Announcing the Retro & Refined Q Timex Reissue 1978

The perfect everyday watch — does it even exist? With all our various wants and needs, it’s hard to say that a single watch could carry the weight of keeping time day in and day out, no matter the circumstances. But if we’re just talking about one person — if we’re just talking about you, and what you want in a watch — we might be onto something.

 

Today we debut the Q Timex 1978 Reissue, the latest release in a line of smash hits. Featuring a 37mm stainless steel case and a black leather strap, it’s aesthetically-equipped to match practically any ensemble, going from casual to formal without skipping a beat (and sure to make a few hearts skip a beat, when spotted from afar). It ticks just like a Timex because it IS a Timex, one of our emblematic 1970s designs making the most of the era’s quartz revolution that sent so many other traditional watchmakers into crisis mode. 

 

Does it have a bit of west-coast cool, you ask? Does it have a little panache, a touch of sprezzatura? Well, the design is Italian after all — our Timex Design Lab corresponds from a chic district of Milan — and to wear a polished cushion-case watch in 2021 does serve as its own silent, but bold, statement. And no doubt it recalls a bit of yesteryear’s glamor, with its period-correct cushion case shape and domed acrylic crystal, recalling the louche design language of watches in the 1970s. 

 

Perhaps the biggest reason to buy a Q Timex watch lies in its relative ease, the convenience and reassurance of its modernity. You don’t need to wind it; you don’t need to visit a watchmaker in three years to get a hairspring serviced or a balance wheel tuned up. The tiny and inexpensive battery inside, available at any good drug store or supermarket, will last for years; when the battery needs replacing, you merely have to reach into your pocket for a penny or a dime, unscrew the handy battery hatch in the watch’s back, and swap old for new. And right back to ticking it goes, keeping you on time and on track (with a level of accuracy that outpaces nearly any mechanical watch in existence) for years to come. The movement inside this watch is no miracle, but it is a feat of engineering and technology, reliable to a fault and built to withstand the rigors of a life like yours. 

 

There’s romance in the idea of a mechanical watch, one that needs your movement in order to power itself with springs and gears inside. But with a Q Timex, your attention is freed up to enjoy the romance of everything else, and the watch ticks on. And whether you pick it up and strap it on after a day, a week or a month at rest, you’ll already know it’s running smooth and set correctly to show you the time it is, not the time it was when its mechanical power reserve ran out — a common annoyance with automatic or hand-winding watches.

 

The pleasure of a great classic design is that it simply doesn’t age — good style never goes out of fashion. This watch will develop some patina, perhaps, as you enjoy the watch over its lifetime and yours; its acrylic crystal can accumulate little scratches and scuffs from time to time, beckoning your attention for a little polishing treatment when you get the chance. But that nicely-domed acrylic crystal is highly shatter-resistant (unlike mineral glass or sapphire) if you knock your wrist on a tight doorway or while rounding a sharp corner. And the shining case, with its polished curves and facets, will slowly and gently show its days of wear as they pass by. But we chose stainless steel for how it resists the years, retaining its finishing against even the hardest of use, fighting corrosion from seawater and sweat to live on your wrist for a lifetime. 

 

These are the things you can rely on when you choose the Q Timex 1978 Reissue. These are the reasons we built it for you. To wear a watch built to be worn — all day and everyday, morning, noon and night — discover our latest Q Timex for yourself. It waits for (almost) no one. 

 

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Vintage Inspired Marlin Automatic California Announcement Release

Wristwatch design progressed leaps and bounds over the course of the 20th century. Starting as little more than glorified pocket watches, modified with welded strap lugs or wire caging, wrist watches owe a lot of their development to military needs during the first World War and the quieter years that followed. It’s thought that the inspiration for this new watch, our Marlin California Automatic, can be traced directly back to some of the first wristwatches designed and produced for the Italian navy.

 

First appearing on a smattering of Swiss watches in the early 1930s, what we now refer to as the “California dial” is a layout you’ll find on watches both vintage and modern. There are a few predominant theories about exactly where the design came from, however, as well as how it got the name.

 

  1. Watches with this dial design sold really well in California, for reasons unknown.
  2. Watch dealers in California became known around the globe for hunting down these distinctive watches, and more were bought and sold there than anywhere else.
  3. A watch shop in Melrose, CA has specialized in refinishing these kinds of dials since the 1970s; with no manufacturer-provided moniker for this kind of dial layout, customers started using the “California” nickname… and it stuck.

 

While we lean toward the third possibility as most likely, the mystery is part of the fun — most watch enthusiasts will agree with that. And no matter what the origin might be for this striking design, it looks mighty fine on our Marlin Automatic.

