From the Pocket to the Wrist

Prior to World War I, a watch nearly always referred to a pocket watch. The wristwatch was invented at the beginning of the twentieth century, but its market had been confined to military use. During the 1899-1902 Boer War in Africa, battle commanders used it to synchronize the movements of army units.

The other wristwatch consumer was the fashionable women to whom French and Swiss designers introduced the timepiece as a stylish piece of jewelry. This created the perception that pocket watches were for men and wristwatches were for women.

This all changed during the Great War when the Ingersoll company transformed its ladies Radiolite Midget watch into a men’s military wristwatch by moving the crown to three o’clock, soldering on lugs and inserting a canvas strap. By the end of the war, many soldiers had become accustomed to the convenience of the wristwatch and it quickly replaced the pocket watch as their preferred timepiece.

Fast forward to 2017 when Timex would update the classic Midget watch style for an exclusive launch in Japan. Following its success, Timex brought the watch to the U.S. in August of 2018. Replicating the look of the original but with a modern interpretation, the new watch, called the Welton, maintained the pocket watch shape but added a leather cuff on the strap made to be removable made from S.B. Foot Leather.

Two models of the Welton were launched. Both feature a 38mm case, quartz analog movement, leather slip-thru strap and INDIGLO® light-up watch dial. One has a stainless steel case with antique bronze finish and a cream dial while the other has a tumbled finish and black dial. Both are water resistant up to 30 meters.

 

 

 

The Gang’s All Here

Just in time for airings of the Charlie Brown holiday specials, Todd Snyder drops a vintage-inspired collaboration with Timex® watches featuring the Peanuts gang. Highly collectible and extremely giftable, this extremely limited edition capsule brings nostalgic favorites to life on signature watches from Timex. It’s the season’s ultimate holiday gathering and the must-have outfit-maker.

The collection was sparked when Snyder, digging through his vast personal archives amassed over the past few decades, found a couple of original 1970s tees with Peanuts graphics.

“I’ve been a huge Peanuts fan since I was a kid. It was my favorite cartoon going back to the days when I used to read it in the paper, and I loved the holiday specials,” says Todd Snyder. “Nothing’s cooler than Snoopy and the gang, and this is a moment when we all could use some levity and happy memories. As soon as I came across those vintage designs, I knew I wanted to do a modern version.”

Timex x Peanuts Created Exclusively for Todd Snyder includes a capsule of covetable Peanuts-adorned Timex watches, part of an ongoing and bestselling series. A brand Snyder admits he is “obsessed with,” Timex offers the savvy modern gent essential, impeccably crafted timepieces at an exceptional value. Universally appealing, the new Timex x Peanuts Created Exclusively for Todd Snyder watches are a perfect present for men, women, and kids and a must-have for watch enthusiasts and collectors of classic Americana.

There are four styles of Timex watches included in the collection, featuring classic Peanuts characters including Charlie Brown, Snoopy and Linus. Each piece features a 34mm stainless steel case, leather strap, peanuts dial and is water resistant to 30 meters.

The full Todd Snyder x Peanuts collection launches November 8, 2018 and will be available exclusively online at toddsnyder.com.

Down with Chinatown

Timex has worked with some pretty interesting collaborators over the years, but none quite like Michael Cherman. The founder of Chinatown Market, a go-to brand for the streetwear and skatewear scene, has made a big impact on how brands are perceived by doing things most designers would never try. A rebel with a cause, he recently partnered with Timex to launch the Timex X Chinatown Market “SMILEY” watch that will make its debut at the 2018 ComplexCon event in Long Beach.

Prior to the event, Timex spoke to Cherman to learn more about how a nice boy from Brooklyn grew up to be a major disrupter in fashion.

“My goal with Chinatown Market is to shake up the industry,” he says. “I’m not in it just to make money but to give consumers what they want.”

He began his creative process at the age of 15, selling custom print t-shirts to fellow students at his high school. This landed him the moniker “Mikey Merchandise” and almost got him suspended. The experience taught him that he could make money designing t-shirts and that bucking the status quo was a quick way to get attention.

“I prefer to be in uncomfortable places, to break some rules,” he says. “That experience of almost being suspended showed me the impact a simple t-shirt could have.”

After only one year at the Parsons School of Design Cherman dropped out since he had already self-taught himself the skills that made up the curriculum.

“Too many designers believe there is a barrier to their ideas,” he says.

Unfortunately, he would learn there are also barriers to building a brand.  Instead of treading the same path, he moved to Los Angeles and began Chinatown Market.

