Your Go-To Dress Watch

faYour alarm goes off and for once, you don’t press snooze. That “big day” feeling hits you, filling you up with energy and excitement for what’s to come. Maybe it’s an interview for your dream job or the kind of cocktail party that celebs attend. You finally scored tickets to “Hamilton” and you’re treating your better half to a decadent dinner before the show. It’s time to get ready – is your wardrobe prepared for your swanky plans?

Whether there’s a specific reason or you simply want to look sharp, there comes a time when your mood calls for more than your everyday casual timepiece. Let’s talk formal watches:

fairfield chronograph

The distinguishing factors

Reserved for formal occasions, dress watches are the must-have elegance in any watch wearer’s collection. Much like tailored suits or little black dresses, no wardrobe is complete without a go-to dress watch. Historically, these timepieces stand out from the regular crowd with their quintessential minimalism, thin case and quality leather or bracelet bands. Generally, this simplicity extends to the dial, often featuring a classic white face with the date and minimalist hour markers.

Traditionalists also pay close attention to how they wear formal watches. Of course, matching rules apply. We’ve often seen leathers and metals complementing belts, shoes and other accessories. Proper proportions are also important, as a dress watch should fit perfectly to avoid drawing unnecessary attention. This sizing includes the size and thickness of the case and strap.

crystal opulence

Finally, formal watches should be thin enough so dress-shirt cuffs can hover over them comfortably, rather than getting caught on bulky elements. This detail means the dress watch can sit discreetly under the shirt cuff but also make fleeting appearances with your natural movement.

The idea is to don an exquisite timepiece that doesn’t demand attention. Rather, dress watch design exemplifies an understated elegance, perfectly paired with formal attire. Less is more when it comes to the classiest of timepieces.

The right place and time

You’ve got big plans and your dress watch is the finishing touch you need to look and feel the part. When does the event become classy enough to require the elegance of formal watches? Think make-it-or-break-it business meetings with important clients or prospective employers, formal weddings that specify black-tie attire and holiday cocktail parties. If you’re digging out your best clothes, dusting off your dress shoes and wearing your most precious jewelry, the look calls for a formal watch.

fairfield chronograph mesh bracelet

The Timex pick

If it’s time to add a dress watch to your collection, consider the Fairfield Chronograph 41 mm Mesh Bracelet Watch. With a thin case, metal detailing and tastefully simple design, this dress watch offers a sharp yet understated addition to your formal attire. You can even adjust the clasp to achieve the perfect fit of an ideal dress watch. The INDIGLO® light-up dial adds a modern touch, making the watch face clear and easy-to-read when your formal occasions take place after the sun goes down.

Have fun at the big event, looking snazzy and sophisticated with your dress watch by your side.

timex marlin

My Timex is Your Timex

Great for holiday gifts and other special occasions, My Timex offers the ability to create and design your own customizable watch online. This designated space provides a fun and easy way to custom design your own Timex® watch by choosing a case, dial and strap with the additional option for personalization including free engraving on My Timex watch styles.

Watches make for great holiday gifts as well as weddings, anniversaries, birthdays, retirements and other special occasions. With My Timex, you not only get the opportunity to create a watch to a person’s specific tastes but also add customization that will make the timepiece a true original.

my timex

Currently My Timex offers a great selection of Timex watches for customized gifts including the Weekender® Chrono, Waterbury Date 40 and the Scout Chrono. Find the perfect style and then customize it by selecting your preferred dial, case and strap. You can also add an INDIGLO® feature and choose from five night-light colors. Another added feature is to add initials as a monogram to the dial backlight when the INDIGLO® light is enabled.

timex indiglo

Once you have the watch you want, take advantage of free engraving on the case back where you can add initials or craft a personal message. The engraving feature allows you to choose a font and then write your own personal message using 10 characters per line across up to a maximum of three lines. Great for a spouse, significant other or someone special in your life, a custom engraved message will make this much more than just a watch but a personal keepsake for the wearer to treasure.

my timex

My Timex makes it easy to find the perfect gift. You design the watch online, we craft it and the finished watch is delivered to you in a specially crafted box within two weeks of placing your order.

