How to Clean your Watch

It’s easy to overlook watch maintenance, but regular cleaning is as necessary as doing your laundry or washing your car. Not only does this attentive care eliminate that grubby buildup of grease, dust and dirt, but it also extends the life of your timekeeping companion.

Are you treating your watch well? Here’s what you need to know about proper watch cleaning:

The nightly routine

When it’s time to call it a day and crawl into the comfort of your bed, don’t forget that your watch needs to wash its face and brush its teeth, too. For your timepiece, this daily clean involves wiping down the front and back of the watch and strap with a soft polishing cloth. This will remove the daily build-up of sweat, moisture, dirt, lotion and other debris, keeping your watch looking sharp in between cleanings.

The deep clean

If you wear your watch every day, you’ll want to give it a deep clean once a month or so. Those timepieces reserved for special occasions may only need a cleaning every few months or whenever you’re ready to wear it.

You’ll need to follow different steps for each part of your watch, so remove the strap from the face if possible to make the process much easier.

How to clean the watch face

The following steps are only safe for watches that are water-resistant. If your watch isn’t water-resistant, a simple wipe down with a dry cloth will suffice. Additionally, you may want to take specialty or vintage watches into a jewelry store for proper cleaning.

For a water-resistant watch, start by wiping down the watch face to remove an initial layer of debris. Next, create a warm soapy bath for your watch. A drop or two of mild dish soap will do the trick, as it has the power to cut through the grease build-up on the surface of the crystal. Use a cotton swab to get into the crevices and a soft brush to gently scrub away dust or dirt, and then rinse with clean, warm water. Pat the watch face dry with a soft cloth, or use a hair dryer on a low-heat setting.

How to clean the watch band

Watch strap cleaning depends on the material of the band. Leather watch straps require the most careful care, as you’ll want to avoid water damage while rinsing the band. Plus, following up with leather conditioner is an important step for long-lasting wear. Follow these detailed steps to clean your leather strap properly.

Clean rubber, stainless-steel, metal and bracelets bands with the same method as the watch face. Mild detergent or dish soap will cut away the grease from oil and debris, and the soft brush will allow you to get into the crevices of the band. You can finish off with a glass cleaner for an added sparkle.

You can treat your nylon and fabric bands like clothing, throwing them in your next load of laundry. Be sure to keep the strap separate by putting it in a mesh bag. Alternatively, you can hand wash the strap with warm, soapy water, and then rinse and leave it to air dry.

The continued tender love and care

Regular cleaning will certainly keep your watch in tip-top shape, but your efforts will go to waste if you don’t store it properly. Avoid damp or dusty drawers and cabinets, and try to keep your watches away from extreme temperatures or humidity levels. Your timepiece will be happiest in a watch box, velvet-lined container or cloth bag.

Remember that if you ever feel uncomfortable with watch cleaning, take your timepiece to a professional jeweler. Some even perform watch cleanings for free!

Inspired by Classics

Whether it’s surfing the waves in Indonesia and Mexico, shooting for brands such as Bacardi and Calvin Klein, or just filling his Instagram feed with stunning scenery from his travels, photographer Adam Bartoshesky has one rule: Keep it simple.

Growing up near Ocean City, Maryland, he followed his father and brother into the water. He quickly fell in love with surfing and would join them for surfing trips around the world, instilling in him a passion for adventure. After receiving his degree in marketing, he took a month off to travel before settling down in Los Angeles and beginning an Instagram feed that now boasts over 300,000 followers.

“I started shooting surfing and scenery because that’s what I enjoy,” he says. “But then I began shooting people – my girlfriend specifically – and companies started re-posting. Then it turned into paid gigs and my hobby became a career.”

When Timex reached out to see if he would be interested in doing a campaign, his response was immediate.

“Timex is a very iconic brand,” he says. “I’m a big fan of the watches and, when the idea was mentioned, I thought it was awesome.”