“Look, I’m not here to be the coolest dude and fit in with someone else’s idea of what streetwear is,” he says. “I’m going to do what I enjoy, work with brands I like and continue to push the boundaries of what a brand is.”

Named for the unique vibe one finds on Canal Street in New York City, the brand quickly became a success after he sold out his original collection again from the trunk of his car to an eager crowd at ComplexCon.

“Chinatown Market operates in what I call Fast Streetwear, he says. “I’m trying to change the trajectory of what streetwear and fashion are doing. I like to think we’re ushering the next evolution of streetwear and consumer trends.”

Having worked with other major brands, Cherman was approached by Timex to see if he would be interested in collaborating on a watch. While Timex was looking for a savvy streetwear designer, Cherman was eager to shed his rebel skin, even if just for one project, and work with a brand long on heritage.

“When the discussions with Timex began, I was excited,” he says. “The Smiley face is something I love to work with and the idea of making a proper watch with that as the dial is a great idea. This project gave me the chance to step aside from the traditional bootleg stuff we do and work with a classic brand like Timex to produce a watch that is more inclusive then what we normally do.”

Using the MK1™ style as a base, the Timex x Chinatown Market watch features a black resin case, yellow dial, custom case back and packaging and, of course, the standout yellow “Smiley” dial.

“To me, it’s a smart coming together of the heritage of Timex with the streetwear of Chinatown Market,” he says. “I like the idea of a small brand partnering with a big brand. Today, you don’t have to be a major name to get attention. With social media and creativity, you can get in front of people and companies that before would never have known you existed. The idea is very much DIY, that you really can do it yourself.”

No longer the outsider looking in, Cherman will return to ComplexCon, but this time with a real booth and Timex by his side.

“When I first started Chinatown Market I went to Complex Con and sold t-shirts out of the trunk of my car,” he says. “Now I’m going back with a proper set-up with a brand like Timex so in a way it’s come full circle.”

Timex Tips Off College Hoops

With the World Series over and the Super Bowl a few months away, sports fans can focus on the exciting season of NCAA Men’s Basketball. Timex is proud to offer dedicated fans of college hoops teams with our  Tribute® Collection. Great for game day, or every day, the collegiate Tribute watches come in a variety of styles for men, women and youth featuring the colors and logos of your favorite teams.

Every school is playing for a spot in the coveted Final Four, and here are a few that could be making headlines come March.

Villanova: While the defending National Champions may be re-building (four key players from last year left for the NBA) Villanova has topped 30 wins in each of their last four seasons. They have also won two of the last three NCAA titles so don’t expect much of a slide.

 

Kansas: Several highly-touted freshmen gave the Jayhawks the sixth-ranked recruiting class last year. The haul was good enough to have Kansas ranked #1 in the AP and USA Today pre-season polls. How quickly the new faces mature will determine how far Kansas goes.

 

Kentucky: No matter the decade, the coach or the players, Kentucky always finds a way to win. Never at a loss for talent, the Wildcats enter the season ranked #2 and an early season showdown with Duke will be a good test for Kentucky.

 

North Carolina: Pundits aren’t quite sold on the Tar Heels, placing them at #8 in the pre-season polls. But an easy early schedule should give North Carolina confidence-building wins that could propel them to an ACC title and beyond.

 

Be ready for the 2018/2019 NCAA men’s basketball season with essential fan gear from Timex.

From the Timex Archive

With over 160 years’ experience crafting innovative and quality timepieces, Timex has amassed quite a collection of styles in its archive. From its humble beginnings in the town of Waterbury, Connecticut, Timex started with a group of artisans and craftsmen who created what would ultimately become synonymous with time itself and propel timekeeping from the mantelpiece to the pocket, and on to the wrist.

Rather than let classic and timeless watch styles fade into history, Timex launched the Timex Archive Project in 2016 to celebrate and honor those pioneering craftsmen. Inspired by our heritage, the Timex Archive capsule collection presents a new generation of timeless watches for a new generation of pioneers.

This year in June, at the Pitti Uomo trade show in Florence, Timex introduced two new styles, the F3 Acadia and the IQ+ Move smartwatch. The F3 Acadia project is the ultimate evolution of the iconic Acadia field watch, created by Timex in the 90’s. Based on the F3 system (three feature system: lightweight, highly visible, and tough) the Acadia became the essential standard utility watch for daily duty in the field. In the new collection, cases are updated with colored lenses including purple, amber, blue and grey fume.