How to Clean your Watch

It’s easy to overlook watch maintenance, but regular cleaning is as necessary as doing your laundry or washing your car. Not only does this attentive care eliminate that grubby buildup of grease, dust and dirt, but it also extends the life of your timekeeping companion.

Are you treating your watch well? Here’s what you need to know about proper watch cleaning:

The nightly routine

When it’s time to call it a day and crawl into the comfort of your bed, don’t forget that your watch needs to wash its face and brush its teeth, too. For your timepiece, this daily clean involves wiping down the front and back of the watch and strap with a soft polishing cloth. This will remove the daily build-up of sweat, moisture, dirt, lotion and other debris, keeping your watch looking sharp in between cleanings.

clean a watch

The deep clean

If you wear your watch every day, you’ll want to give it a deep clean once a month or so. Those timepieces reserved for special occasions may only need a cleaning every few months or whenever you’re ready to wear it.

You’ll need to follow different steps for each part of your watch, so remove the strap from the face if possible to make the process much easier.

How to clean the watch face

The following steps are only safe for watches that are water-resistant. If your watch isn’t water-resistant, a simple wipe down with a dry cloth will suffice. Additionally, you may want to take specialty or vintage watches into a jewelry store for proper cleaning.

For a water-resistant watch, start by wiping down the watch face to remove an initial layer of debris. Next, create a warm soapy bath for your watch. A drop or two of mild dish soap will do the trick, as it has the power to cut through the grease build-up on the surface of the crystal. Use a cotton swab to get into the crevices and a soft brush to gently scrub away dust or dirt, and then rinse with clean, warm water. Pat the watch face dry with a soft cloth, or use a hair dryer on a low-heat setting.

How to clean the watch band

Watch strap cleaning depends on the material of the band. Leather watch straps require the most careful care, as you’ll want to avoid water damage while rinsing the band. Plus, following up with leather conditioner is an important step for long-lasting wear. Follow these detailed steps to clean your leather strap properly.

clean a watch strap

Clean rubber, stainless-steel, metal and bracelets bands with the same method as the watch face. Mild detergent or dish soap will cut away the grease from oil and debris, and the soft brush will allow you to get into the crevices of the band. You can finish off with a glass cleaner for an added sparkle.

You can treat your nylon and fabric bands like clothing, throwing them in your next load of laundry. Be sure to keep the strap separate by putting it in a mesh bag. Alternatively, you can hand wash the strap with warm, soapy water, and then rinse and leave it to air dry.

The continued tender love and care

Regular cleaning will certainly keep your watch in tip-top shape, but your efforts will go to waste if you don’t store it properly. Avoid damp or dusty drawers and cabinets, and try to keep your watches away from extreme temperatures or humidity levels. Your timepiece will be happiest in a watch box, velvet-lined container or cloth bag.

Remember that if you ever feel uncomfortable with watch cleaning, take your timepiece to a professional jeweler. Some even perform watch cleanings for free!

Inspired by Classics

Whether it’s surfing the waves in Indonesia and Mexico, shooting for brands such as Bacardi and Calvin Klein, or just filling his Instagram feed with stunning scenery from his travels, photographer Adam Bartoshesky has one rule: Keep it simple.

Growing up near Ocean City, Maryland, he followed his father and brother into the water. He quickly fell in love with surfing and would join them for surfing trips around the world, instilling in him a passion for adventure. After receiving his degree in marketing, he took a month off to travel before settling down in Los Angeles and beginning an Instagram feed that now boasts over 300,000 followers.

timex fairfield watch

“I started shooting surfing and scenery because that’s what I enjoy,” he says. “But then I began shooting people – my girlfriend specifically – and companies started re-posting. Then it turned into paid gigs and my hobby became a career.”

When Timex reached out to see if he would be interested in doing a campaign, his response was immediate.

“Timex is a very iconic brand,” he says. “I’m a big fan of the watches and, when the idea was mentioned, I thought it was awesome.”

timex waterbury watch

While he often wears watches designed for surfing, the Timex campaign allowed him to indulge in classic menswear looks, including the Fairfield Sub-Second and Waterbury Traditional Sub-Second.

