AMERICAN DOCUMENTS: TIMEX & AMERICAN WATCHMAKING

American Documents case back view of watch
Timex American Documents: American Watchmaking

American watchmaking isn’t a new concept.

In 1854, as the Waterbury Clock Company, we took clocks from the mantels of the 1% and brought them to the world. Our roots in Waterbury, Connecticut—the Brass City—allowed us to evolve clockmaking, switching from wooden gears to gears made of brass. This, along with our modernized factories, allowed us to create longer lasting, more affordable timepieces.

We didn’t stop there though. We’ve always been forward-thinking innovators. In 1901, produced the famous Dollar Pocket Watch that was so popular, writer Mark Twin bought two. Not too long after, we moved the pocket watch to the wrist. Originally issued as standard military equipment, wristwatches became the new civilian timepiece of choice after World War I came to an end.

Throughout the years, we introduced character watches and the nearly-indestructible V-Conic movement. With the belief that “good enough” wasn’t good enough, our watchmakers continued to think outside of the box and we continued to evolve.

In the mid-century, we introduced the world to the Timex name and what would become our modern brand with the watch that “takes a licking and keeps on ticking.” Every week, America tuned in as John Cameron Swayze put our watches to the test on live television. The slogan and our watches cemented Timex as a cultural icon.

The industry continued to evolve and change, shifting towards quartz watch movement for a longer lasting, more accurate timepiece that was more affordable to produce. This transition to quartz movement brought production to Asia.

And now, after decades, we brought watchmaking back home. Inspired by our people, culture and landscape, we set out to discover what it means to make a modern watch in America. Our watchmakers dusted off old tools and created new techniques to craft small batches of American-made watches at our headquarters in Connecticut—only seven miles away from our original factory.

Just like our very first mantle clocks created 165 years ago, our American Documents™ collection layers American ingenuity and craftsmanship with European precision to create truly amazing timepieces.

The collection currently features four striking American-made watches, drop forged in US-sourced stainless steel and hand finished to a brushed satin with a highly polished top ring. Impact-resistant Gorilla® Glass 3 protects the sub-second dial and gold-plated Swiss movement. The rich leather straps are made with American hides by American craftsmen. And right down to the details, the “Aged Waterbury Brass” case back coin and crown insert honor our original stamped brass clocks and our roots in Waterbury, Connecticut—the Brass City.

Creating an American-made Timex wasn’t easy.  We invested nearly three years to find and qualify America’s best craftsmen, capable of creating the precision parts worthy of a Timex. We had to invent new processes for making hands and convince auto parts manufacturers they were capable of making something as beautiful as a watch case.

We’re excited to bring watchmaking back to the US, and even more excited for you to join us on this journey.

Click here to learn more about American Documents

NHL® Tribute Collection: Midseason

With the NHL 2018-19 season in the midst of its exciting stretch run, it’s time to look closer at the division races and see which storylines will lead to playoff berths. Many teams are still in the hunt for a playoff spot and here are division races to keep an eye on.

Tampa Bay Lightning Gamer Watch from Timex Tribute Collection

Atlantic Division

Last year’s two top finishers, the Tampa Bay Lightning and Boston Bruins, again lead the way but two of Canada’s storied franchises, the Toronto Maple Leafs and Montreal Canadiens, also have an eye on the postseason. While Tampa Bay holds a commanding lead, time will tell if they have the stamina to fight off the contenders all the way to June.

New York Islanders Old School Watch from Timex Tribute Collection

Metropolitan

This division is truly up for grabs as just a handful of points separate the top five teams. The razor-thin margin among the defending champion Washington Capitals, Carolina Hurricanes, Columbus Blue Jackets, New York Islanders and Pittsburgh Penguins ensure that this division race will go down to the wire.

Nashville Predators Price watch from the Timex Tribute Collection

Central

Currently, the Winnipeg Jets and Nashville Predators top the division but don’t count out the St. Louis Blues just yet. The Dallas Stars and Minnesota Wild have some ground to makeup but this is the time of year when streaks start and either one could disrupt the current balance of power.

Calgary Flames Acclaim watch from the Timex Tribute Collection

Pacific

The Calgary Flames and San Jose Sharks have staged a classic race for first place down the stretch, trading places on several days. However, last year’s Stanley Cup® finalist the Vegas Golden Knights and the upstart Arizona Coyotes are lurking in the shadows and would be strong challengers in the postseason.

Show your support for your favorite NHL team right on your wrist. Timex helps NHL fans honor their team with the Timex Tribute® Collection. Complement your jersey (or your ‘sweater,’ depending on where you’re reading this) with a Timex Tribute watch. Even when you don the full uniform, you can still subtly show your support. Check out the complete NHL® Tribute Collection.

NHL, the NHL Shield and the word mark and image of the Stanley Cup are registered trademarks of the National Hockey League. NHL and NHL team marks are the property of the NHL and its teams. © NHL 2019. All Rights Reserved.

A New Generation of Supernova

We introduced the INDIGLO® technology in 1992 with our TIMEX IRONMAN® line and due to its popularity, expanded its use to nearly 70% of the Timex collection. With a simple press on the crown, users could see the entire watch dial light up in a high-visibility green-blue light.

In 2017 the same technology was added to the Fairfield collection producing a hit with the Fairfield Chrono Supernova™ watch. Unlike other models where the dial lights up entirely, the Supernova™ technology features a dial treatment with perforated metal with small holes that emit light in a starry field, hence the Supernova™ name.

mk1 chrono supernova

Now, with our new MK1™ Chronograph Supernova, we provide a new way to experience our INDIGLO technology. The next generation of INDIGLO® technology will now be featured on the military-inspired MK1 model. The watch features a date window, stainless steel case, acrylic crystal dial, easy-to-read Arabic numerals, genuine leather straps and is water resistant to 30 meters.