While he often wears watches designed for surfing, the Timex campaign allowed him to indulge in classic menswear looks, including the Fairfield Sub-Second and Waterbury Traditional Sub-Second.

“I’m inspired by a lot of classic styles,” he says. “I like the 1950’s/1960’s cool guy style. I do like some off-the-wall pattern shirts, but mostly I like to keep it simple and go with black and white.”

Though his upbringing was certainly adventurous, it wasn’t a whirlwind of glitz and glam.

“I grew up very simple,” he says. “I was always attracted to things that last, not trends. I think that’s why I relate to Timex so well – we both have that strong affinity for things that are classic and timeless.”

Like many social influencers, he didn’t have a set plan for being a brand ambassador. He simply continued to fill his feed with images he liked and let the followers accumulate.

“For me, social influencer is kind of a weird term,” he says. “But I can’t think of a better way to describe it. If brands want to reach younger generations, then they have to be prominent on social media.”

With wanderlust in his heart and the world as his muse, you’ll likely find Adam traveling and capturing life as he sees it.

“All good things come from your passions,” he says. “You should do something because you love it. And, in time, you get better at it and hopefully, it can turn into a profession.”

A New Standard

Every man’s wardrobe needs standards. A plain white t-shirt. Black dress shoes. Blue jeans. Simple and plain, these items are just some of the basics modern men can’t go without. The same is true for a watch. Complementing outfits with the right timepiece allows you to express your unique character and style. For the unpretentious man who needs a watch that will cover all the bases without going over the top, Timex introduces the Standard.

Not as basic as the popular Easy Reader®, the new Timex Standard sticks to a classic silhouette and simple dial to produce a stylish timepiece that can be worn almost anywhere. Two versions of the Timex Standard are now available: a 40mm case size 3-hand and a 41mm case size chronograph. Changing the date on the chronograph is easy; simply pull the crown out half-way and adjust accordingly.

Today, as watches become more intricate and complex, it’s nice to know there’s still plenty of room for a basic timepiece that appeals to a sense of understated sophistication. Even in its simplicity, the Timex Standard still has enough features to make this more than just a watch. The case has simple lines broken by a single indentation creating the appearance of a separate top ring. The crown shape has been borrowed from our first wrist watch and features an onion shape, fluting and our unique Timex emblem. The watch features 24-hour time telling, leather straps fitted with quick-release spring bars or a single-layer fabric slip-thru strap. They are water resistant up to 30m and include the INDIGLO® night-light to easily read the dial in low-light conditions.

With its careful attention to detail. The Timex Standard shines as one of our most refined everyday watches. Designed with versatility in mind, this watch brings together classic elements with modern materials and easily interchangeable straps. Where some watches will limit you to a time and place, the Timex Standard is designed to be a go-to watch for any occasion.

She’s Like a Rainbow

While some see things in black and white, popular lifestyle Instagrammer Rosie Clayton (@rclayton) couldn’t imagine a world without color.

“I’m from Chicago and the winters here are very cold and very grey,” she says. “I needed something to lift my mood and took it as a challenge to use vibrant colors in my work.”

Prior to becoming a social influencer, she had extensive experience in fashion working as a Merchandiser for the corporate offices of J.Crew and Abercrombie & Fitch as well as owning her own clothing store for eight years.

“Having had exposure to various aspects of the retail industry really instilled in me the power of branding and color,” she says. “Color weaves my images together and my goal is to use captivating visual imagery to tell an impactful story.”

As Timex began to incorporate more color into its watch designs and straps, it was only natural to reach out to Rosie and get her onboard for a campaign.

“When I was approached by Timex it started with a general creative brief,” she says. “I was given a lot of freedom to imagine the campaign in my own voice and evoke spring and summer in a way that would connect with my audience.”

She was given a selection of Timex® watches to choose from and took a liking to the Weekender® with a white dial, silver case and blue nylon slip-thru strap.