The IQ+™ Move smartwatch allows the wearer to track activity and sleep, create fitness goals, set alarms and control the hands of the watch with their phone.

Together with the F3 Acadia project, the Timex Archive Project features three collections:

The Pioneers Collection presents military-inspired models combined with complex straps, some of them subject to exclusive stone washing treatments that replicate the aesthetics of vintage American field garments.

The Offspring Collection is a reinterpretation of the authentic collegiate style. Watches with a simple, classic taste brought alongside with straps that recall the colors, fabrics and design of College Club uniforms and ties from the 50’s and 60’s.

The Metropolis is an experimental collection with urban and contemporary inspiration. Most of the models are characterized by antiqued metal cases together with smoked color lenses, finding inspiration in both vintage style, military sunglasses and in cockpit instrumentation of today’s supersonic jets.

Exclusive to the Archive collections is the original turntable that enables customers to create their own watch with the possibility of mixing eight cases with as many straps with different styles, materials and finishing.

The straps by Timex Archive, are made with exclusive fabrics, express the competent know-how and the profound research that Timex does to offer something unique in the landscape of fashion accessories.

A New Standard

Every man’s wardrobe needs standards. A plain white t-shirt. Black dress shoes. Blue jeans. Simple and plain, these items are just some of the basics modern men can’t go without. The same is true for a watch. Complementing outfits with the right timepiece allows you to express your unique character and style. For the unpretentious man who needs a watch that will cover all the bases without going over the top, Timex introduces the Standard.

Not as basic as the popular Easy Reader®, the new Timex Standard sticks to a classic silhouette and simple dial to produce a stylish timepiece that can be worn almost anywhere. Two versions of the Timex Standard are now available: a 40mm case size 3-hand and a 41mm case size chronograph. Changing the date on the chronograph is easy; simply pull the crown out half-way and adjust accordingly.

Today, as watches become more intricate and complex, it’s nice to know there’s still plenty of room for a basic timepiece that appeals to a sense of understated sophistication. Even in its simplicity, the Timex Standard still has enough features to make this more than just a watch. The case has simple lines broken by a single indentation creating the appearance of a separate top ring. The crown shape has been borrowed from our first wrist watch and features an onion shape, fluting and our unique Timex emblem. The watch features 24-hour time telling, leather straps fitted with quick-release spring bars or a single-layer fabric slip-thru strap. They are water resistant up to 30m and include the INDIGLO® night-light to easily read the dial in low-light conditions.

With its careful attention to detail. The Timex Standard shines as one of our most refined everyday watches. Designed with versatility in mind, this watch brings together classic elements with modern materials and easily interchangeable straps. Where some watches will limit you to a time and place, the Timex Standard is designed to be a go-to watch for any occasion.

Welcome to the Neighborhood

Timex partners with leading UK retailer END. and Japanese streetwear brand Neighborhood to launch a special collaboration limited edition watch. Defining the standards in U.S. horology since 1854, Timex lays claim to a rich heritage of quality watchmaking and continues its innovative spirit with timely updates to classic timepieces.

When Timex launched its Archive project, a signature collection celebrating and honoring the many craftsmen who pioneered countless Timex styles, the idea was to borrow from over 160 years of watchmaking and update styles to produce modern timepieces with a nod to the originals. The Timex x END. x Neighborhood collaboration features an exclusive iteration of the Timex Navi series. Inspired by military style and the great outdoors, this was a perfect choice for END. and Neighborhood to get behind.

Inspired by divers, the tri-branded watch comes with a tumbled stainless steel finish, custom dome windshield, and a tri-branded logo on the reverse lid.

The Neighborhood streetwear brand was founded in 1994 and is heavily influenced by motorcycles. It is considered one of the most influential brands in contemporary streetwear with a cult following in the West due to its limited availability through western retailers.

Since opening its doors in 2005, END. has developed both on the high street and online into one of the most influential, forward-thinking niche menswear retailers, offering a contemporary, unique, and world-leading brand mix.

The collaboration project was timed to celebrate the opening of END’s new store in SoHo, London during the second week of October. The limited-edition watch features a stainless-steel case, black dial, gray fabric, double-layer slip-thru strap, and a rotating bezel.

Bringing together the style codes of three transatlantic icons, the Timex x END. x Neighborhood timepiece combines military-inspired details with a biker state of mind. Born of Neighborhood’s love of classic collectibles, this limited-edition timepiece is built to last. Only 2,150 units will be made and distribution is only available through END.

