not. Inspired by our archival Q Timex designs from the age of Quartz, these iconic wristwatches, much like their wearers, exude an air of timelessness and endurance, staying true to many of the original details that won the hearts of millions in the 1970s. Of note, the Q Timex 38mm Stainless Steel Expansion Band Watch—featuring hints of cream and rose gold-tones woven throughout an easily adjustable stainless-steel strap—and the Women’s Q Timex, showcasing a chic, neutral color palette perfect for everyday wear, are impactful pieces you can hold tight or gift forward.

After all, courageous women deserve a timepiece as empowering as they are–something that possesses the kind of tenacity that only a Timex can deliver. Something that, like you, can take a licking and keep on ticking.

 

Timex x Judith Leiber: Craftsmanship that Sparkles

For decades, Judith Leiber’s artistic genius has dazzled throughout the pages of Vogue and in the hands of some of the biggest names in the entertainment and fashion industry. Crystal-studded evening bags and whimsical minaudières are the luxury brand’s focal point, displaying such meticulous attention to detail and craftsmanship that the name “Judith Leiber” itself has become synonymous with elegance, style, and sophistication.

If you’ve ever so much as glanced in their direction, it’s unequivocally clear that these objects are nothing short of masterpieces, and it’s Judith Leiber’s seamless blend of fashion, function, and fine art that has always made our eyes sparkle at the thought of a potential partnership. Under the creative direction of Dee Ocleppo Hilfiger—Judith Leiber’s co-owner, creative director, and global brand ambassador— the brand granted Timex the honor of collaborating on the ultimate fashion ornament: two limited-edition watches.

Introducing the Timex x Judith Leiber Q analog and T80 digital.

Whether you’re looking to add to your Judith Leiber collection or welcome home your very first piece, these watches guarantee something unique; both styles have been capped at just 200 units each, and every last one of them is adorned with over 900 hand-applied Swarovski® crystals on the cases, dials, and bracelets.

Pulling inspiration from our loved Q Timex, the luxe Timex x Judith Leiber 38mm Stainless-Steel Bracelet Watch draws the eye to just about every facet, from its crystal-encrusted surfaces to its all-polished stainless construction. It’s designed with a level of experience, craftsmanship, and pride that only 167 years of watchmaking can bring to the table.

For those who prefer the modern appeal of a digital wristwatch, our Timex T80 features a rose gold-tone case with a polished finish. The 35mm chronograph watch retains all the same practical features you’d expect; it’s water resistant to 50 meters with a stopwatch function, customizable alarm, adjustable stainless-steel bracelet, and our classic INDIGLO® backlight. 

Judith Leiber’s iconic aesthetic combined with our expertise in luxury watchmaking makes a statement—one that brings attention to the wrist in all its shining glory.

 

An Industry Pioneer Returns to the Trail with Expedition North

Carried on the strapping back of our Timex Expedition collection, the new Expedition North has finally reached its peak. The line features nine reimagined timepieces, and its ascension from the original 1980s release date reveals an even deeper commitment to sustainable manufacturing; connection with the great outdoors; and harmony between the practicality and idyllicism of the Timex brand itself.

Good news for courageous explorers and weekend warriors alike, these outdoor wristwatches are designed to withstand the elements—without sacrificing style. They possess the same outstanding value, rugged appeal, and sure-fire functionality for which Expedition is known, but with an array of enhancements that go above and beyond the treeline. That’s all thanks to the use of modern design aesthetics and premium, eco-friendly materials—the kind of watchmaking ingenuity that future generations can both depend upon and pridefully stand behind.

Of note, our hand-wound movement, which omits the need for batteries, and our solar powered movement, which boasts a four-month power reserve, cut down on hazardous waste. Our sustainable straps, made entirely from post-consumer plastics and Ecco™ DriTan™ leather (apart from the buckle), preserve the earth’s natural resources. And finally, the packaging we use to protect each timepiece en route to your wrist is 100% recyclable. Featuring stainless-steel cases, anti-reflective sapphire crystals, and—true of the Tide – Temp – Compass—bidirectional center hands that navigate the landscape for you, this collection has the power to guide its intrepid traveler from street to summit, reducing the environmental footprint in its wake.