“I partner with brands that I believe in and my aim is to create content that is timeless and classic, clean and easy to understand. I feel that Timex and I share that same creative approach.”

Whether its clothing or accessories, she pays close attention to the relationship of the object to other elements in the image. Many of her Instagram posts use vibrant backgrounds to set a scene in which she can tell her story.

“Many would see my posts as style features,” she says. “But I look at it as lifestyle art. Walls have played a big role in my work but I actually began by posting vibrant interior spaces, creative flatlays, and travel images. My feed is a celebration of color through art, travel, and design and I hope my work brings joy to those who see it.”

One look at her Instagram feed (currently boasting over 124,000 followers) and the viewer is awash in a sea of vibrant hues reminiscent of rainbows, color bursts and mosaics. Against these backgrounds, she tells whimsical and fanciful stories that are uplifting and hard to forget. Timex could not have found a better fit to explore the relationship of colors for spring and summer stories.

All photos courtesy of Rosie Clayton

In Transit

When the TIMEX® IRONMAN® watch first launched in 1986, the intent was to target core triathletes. The design was rugged and it had all the features someone training for a triathlon would need. The watch was a huge success and since its debut, the TIMEX® IRONMAN® line has undergone a series of updates to reflect the growing popularity of active lifestyles. Now, you don’t have to qualify for Kona to enjoy the best a TIMEX® IRONMAN® can offer.

The TIMEX® IRONMAN® Transit brings fashion and fitness together to give people with active lifestyles a functional timepiece that is durable enough for the gym and stylish enough for the office. An update to the watch Essential line, the Transit features a new case design that provides a clean look for a contemporary digital sports watch anyone can wear.

The Transit is designed to keep you looking stylish from work to workout. The lightweight resin strap of the Transit is paired with a durable case that is water resistant to 100m and includes a stopwatch with 10-lap memory, alarm, countdown timer and INDIGLO® night-light.

Two size options are available; a mid-size with 33mm dial and full-size with 40mm dial. The mid-size 33mm version includes a metallic accented bezel in silver or rose gold-tone. An updated color palette offers traditional black and white along with neutral earth tones and a popular teal to match your style.

The Transit continues Timex’s legendary commitment to high quality, innovative design and easy-to-use features. A refined digital sports watch, the Transit is the perfect companion for those who train hard and work hard and need a timepiece that can keep up.

Timex Hits the Ice with the NHL® Tribute® Collection

Get ready for the NHL 2018-19 season with great fan gear from Timex. We’re proud to offer the NHL® Tribute® Collection to hockey fans everywhere so they can complete outfits from gameday to everyday. No matter who your team is, Timex has the right timepiece to show your pride.

The Timex NHL® Tribute® Collection features all 31 teams and has styles for men, women and kids. Display your team loyalty with carefully crafted and meticulously styled NHL watches that include the logo and colors of your favorite team.

Last June the Washington Capitals captured their first Stanley Cup® Championship in franchise history. This year promises plenty of action and highlights and here are a few storylines we’ll be following:

Will Lightning Strike: Last year Tampa Bay took Washington to the brink before bowing out of the playoffs in a tense 7-game series. Tampa Bay won the Atlantic Division last year and will need to fend off likely contenders Boston and Toronto to make another run.

Caps Off: After a 44-year wait, Capitals’ fans got their title. An inspiring season by Washington ended with four straight wins over the Vegas Golden Knights to win the Stanley Cup® Championship. Can the Capitals win another Stanley Cup Championship?

Nashville Predators Prepare to Pounce: Close will only get you so far. The Winnipeg Jets put the brakes on the Nashville Predators’ 53 wins last season with a classic 7-game Western Conference second-round matchup. The core of Nashville’s team is intact and this year could be a telling season.

What Were the Odds: Beginner’s luck or instant chemistry? Last season, the Vegas Golden Knights, made the finals in their inaugural season, only the third team in NHL history to achieve such rapid success. As Vegas gets ready for their second season, what do the cards have in store?