“I’m inspired by a lot of classic styles,” he says. “I like the 1950’s/1960’s cool guy style. I do like some off-the-wall pattern shirts, but mostly I like to keep it simple and go with black and white.”

Though his upbringing was certainly adventurous, it wasn’t a whirlwind of glitz and glam.

timex fairfield watch

“I grew up very simple,” he says. “I was always attracted to things that last, not trends. I think that’s why I relate to Timex so well – we both have that strong affinity for things that are classic and timeless.”

Like many social influencers, he didn’t have a set plan for being a brand ambassador. He simply continued to fill his feed with images he liked and let the followers accumulate.

“For me, social influencer is kind of a weird term,” he says. “But I can’t think of a better way to describe it. If brands want to reach younger generations, then they have to be prominent on social media.”

With wanderlust in his heart and the world as his muse, you’ll likely find Adam traveling and capturing life as he sees it.

“All good things come from your passions,” he says. “You should do something because you love it. And, in time, you get better at it and hopefully, it can turn into a profession.”

timex waterbury watch

A New Standard

Every man’s wardrobe needs standards. A plain white t-shirt. Black dress shoes. Blue jeans. Simple and plain, these items are just some of the basics modern men can’t go without. The same is true for a watch. Complementing outfits with the right timepiece allows you to express your unique character and style. For the unpretentious man who needs a watch that will cover all the bases without going over the top, Timex introduces the Standard.

timex standard watch

Not as basic as the popular Easy Reader®, the new Timex Standard sticks to a classic silhouette and simple dial to produce a stylish timepiece that can be worn almost anywhere. Two versions of the Timex Standard are now available: a 40mm case size 3-hand and a 41mm case size chronograph. Changing the date on the chronograph is easy; simply pull the crown out half-way and adjust accordingly.

timex standard watch

Today, as watches become more intricate and complex, it’s nice to know there’s still plenty of room for a basic timepiece that appeals to a sense of understated sophistication. Even in its simplicity, the Timex Standard still has enough features to make this more than just a watch. The case has simple lines broken by a single indentation creating the appearance of a separate top ring. The crown shape has been borrowed from our first wrist watch and features an onion shape, fluting and our unique Timex emblem. The watch features 24-hour time telling, leather straps fitted with quick-release spring bars or a single-layer fabric slip-thru strap. They are water resistant up to 30m and include the INDIGLO® night-light to easily read the dial in low-light conditions.

timex standard watch

With its careful attention to detail. The Timex Standard shines as one of our most refined everyday watches. Designed with versatility in mind, this watch brings together classic elements with modern materials and easily interchangeable straps. Where some watches will limit you to a time and place, the Timex Standard is designed to be a go-to watch for any occasion.

She’s Like a Rainbow

While some see things in black and white, popular lifestyle Instagrammer Rosie Clayton (@rclayton) couldn’t imagine a world without color.

timex weekender

“I’m from Chicago and the winters here are very cold and very grey,” she says. “I needed something to lift my mood and took it as a challenge to use vibrant colors in my work.”

Prior to becoming a social influencer, she had extensive experience in fashion working as a Merchandiser for the corporate offices of J.Crew and Abercrombie & Fitch as well as owning her own clothing store for eight years.

timex weekender

“Having had exposure to various aspects of the retail industry really instilled in me the power of branding and color,” she says. “Color weaves my images together and my goal is to use captivating visual imagery to tell an impactful story.”

As Timex began to incorporate more color into its watch designs and straps, it was only natural to reach out to Rosie and get her onboard for a campaign.

timex weekender

“When I was approached by Timex it started with a general creative brief,” she says. “I was given a lot of freedom to imagine the campaign in my own voice and evoke spring and summer in a way that would connect with my audience.”

She was given a selection of Timex® watches to choose from and took a liking to the Weekender® with a white dial, silver case and blue nylon slip-thru strap.

timex weekender

“I partner with brands that I believe in and my aim is to create content that is timeless and classic, clean and easy to understand. I feel that Timex and I share that same creative approach.”