 

The dial is fresh and exciting, but our new Marlin California Automatic packs the same features our fans already love and expect from us — a 40mm case in stainless steel, a natural leather strap, a domed vintage-inspired crystal and a 21-jewel automatic movement that keeps time as long as you keep wearing it. With a 40-hour power reserve and a solid presence on the wrist, this new iteration of our modern classic delivers throwback style in a package you can rely on — one that holds up to the Timex reputation.

Q Timex Marmont 1975 Reissue Announcement

The Q Timex Marmont is our reissue of an icon we first launched in 1975, at a time when quartz watches were sweeping the industry and putting mechanical watches back on their heels. Inspired by the louche design language of the time, with softened edges and polished surfaces, the Marmont recalls a glamorous era in Los Angeles when the rich and famous would gather at the Chateau Marmont, LA’s “castle on the hill.”

 

The watch is a statement in polished gold-tone stainless steel. Featuring a sturdy-yet-refined case with curving surfaces and a domed acrylic crystal, at first glance it could be mistaken as an artifact of its time, but the Marmont is so much more than that. We took special care in staying true to the original and in drafting its angles and design, so from above it presents on the wrist with a cushion shape, while from the side it offers a plateaued profile that sits comfortably on the wrist with just the right amount of presence.

 

Because it belongs to our Q Timex family, you’ll find the same perfect touches as always — our “Q” logo on the dial, a reliable and accurate quartz movement inside, and our easy coin-slot battery hatch on the case back to save you from service trips to the nearest jeweler, if and when you need a battery change.

 

Continuing with the watch’s retro stylings, its dial is brushed with a sunray texture and finished in a cool champagne color. The dial markings are wonderfully dynamic and dimensional, with their own polished facets that catch the light and interact with the dial’s surface finishing and the light refractions of the domed crystal.

 

The Q Timex Marmont comes with an elegant black leather strap, debossed in a retro alligator pattern, plus a buckle to match its case with a period-correct widened strap keeper. As an homage to one of our iconic originals, this watch does more than sit on your wrist or rest in a box — it gathers light and glows with it, shining through the years to reflect its wearer as much as a watch ever could.

MADE FOR THE FUTURE: Introducing the Q Timex Reissue LCA

The year is 1987. It’s the end of the summer, the last real heat wave before autumn sweeps in, and the sky is so blue you can’t believe it. You’ve just arrived at the department store in search of a new watch; yours was damaged when you fell into a swimming pool. In the display case, proudly presented among offerings from many other watchmakers, is a collection of new watches from Timex. At the center is one unlike all the others. It catches your eye. You can’t look away. 

You gesture to the clerk behind the counter, and the display case is opened from the back with a little brass key, the watch passing upward and over the glass to you. Staring into the dial — a screen, really, an LCD elegantly laid out with hands sweeping black against the cool gray beneath — you understand that this is more than just another wristwatch. You reach for your wallet.

What can this watch do? What can you do, now that the watch is yours? Time, as always, will tell.


Quartz timekeeping was really here to stay by the year 1987 — that’s when Timex launched its first analog-digital hybrid watch, the one that inspired our Q Timex LCA Reissue. That original watch was avant-garde for its day, combining futuristic designs and cutting-edge technology to tell analog time in the most precise, accurate way possible. 

But the astonishing accuracy of quartz is not the point of the Q Timex LCA Reissue, or its 1987 predecessor. The point of this watch is the combination of technologies — digital accuracy and multiple futuristic features packed into something that could almost pass as old-fashioned. The point is to have your cake and eat it, too. 

It’s this embrace of modern technology that cleanly slots the Q Timex LCA Reissue alongside other Q Timex watches. The original Q Timex range was born of a great pivot, when the quartz crisis of the 1970s threatened to overwhelm traditional mechanical watchmakers with more accuracy, more versatile design and more value. 

But in a spirit that has echoed forward from the 1970s to 2020, Timex didn’t just flip a switch and keep making the same old watches, now with batteries instead of mainsprings. Instead, the company did what it’s always done: it acknowledged that new wave of technology, and asked itself how it could make the most of such a compelling new frontier in watchmaking. To embrace and harness everything about the new tech — designing iconic new watches with quartz timekeeping specifically in mind, instead of just producing more of the same — was the key to Q Timex. That 1987 watch was emblematic of this innovative ethos, and it still is more than three decades later.

With the original 1987 watch from the archives to serve as a reference, Timex made several subtle updates: the display is clearer and sturdier than before. The case and bracelet are now both made entirely from stainless steel, with improved water resistance and durability. The dimensions are approximately the same, because good wristwatch design has always been good wristwatch design. And the push-buttons, pre-INDIGLO® lighting system and other retro bits that make it fun are all still here — this modern reissue couldn’t live without them.

Timex continues to look ahead in this uncertain time, as it has looked ahead from many uncertain times before. And it’s because Timex has always looked ahead that the company is renewing this forward-leaning design today. The Q Timex LCA Reissue is a modern revival of a watch that was really meant for the bright, gleaming future back in 1987 — a watch that was always meant for 2020 and beyond. 