Those are just some of the NHL teams making headlines. Whoever you support, prepare for the highly-anticipated NHL 2018-19 season with essential fan gear from the Timex NHL® Tribute® Collection.

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Crystalized

If diamonds are a girl’s best friend, then crystals are her muse. The Timex and Swarovski® partnership has been delivering whimsical and beautiful crystal adorned Timex® watches and the tradition continues with select pieces from the women’s line.

Recently Timex launched a crystal renaissance with a subtle touch to the Weekender® Fairfield collection. This timepiece produced just the right touch of glamour with an elegant row of Swarovski® crystals on the watch strap.

Crystals continued to integrate with Timex watches when the Miami featured a dazzling circle of Swarovski® crystals around the bezel.

Timex and Swarovski® then upped the ante in terms of crystal watch embellishment and brought out two collections that allowed for creative crystal design.

The Crystal Bloom collection saw the watch dials introduced to crystals as flower patterns blossomed throughout a series of leather and bracelet strap timepieces. By telling a floral story on the petals with carefully sprinkled crystals, Timex created beautiful women’s watches and then expanded the designs to include entire dial fabric styles that offered some glitz but in a subtle manner.

 

In the Fall of 2018, Timex and Swarovski® continued a shared passion for innovation and the Crystal Opulence collection emerged. Bolder yet still elegant, the Opulence line features expertly crafted timepieces with creative displays of shimmering crystals.

Two styles feature dials textured and showered with Swarovski® crystals. One has a smart corral of crystals on the perimeter of the dial to create a sophisticated look that is available with a gold-tone case or black case. And the other is pure opulence with either a blue or black dial layered with a glittering fabric of crystals for a penultimate statement piece.

Express your elegance with select timepieces from the Timex Crystal Collection.

Best Minimalist Watches

Clean lines, streamlined shapes and monochromatic colors – sound like your closet? With your minimalist style, you rock high-quality basics and look effortlessly refined no matter where you’re headed. The only thing you’re missing is the minimalist watch to complete every look.

Simple watch design is far from boring – and these watches often have an alluring air of timeless sophistication. Simple is also versatile, so you’ll certainly get a lot of wear out of a time-telling companion with minimalist design and features.

What will your minimalist watch be? Whether you’re a watch purist or simply love a polished, simple design, here are some Timex® styles to choose from:

1. The Fairfield
With clean lines and discreet dial markings, the Fairfield Slip-Thru 41mm Leather Strap Watch may be the only watch you’ll ever need. That’s because its minimalist dial design pairs well with any strap, and slip-thru technology allows you to easily switch between bands. While true minimalists love their neutrals, they also know when to play with simple splashes of color. This interchangeable strap feature allows you to keep it basic, as well as add a bit of color when you want a touch of bold contrast.

2. The Easy Reader®
Easy going and back-to-the-basics aesthetics make the Easy Reader 35mm the minimalist watch pick for those who want a classically cool timepiece. Like the original wrist watches, this timepiece features a dial design with the only thing you need to read a clock: Arabic number markings for each hour. Its small watch face means it’s light on the wrist, and it also complements your minimalist style without making a garish statement. Petite but strong, the Easy Reader is thoughtfully crafted to be your most durable minimalist watch yet.

3. The Weekender®
If you’re looking for a more casual timepiece to complement your most laid-back looks, the Weekender 38mm is the minimalist watch for you. It’s comfortable, versatile and has all the basics that speak to your minimalist tendencies. This Weekender features a fabric strap, but you can change it out for a leather band when you’re feeling a more sophisticated, dressed-up finish. With that subtle change, this minimalist watch can take you from the weekend to the office with effortless grace.

Get ready to truly embrace your minimalist style with one of these watches, elevating your looks with an added touch of refined simplicity.

Wound Around the Marlin

During the 1960s, Timex scored a hit with the hand-wound Marlin® watch. Sensing the time was right for a reissue, Timex launched a highly successful update to the original in 2017 with a classic hand-wound mechanical movement.