Whether its clothing or accessories, she pays close attention to the relationship of the object to other elements in the image. Many of her Instagram posts use vibrant backgrounds to set a scene in which she can tell her story.

timex weekender

“Many would see my posts as style features,” she says. “But I look at it as lifestyle art. Walls have played a big role in my work but I actually began by posting vibrant interior spaces, creative flatlays, and travel images. My feed is a celebration of color through art, travel, and design and I hope my work brings joy to those who see it.”

One look at her Instagram feed (currently boasting over 124,000 followers) and the viewer is awash in a sea of vibrant hues reminiscent of rainbows, color bursts and mosaics. Against these backgrounds, she tells whimsical and fanciful stories that are uplifting and hard to forget. Timex could not have found a better fit to explore the relationship of colors for spring and summer stories.

timex weekender

All photos courtesy of Rosie Clayton

In Transit

When the TIMEX® IRONMAN® watch first launched in 1986, the intent was to target core triathletes. The design was rugged and it had all the features someone training for a triathlon would need. The watch was a huge success and since its debut, the TIMEX® IRONMAN® line has undergone a series of updates to reflect the growing popularity of active lifestyles. Now, you don’t have to qualify for Kona to enjoy the best a TIMEX® IRONMAN® can offer.

timex ironman transit

The TIMEX® IRONMAN® Transit brings fashion and fitness together to give people with active lifestyles a functional timepiece that is durable enough for the gym and stylish enough for the office. An update to the watch Essential line, the Transit features a new case design that provides a clean look for a contemporary digital sports watch anyone can wear.

The Transit is designed to keep you looking stylish from work to workout. The lightweight resin strap of the Transit is paired with a durable case that is water resistant to 100m and includes a stopwatch with 10-lap memory, alarm, countdown timer and INDIGLO® night-light.

timex ironman transit

Two size options are available; a mid-size with 33mm dial and full-size with 40mm dial. The mid-size 33mm version includes a metallic accented bezel in silver or rose gold-tone. An updated color palette offers traditional black and white along with neutral earth tones and a popular teal to match your style.

The Transit continues Timex’s legendary commitment to high quality, innovative design and easy-to-use features. A refined digital sports watch, the Transit is the perfect companion for those who train hard and work hard and need a timepiece that can keep up.

timex ironman transit

Timex Hits the Ice with the NHL® Tribute® Collection

Get ready for the NHL 2018-19 season with great fan gear from Timex. We’re proud to offer the NHL® Tribute® Collection to hockey fans everywhere so they can complete outfits from gameday to everyday. No matter who your team is, Timex has the right timepiece to show your pride.

The Timex NHL® Tribute® Collection features all 31 teams and has styles for men, women and kids. Display your team loyalty with carefully crafted and meticulously styled NHL watches that include the logo and colors of your favorite team.

Last June the Washington Capitals captured their first Stanley Cup® Championship in franchise history. This year promises plenty of action and highlights and here are a few storylines we’ll be following:

Will Lightning Strike: Last year Tampa Bay took Washington to the brink before bowing out of the playoffs in a tense 7-game series. Tampa Bay won the Atlantic Division last year and will need to fend off likely contenders Boston and Toronto to make another run.

timex tribute watch

Caps Off: After a 44-year wait, Capitals’ fans got their title. An inspiring season by Washington ended with four straight wins over the Vegas Golden Knights to win the Stanley Cup® Championship. Can the Capitals win another Stanley Cup Championship?

timex tribute watch

Nashville Predators Prepare to Pounce: Close will only get you so far. The Winnipeg Jets put the brakes on the Nashville Predators’ 53 wins last season with a classic 7-game Western Conference second-round matchup. The core of Nashville’s team is intact and this year could be a telling season.

timex tribute watch

What Were the Odds: Beginner’s luck or instant chemistry? Last season, the Vegas Golden Knights, made the finals in their inaugural season, only the third team in NHL history to achieve such rapid success. As Vegas gets ready for their second season, what do the cards have in store?

timex tribute watch

Those are just some of the NHL teams making headlines. Whoever you support, prepare for the highly-anticipated NHL 2018-19 season with essential fan gear from the Timex NHL® Tribute® Collection.