Of course, Expedition North wouldn’t be the renaissance that it is had we not paid homage to the stylistic elements of the Timex line that first forged the path in outdoor watch design. Like its vintage predecessor, Expedition North’s timepieces are ultimately inspired by the military-issue tickers of yesteryear, and it’s this blend of heritage and innovation that really makes them shine. They’re purpose-designed, neatly packaged with all that one might need to get the job done, and then some. Pair its vintage charm with an environmentally conscious manufacturing process, and you’ve got a versatile, utilitarian piece ready to embark on a new frontier.

 

 

 

 

 

TIMEX X COCA-COLA KEEP TIME IN PERFECT HARMONY

Our latest collaboration is with a brand that needs no introduction. Timex has partnered with The Coca-Cola Company® to launch the 1971 Unity Collection: three limited edition watches—our Timex Standard, Q Timex, and Timex T80—that bring 70s-era peace, love, and harmony to today’s generation.

While these iconic American brands may differ in industry, they’ve always aligned on the notion that each of their offerings, be it a vintage-inspired timepiece or an ice-cold bottle of Coke®, equate to more than just the sum of their parts. There’s depth there—the power of which could not have been better communicated than through Coca-Cola’s 1971 “Hilltop” commercial, still widely considered to be one of the most legendary advertisements of all time.

Of course, context here is key. As global conflict dominated the headlines of the early 1970s, Coca-Cola’s “Hilltop” ad, featuring the cheerful faces of young people from all over the world, perfectly captured the shifting cultural landscape of the day. The jingle’s famous line, “I’d Like to Buy the World A Coke,” became a rallying cry of tolerance and hope practically overnight, bringing the bottle itself from the tangible—a liquid refresher enjoyed by millions worldwide—to a larger-than-life concept that still signifies a commonality between all people, even to this day.

Similarly, the significance behind our wristwatches has always been part of what makes the Timex brand so unique. Like offering to buy someone a Coke, we consider the act of asking for the time to be a meaningful gesture; it’s a way of bridging differences, striking up good conversation, and finding community. Some 50 years after Coca-Cola exemplified this sentiment on-air, we’ve made it easier than ever before to spark connection with the 1971 Unity Collection, which features an iconic peace sign on our beloved Q Timex; retro illustrations on the whimsy Timex T80; and a bold, bright Coca-Cola  logo smiling across the face of our classic Timex Standard.

Detailed with nostalgic, colorful, 70s-inspired designs, this commemorative capsule evokes the timeless message of solidarity, inclusion, and optimism. It also offers a sunny reminder to embrace opportunities for togetherness wherever they may arise. Because love isn’t just sweet… it’s the real thing.

Timex x MadeWorn, Years in the Making

From the Brand That Never Stops
Timex x MadeWorn, Years in the Making

Synonymous with passion, quality, and vision – any connoisseur will tell you precision and timing can be everything. That’s why after years in the making, the collaboration between Timex & MadeWorn had to be just the right fit.

Every detail – down to the watch’s most intimate aspects, presentation, and very soul was thoroughly mused over and considered until each part fell into place, revealing its true opus.

But how did we arrive here?

Vintage Watch with leather strap

MadeWorn is helmed by Blaine Halvorson, an LA-based artist who runs his brand with an eye to decades (and centuries) past and a penchant for hands-on manipulation of materials. Timex, of course, came to the table with more than 165 years of watchmaking heritage and global influences on design, manufacturing, and production, all while under the creative design direction of Giorgio Galli, one of the most influential watch designers of his time.

The sum of these parts, which might seem like oil and water from first glance, is a blend like no other. The watches in this collection tick like a Timex and wear like the singular objects of artistic passion that they really are.

On the Timex side, this MadeWorn edition began its life under the American Documents® collection which made its debut in April 2019, when Timex brought watchmaking back to the USA. A natural fit for MadeWorn, staying true to both brands DNA and mission for American-Made products. Keeping true to the original, this unique but limited edition was made by American craftsmen with American materials, each raw piece that was produced in the US was then shipped to Blaine out in LA for his hands-on approach (really his blood, sweat and tears) to ensure that each component was uniquely crafted. From LA the pieces went back to the Timex HQ in Middlebury, CT where our engineering team lead by Dave Quinlan continued that very mission.

But with one look at a MadeWorn watch, you know something diverged somewhere. And for Halvorson, Galli and Quinlan, finding the way to something as wonderful as the Timex x MadeWorn watch is all about process.