Construction Time Again

Timex and Carhartt WIP (Work in Progress) continue their successful partnership with the launch of the special edition Camper MK1™ watch complete with premium display case. This follows the 2017 collaboration that saw a functional update to the classic field watch based on Timex’s Acadia model. The new Timex x Carhartt WIP is available October 2nd.

While Carhartt is known for its rugged outdoor clothing, Carhartt WIP has been carefully adapting and modifying Carhartt’s core product characteristics for a different audience of consumers who value refined design and quality while remaining true to Carhartt’s brand origins. Carhartt WIP builds on the Carhartt collection but offers consumers durable apparel with streetwear style including Pembroke cardigans, military backpacks, hooded jackets and trucker hats. And with the Timex x Carhartt WIP watch, the tradition of updating classic gear to reflect an urban lifestyle continues.

The Carhartt WIP brand, launched in 1994, builds a strong relationship with upcoming figures in music and sport to be an iconic and well-respected brand in underground and streetwear scenes. Carhartt WIP stores are located worldwide and have locations in major cities including London, New York and Tokyo.

Carhartt WIP again teams up with Timex to produce a modernized version of the first Camper model from the ‘80s. The collaborative timepiece features a stylish colorway complete with 100% fabric strap, lightweight resin case, custom designed dial with the Carhartt logo at the 3 o’clock marking, quartz movement and water resistant to 30m. A premium tin display case accompanies each watch.

By working with Carhartt WIP, Timex can expand on its rich watchmaking history and heritage by reaching a new target market worldwide. The Timex x Carhartt WIP watch will be sold exclusively in all Carhartt WIP stores, select retailers and on the Carhartt WIP website.

Automatics for the People

During the 1960’s, prior to the revolution of quartz technology, timepieces operated through a mechanical watch movement. Two types of mechanical watches exist: the manual hand-wind and the automatic wind.

Recently Timex launched the critically-acclaimed and commercially-successful hand-wind Marlin and now is following that up with an automatic Marlin. A timely take on the original, the new automatic Marlin maintains the classic look of the hand-wind, but in a 40mm size.

Unlike hand-wind watches that need to be wound each day, an automatic, if worn daily, is automatically wound by the movement of the wearer. This movement will drive the weighed rotor to move, which winds the watch automatically.

The mechanical watch movement is driven by a spring (called a mainspring) which must be wound periodically. The release of the energy held in the mainspring is transmitted through a series of gears to power the balance wheel, a weighted wheel which oscillates back and forth at a constant rate.

Often referred to as being ‘Analog in a Digital World’, automatic watches have a special place among watch enthusiasts who prefer the craftsmanship and artistry when compared to more common quartz watch movement.

Currently, the Marlin automatic is the only automatic watch made by Timex and pairs stainless steel, domed crystal and mechanical movements with the timeless sophistication of a sleek mid-century design. We’ve carefully selected every single detail to create a watch that takes a licking but keeps on ticking.

Crystalized

If diamonds are a girl’s best friend, then crystals are her muse. The Timex and Swarovski® partnership has been delivering whimsical and beautiful crystal adorned Timex® watches and the tradition continues with select pieces from the women’s line.

Recently Timex launched a crystal renaissance with a subtle touch to the Weekender® Fairfield collection. This timepiece produced just the right touch of glamour with an elegant row of Swarovski® crystals on the watch strap.

Crystals continued to integrate with Timex watches when the Miami featured a dazzling circle of Swarovski® crystals around the bezel.

Timex and Swarovski® then upped the ante in terms of crystal watch embellishment and brought out two collections that allowed for creative crystal design.

The Crystal Bloom collection saw the watch dials introduced to crystals as flower patterns blossomed throughout a series of leather and bracelet strap timepieces. By telling a floral story on the petals with carefully sprinkled crystals, Timex created beautiful women’s watches and then expanded the designs to include entire dial fabric styles that offered some glitz but in a subtle manner.

 

In the Fall of 2018, Timex and Swarovski® continued a shared passion for innovation and the Crystal Opulence collection emerged. Bolder yet still elegant, the Opulence line features expertly crafted timepieces with creative displays of shimmering crystals.

Two styles feature dials textured and showered with Swarovski® crystals. One has a smart corral of crystals on the perimeter of the dial to create a sophisticated look that is available with a gold-tone case or black case. And the other is pure opulence with either a blue or black dial layered with a glittering fabric of crystals for a penultimate statement piece.

Express your elegance with select timepieces from the Timex Crystal Collection.