From Paper to Platinum: 70 Years of Charles Shulz’s PEANUTS

They’ve been around since before most of us were born — even before a lot of our parents were born. Since 1950, Charles Schulz’s beloved cartoon characters have graced the funny pages of newspapers across the nation, filling up books’ worth of collector volumes along the way and spawning a beloved TV series. And for decades, the Peanuts gang has joined up with Timex for special-edition watches leading up to 2020, with this newest release to mark the platinum anniversary of the franchise. 

From paper to platinum, we’re celebrating 70 years of our favorite Peanuts gang with special editions of some of our most iconic modern watches — the Q Timex 1979 Reissue and the Marlin Automatic.

 

 

First released in 1979, our original diver-inspired Q Timex gave a new generation a modern Timex watch with quartz technology. This aesthetic update honors both our watchmaking history and this special anniversary, complete with a unique Peanuts 70th anniversary commemorative case back and all the features of our original Q Timex — a rotating bezel, woven stainless-steel bracelet, functional battery hatch and domed acrylic crystal.

And of course, we brought together the iconic image of Typing Snoopy with our Marlin® Automatic. Ticking inside is a tried and true 21 jewel automatic movement, creating a contemporary timepiece that honors both our watchmaking history and this special anniversary. Powered by your motion, the movement has a 40-hour power reserve and can also be wound with the crown. True to our original Marlin®, the stainless-steel case and silver-tone dial are complemented by a classic natural-leather strap and iconic domed acrylic crystal. This watch is completed with a unique exhibition Peanuts 70th anniversary commemorative case back.

SHOP THE COLLECTION HERE

IN THE FIELD: This Timex Expedition Watch Spent a Full Year Underwater

In June of 2019, our customer Greg was performing some maintenance on a rainwater cistern situated underground near his home. The tank, which holds some 1,700 gallons, is used by Greg and his family to irrigate the lawn and garden.

But this time, Greg put a bit more than he intended into the maintenance job: his Timex Expedition watch. The watch was fastened to his wrist when he opened the tank, and somehow it came off while he was working on the water tank’s pump assembly. The watch fell silently into the dark water below; it wasn’t until later that day Greg realized he’d lost it.

“I wrote it off, you know,” he says now of the incident. “I didn’t think there would be any feasible way to rescue my watch from the bottom of the tank.” 

Because the lost watch had been such a perfect fit for him — Greg is a former schoolteacher and he prized its simplicity, robustness, and ultra-practical INDIGLO® backlight display — he promptly went out and bought another just like it, which he wore constantly through the next year.

But during seasonal maintenance at the beginning of this summer, Greg opened the underground water tank once again. He knew that because of heavy water usage in the spring, the tank would be near-empty. And when he looked into the tank, all that remained was less than a foot of water in the bottom, in which he could just barely make out a familiar shape. On the slim chance it might be his lost Timex, Greg took action. 

“I have a golf ball retriever, one of those telescoping ones, so I had a reach of about twenty feet,” he says of the operation. “So I reached down there, and I was able to flip the object over, exposing the shiny metal case back and confirming that it was indeed the Timex I’d lost.” Then, taking care not to drop the watch once again, Greg lifted it slowly up and out of the tank until he could hold it safely in the June sun.

When we asked if he kept that watch after retrieving it from the tank, Greg cheerfully said, “It’s on my wrist right now!” He then sent us this picture:

After Greg cleaned and dried the old watch off — “the bottom of the tank was clean, you know, but not perfectly clean” — he was pleased to see that his Timex was still keeping perfect time. Apart from needing an adjustment in the date to accommodate 2020 being a leap year, the old watch hadn’t missed a single beat.

To pick up your own rescue-worthy Timex, start here [hyperlink to Expedition page on timex.com] or use the guide below. Then be sure to share your own Timex story with us!

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In The Field: A River Runs Over It

BLOG POST – SUBMISSION FROM A TIMEX FAN

 

“Eventually, all things merge into one, and a river runs through it. The river was cut by the world’s great flood and runs over rocks from the basement of time.”
– Norman Maclean’s A River Runs Through It

 

 

Our Timex customer service team received an email from a man named Darrell, and his message contained exactly the kind of story we love to hear about.

“My friend and I were trout fishing the Caney Fork River in Tennessee today. I looked down, and in about 2 feet of water laid this watch. I picked it up and couldn’t believe it was still ticking — and right on time!

 

I was impressed, and just wanted you all to know that your watches do ‘take a licking and keep on ticking!’ I was going to clean it up, but decided I like the story too much yet.”

We like it too! We’ll be in touch with Darrell to expand on his story — watch out here on the Timex Blog as we compile more In the Field stories and interviews.