For these watches, it’s about many processes separated out and repeated through time. The watch cases are coated with a proprietary plating, and then physically tumbled and distressed to show intentional wear; a similar process was applied to the case back, but separately, with multiple layers of plating applied and then partially worn away through hand-distressing methods. For each individual watch, a special coating was then applied overtop of the worn plating layers to preserve what Timex and MadeWorn achieved together.

  

 

 

 

 

Each strap also tells a story of wear, aging and manipulation; soaked in tannin-based dyes and dried with direct-sun exposure, among other methods, the end result is a softened leather strap that’s still sturdy, but definitively broken-in and rich with deep, earthy hues. Years of exposure to sun, sweat and other elements of daily life were compressed into weeks, days and even hours as Halvorson and Quinlan created these watches, assembling parts by hand and navigating each process with a combination of the engineer’s scientific know-how and the artist’s gut instinct.

Of course, the most immediately striking aspect of this watch is its dial. Split into two hemispheres — left brain and right brain, day and night, illusion and reality — it reflects a process that involved basic and acidic compounds, as well as applications of blistering heat and powerful light. With this visual Halvorson evokes the horizon we’re always chasing, as well as the setting sun that we’re trying to beat.

What can we do with the 24 hours we’re given? In Blaine’s own words, “we cannot attempt to cheat time, but we can change how we use and represent it. Will we fall victim to these 24 hours — or choose to conquer them? “

A watch with this much care and passion put into it will, of course, be presented in a setting that warrants such weight. Each watch comes in a box made of American cherrywood and charred by hand, with a sheaf of papers inspired by (and treated to look like) banking and business documents from a century ago, as if rescued from the drawer of an antique desk.

Hand-assembled by American craftspeople and built with materials and parts sourced in the USA, this watch is more than a time-telling device. Every element of its design, from the case and hands to the special dial patina, is completely unique — no two Timex x MadeWorn watches are the same. This collaborative project represents Halvorson’s vision of time: the future to come, the past already gone, and our position straddling the present’s divide as the clock strikes now, now, now.

The true essence and soul of this collaboration could only be captured by renowned film-maker and photographer Dikayl Rimmasch. Each image and video produced tells this unique story but leaves room for personal reflection and thoughtful curiosity.

Discover Timex x MadeWorn here. 

Product Features:

  • Stainless-Steel Case with Aging Process
  • Two-Color Dial with Aging Process
  • Natural Leather Strap with Aging Process
  • Brass Case Back with Custom Plating that was Made to Look Like Aged Aluminum
  • Water Resistant to 30M
  • 41mm case, 20mm lug

 PRICE & AVAILABILITY

  • SRP: $850
  • June 15, 2021
  • Available exclusively on Timex.com

What’s next between Timex and MadeWorn, will we fall victim to these 24 hours – or choose to conquer them…Tick Tick Tick…Check back in 2022.

Timex Celebrates 25 Years of YMC with A Fresh Take on Our T80 Watch

In 2019 we collaborated for the first time with YMC, a British brand focused on the intersection of street style and high fashion. With our joined design sensibilities, we came up with a special edition of our 36mm Camper watch, itself a riff on earlier designs that were made by Timex for the US Military. By rendering our simple and versatile field watch in a rich and unorthodox shade of golden brown, YMC helped us create a watch that quickly found an audience and sold out of the entire production run. 

Timex YMC Gold watchAnd now we’re teaming up again with YMC for a second special collaborative effort, this time focusing on another throwback Timex design — the classic digital T80. 

With a similar eye toward the utilitarian as our first joint effort, this function-forward watch does a lot with a little, leaning more into subtle design elements and understated boldness than eye-catching graphics or loud colors. Indeed, in a translucent muted-green guise, it could pass for just another digital watch when you see it at arm’s length. 

But given a second glance, like everything else YMC designs, the eye for detail and craft become more apparent: the balance of hue and translucency throughout the resin case and strap, the slight view of the watch’s inner workings around the edges of the display, the small-yet-substantial logomark on the face of it. This watch might blend in, when that’s what you’re going for, but it certainly doesn’t hide. 

YMC Timex watch with Indiglo

This watch packs in all the classic functionality you’d expect from a digital Timex — a stopwatch, a day and date display, 30 meters of water resistance, an INDIGLO® backlight and a comfortable, ergonomic design.

Get yours before it’s long gone.