Now, as demand for the Marlin continues, Timex is proud to partner with Mr. Porter and Todd Snyder in offering three new hand-wound Marlin styles with exclusive new color palettes and, for the first time ever, a design specifically made for women.

Hand-wind (also called manual wind) watches must be wound daily to prevent the movement from stopping. This is perfect for Marlin owners who most likely will make strapping on their Marlin a part of their morning routine. Simply wind the watch until you feel resistance on the crown. This should be repeated every day to prevent the watch from stopping.

Referred to as the Gentlemen’s Standard, the Timex Marlin pairs the purity and pleasure of a hand-wound mechanical movement with the timeless sophistication of a sleek design. The only hand-wound timepiece available by Timex, the Marlin has earned commercial and critical success and a new audience of watch enthusiasts who adore the reissue of a true mechanical watch.

Featuring a stainless-steel case, genuine leather strap or mesh band, 34mm case size, 18mm lug width and water-resistant up to 30 meters, the Marlin is a contemporary take on a timeless classic.

The three new Marlin hand-wound timepieces include: a stainless-steel case with a domed acrylic crystal and lizard pattern leather strap in black with gold-tone finish; a women’s version with white leather strap and rose gold-tone finish; and an all stainless-steel version with a mesh band.

The popularity of the Marlin has allowed Timex to offer two styles to exclusive men’s fashion sites, Toddsnyder.com (stainless-steel mesh band) and Mrporter.com (lizard pattern leather strap in black with gold-tone finish).

Elegant, classic and expertly crafted, the Timex hand-wound Marlins are a must for any watch enthusiast or anyone looking to make a sophisticated statement with their watch.

Timex is Ready for Some Football

It used to be that Sunday was for football. But, with games on Monday and Thursday nights, the draft, the combine and its own TV channel, NFL Network, professional football is now a year-round spectacle. At Timex, we understand the passion and emotion real fans have for their team and that this connection doesn’t end after the Super Bowl. These commitments to teams are for life and we have an exclusive NFL Tribute™ Collection for the die-hard football fan.

An essential part of fan gear that will complete anyone’s gameday uniform, or everyday wear, the Timex Tribute™ Collection features all 32 NFL teams in a variety of men’s, women’s and kids’ styles. The Tribute timepieces feature your favorite team’s logo and colors and can be worn at the game, at home, or any occasion where you want to show off your team pride.

We’ll leave predictions to the experts, but as the 2018 season gets ready to kick-off, here are some storylines we’ll be watching.

Can the Eagles Repeat: Last year’s run that ended with a win over the New England Patriots in Super Bowl LII was a season that Philly fans won’t soon forget. Now, can the Eagles soar even higher and grab another ring?

Are the Patriots Still a Favorite: Penciling in New England for AFC Champions has been routine since 2001. Since then, the Patriots have appeared in 7 Super Bowls. The Patriots always find a way to win. Can the Patriots continue to reign?

Will the Rams Break Through: The NFC is an open race this year. Several teams have legitimate shots at the Super Bowl. With one of the best defenses, a dominant run game, and up-and-coming quarterback, the Los Angeles Rams may be a party-crasher come January.

Will the Cowboys Bounce Back: 2016 was a break-out year for the young Cowboys. 2017 was a humbling setback. With a healthy roster and talent across the board, this may be the year Dallas lives up to their pre-season billing.

Way out West: Plenty of intrigue in the NFC and AFC West divisions. The Chiefs look playoff ready, the 49’ers appear on the verge of a serious run, the Chargers play their second season in Los Angeles and the Raiders will try to stay focused before their move to Las Vegas in 2020.

Those are just a few of the headlines to keep an eye on. With 17 weeks of NFL football about to kick off on Thursday, September 6, be on time for every game with a selection from the Timex NFL Tribute™ Collection.

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