NHL and the NHL Shield are registered trademarks of the National Hockey League. NHL and NHL team marks are the property of the NHL and its teams. All Rights Reserved.

Crystalized

If diamonds are a girl’s best friend, then crystals are her muse. The Timex and Swarovski® partnership has been delivering whimsical and beautiful crystal adorned Timex® watches and the tradition continues with select pieces from the women’s line.

Recently Timex launched a crystal renaissance with a subtle touch to the Weekender® Fairfield collection. This timepiece produced just the right touch of glamour with an elegant row of Swarovski® crystals on the watch strap.

timex fairfield crystal

Crystals continued to integrate with Timex watches when the Miami featured a dazzling circle of Swarovski® crystals around the bezel.

Timex and Swarovski® then upped the ante in terms of crystal watch embellishment and brought out two collections that allowed for creative crystal design.

The Crystal Bloom collection saw the watch dials introduced to crystals as flower patterns blossomed throughout a series of leather and bracelet strap timepieces. By telling a floral story on the petals with carefully sprinkled crystals, Timex created beautiful women’s watches and then expanded the designs to include entire dial fabric styles that offered some glitz but in a subtle manner.

timex crystal bloom

In the Fall of 2018, Timex and Swarovski® continued a shared passion for innovation and the Crystal Opulence collection emerged. Bolder yet still elegant, the Opulence line features expertly crafted timepieces with creative displays of shimmering crystals.

Two styles feature dials textured and showered with Swarovski® crystals. One has a smart corral of crystals on the perimeter of the dial to create a sophisticated look that is available with a gold-tone case or black case. And the other is pure opulence with either a blue or black dial layered with a glittering fabric of crystals for a penultimate statement piece.

timex crystal opulence

Express your elegance with select timepieces from the Timex Crystal Collection.

Best Minimalist Watches

Clean lines, streamlined shapes and monochromatic colors – sound like your closet? With your minimalist style, you rock high-quality basics and look effortlessly refined no matter where you’re headed. The only thing you’re missing is the minimalist watch to complete every look.

Simple watch design is far from boring – and these watches often have an alluring air of timeless sophistication. Simple is also versatile, so you’ll certainly get a lot of wear out of a time-telling companion with minimalist design and features.

What will your minimalist watch be? Whether you’re a watch purist or simply love a polished, simple design, here are some Timex® styles to choose from:

1. The Fairfield
With clean lines and discreet dial markings, the Fairfield Slip-Thru 41mm Leather Strap Watch may be the only watch you’ll ever need. That’s because its minimalist dial design pairs well with any strap, and slip-thru technology allows you to easily switch between bands. While true minimalists love their neutrals, they also know when to play with simple splashes of color. This interchangeable strap feature allows you to keep it basic, as well as add a bit of color when you want a touch of bold contrast.

timex fairfield watch

2. The Easy Reader®
Easy going and back-to-the-basics aesthetics make the Easy Reader 35mm the minimalist watch pick for those who want a classically cool timepiece. Like the original wrist watches, this timepiece features a dial design with the only thing you need to read a clock: Arabic number markings for each hour. Its small watch face means it’s light on the wrist, and it also complements your minimalist style without making a garish statement. Petite but strong, the Easy Reader is thoughtfully crafted to be your most durable minimalist watch yet.

timex easy reader

3. The Weekender®
If you’re looking for a more casual timepiece to complement your most laid-back looks, the Weekender 38mm is the minimalist watch for you. It’s comfortable, versatile and has all the basics that speak to your minimalist tendencies. This Weekender features a fabric strap, but you can change it out for a leather band when you’re feeling a more sophisticated, dressed-up finish. With that subtle change, this minimalist watch can take you from the weekend to the office with effortless grace.

timex weekender

Get ready to truly embrace your minimalist style with one of these watches, elevating your looks with an added touch of refined simplicity.