 

WOMEN’S HISTORY MONTH, NEW SEASONAL WATCHES & MORE

Each spring and fall at Timex we introduce new watches, unveiling entirely new collections as well as creating expansions and continuations of past releases.

For the spring of 2020 we’re adding a new element to the season: recognizing and honoring the women of Timex, and women everywhere, during International Women’s History Month.

Image from Insiders UK

Timex has always supported and empowered women through the company’s history, and we’re proud to highlight some of the amazing women who make our success possible.

 

CHRISTINE LOVELLO, PRODUCTION
“Since I joined Timex in 2007, I’ve grown, I’ve gained experience, I’ve learned so much. I’ve gotten to interact with different cultures all over the world. I have had so many opportunities that I couldn’t have had without this position.

 

 

 

 

 

 

GLENIS WONG, DESIGN
“We should all be feminists, fighting for every kind of equality. My advice to all the young women out there is to sit in when it’s tough, and try and accomplish as much as you can.”

 

 

 

ERIN COSTANTINI, HUMAN RESOURCES
“I’ve learned in the last 15 years of my HR career to push through obstacles, and to push back professionally and respectfully without backing down. To me, We Don’t Stop means choosing the path that isn’t always easiest or straightest and figuring out how to do the right thing by an employee, a friend or my family.”

 

 


ANNIE SANTO, MARKETING

“ I have had the fortunate opportunity to travel the world and help build a global business. The colleagues I interact with everyday have also shaped who I am.  It is true that women have had many obstacles throughout history, but it is the determination of strong women and the support for each other that will allow us to push through and not stop.”

 

To see more of the Timex Spring/Summer 2020 collection for women, view the entire range of new releases here.

 

 

 

 

 

In The Field: This Globetrotting Soldier Wore His Timex All Over the World

Military servicemen and women have long worn Timex watches for their reliability and simple, straightforward designs, and you can buy a whole range of military-influenced watches today that measure up to the task. Erich Gryszczuk bought himself a Timex field watch more than a decade ago, wearing it through the blazing deserts of Afghanistan and into the brutal cold of the Arctic Circle while serving in the US Military.

The watch kept on ticking through intensive training exercises, field maneuvers, wildly-varying extreme weather conditions and day-to-day regular use without missing one beat.

“I bought one of your Military watches at the US PX in Afghanistan in 2008 and it is still working today. I haven’t even changed the battery. I wore it all through Afghanistan and have worn it as far north as Resolute Bay (Nunavut).

Tough watch, thanks for a great product!”

For reference, when Erich says “as far north as Resolute Bay,” that’s pretty far north, and it’s an extremely cold place. Nunavut is roughly on the border between where tundra climate patterns transition into polar, on the same latitude as northern Greenland.

To get your hands on a watch as capable as the one Erich’s worn all over the world, head to our Military Collection. Whether you’re after something digital, all-metal or with a cloth strap and resin case, we have you covered — the travel plans, though, are all up to you.

In The Press: A Hodinkee Writer Revisits His First Watch

This nostalgic editorial looks back at an event that many of us probably remember as well — a kid’s first watch. In the case of James Stacey, a senior writer for Hodinkee, it was our Timex Ironman (a model from the beginning of the INDIGLO® era) that first sparked his love for the world of watches and led him to a career in the industry.

Read an excerpt below or get the full story here, and view a fun TV advertisement from the era detailing the launch of INDIGLO® technology.

“If you can, think back to 1994. Given the path that my life has taken, it was an important year in the life of a young boy obsessed with a great many things, including the underwater world, cameras, Playmobile, LEGO, and just about anything that glowed in the dark. 1994 was also the year I asked for my first watch.

Early in the year, I was confronted with a dilemma of great magnitude – how to spend the birthday money I received from my grandmother. For a soon-to-be eight-year-old, there is no power more nectarine in its sweetness than one’s birthday cash. Mine came in two parts. I wanted to see the 1994, large-dog comedy sequel Beethoven’s 2nd, and I wanted a Timex Ironman with the then still-new-to-the-market tech called Indiglo.

So, sometime in March of 1994, my parents and I stopped by The Bay (a Canadian department store) en route to the movie theater. Armed with a king’s ransom of gift money from my Grandma (no more than $50, which made me a one-percenter in the world of Canadian 8-year-olds), I bought my first watch. It was, and remains, a black-on-grey example of a very early Indiglo-equipped Timex Ironman Triathlon, fitted to a black resin strap. While Timex undoubtedly designed it for athletes in training, I could not so much as hope to conceal how happy I was with this little watch, and its cutting-edge electroluminescent backlight. I recall watching a VHS copy of Beethoven’s 2nd sometime later, and being surprised by just how much of the film I had missed as I endlessly engaged that smooth blue-green backlight in the dark theatre.”

 

ALL IMAGES AND QUOTED TEXT FROM HODINKEE