The watches come in a variety of colorways including a brown leather strap with gray case and black dial, black leather strap with black case and black dial and striped fabric strap with black case and dial.

mk1 chrono supernova

A popular watch for outdoor use while still looking great in casual settings, the MK1 is a natural fit for the Supernova technology. Instead of metal, the new Supernova technology features a thin layer of perforated pad printed phosphorus material that is placed over the dial and allows light to pass through, creating a new and unique way to illuminate the dial.

Shop the new MK1™ Chrono Supernova™ today.

The New Variety Collection from Timex

Fun, fresh and feminine, the new Variety Collection from Timex gives young women a unique fashion watch that is made to match her outfits and moods. Revolutionary 1960s design influenced this beautiful, mod-inspired style that features clean and geometric silhouettes. The Variety Collection offers interchangeable top rings and slip-thru straps with multiple options to customize your watch wardrobe.

Timex Variety Collection

Customization is a key trend that is important to express personal style. Having a women’s watch that can match different outfits and moods by easily changing the strap or top ring is a great way to go from one occasion to another with a simple change on the wrist.

Timex is launching this collection with three plating color options; silver-tone, rose-gold tone, and gold-tone. The silver-tone set features a silver-tone base and metal frame on a black leather strap with a blue interchangeable strap and black and white resin frames. The rose-gold set includes a rose-gold tone base and metal frame on a white leather strap with an interchangeable black leather strap and nude and white resin frames. The gold-tone set comes with a yellow-gold tone base and metal frame on a tan leather strap with an interchangeable black leather strap and black and petrol resin frames.

timex variety collection

Each Variety set can be mixed and matched to create six different looks by simply changing the strap and top rings. Changing the accessories is fast and easy so you can quickly switch up your look for that next important moment. Top ring accessories can be purchased individually and include navy, red, teal and tortoise shades so you can have fun when switching up styles.

Watches have always been a great way to reflect your personality, and the Variety boxed sets are the perfect example of this, allowing women to show the many sides of her character. Feminine, playful and with a hint of 60s retro design, these boxed sets allow for fun creativity when it comes to watch accessorizing.

Great for a watch gift or a must-have addition to your wardrobe, the Timex Variety Collection offers practically endless options.

Play. Switch. Repeat.

Shop the Timex Variety Collection.

Pioneering Style

The Timex Archive project represents over 165 years of watchmaking innovation and expertise. This signature collection celebrates and honors the pioneering craftsmen who established Timex as a global leader in watchmaking. Inspired by our heritage, the Timex Archive capsule collection presents a new generation of timeless watches for a new generation of pioneers.

One of the more popular sets in the Timex Archive is the Pioneers collection. Influenced by military-inspired design and the great outdoors, this collection offers rugged and durable watches that combine quality craftsmanship and modern style for fashion-forward consumers who appreciate the attention to details. Great for camping and hiking, or simply a casual timepiece for everyday wear, the Pioneers collection is where you’ll find your new favorite watch.

Several of the watches in the Pioneers collection are based on the MK1 model, the Mil-Spec W-4637B that was manufactured for a brief period in 1982 and issued to U.S. Marines. One of the most popular is the MK1 40mm watch. A re-issue of the original MK1 36mm, this watch is lightweight and durable and presents a civilian version of the military issued timepiece. Featuring a 40mm aluminum case, fabric strap, quartz movement, date feature and INDIGLO® night-light, the MK1 40mm is a great companion for any adventurer.

timex archive mk1 40 mm

For a more refined look, the Allied Chronograph 42mm watch is a fine choice. Featuring a 42mm brass case, this timepiece makes a clean statement with its silver-tone stainless-steel bracelet that offers a stylish contrast to its black dial. The Allied Chronograph also has quartz movement, date feature and is water-resistant to 100 meters. This watch is also available with a fabric strap.

timex allied chronograph 42mm

For the pioneer who fancies maritime adventures, the Navi Ocean 38mm watch offers classic style and a reversible strap. Featuring a polished 38mm stainless steel case, the Navi Ocean is slightly smaller than other Pioneer styles but more in-line with fashion trends. The Navi Ocean has a quartz movement and is water resistant to 100 meters. The real appeal comes with the fabric reversible strap that offers either an indigo blue or blue and brown color compliments the blue watch dial.

timex navi ocean 38mm

The Marlin Blackout

Timex is excited to announce that the Marlin Blackout, previously only available on Toddsnyder.com, can now be found on Timex.com. The Marlin Blackout is a follow up to Timex’s classic mid-century style of the same name, and pays homage to the pleasure of a hand-wound mechanism with timeless good looks.

Commenting on the Marlin Blackout, designer Todd Snyder said, “I’ve been wanting to do something more elegant, something you’d style with a suit, and by customizing the Marlin with a blackout palette we’ve given it a sophisticated modern feel”.

marlin blackout

The Marlin Blackout pairs the purity, precision and pleasure of a hand-wound mechanical movement with the timeless sophistication of a sleek design, made even more stylish with a rich black sunray dial and elegant lizard grain pattern strap. It’s the perfect accent for a sharp suit or wedding tux, and an ideal gift for watch lovers and arbiters of good taste.

marlin blackout

The original Marlin launched in 2017 and continued to sell-out through 2018 with the inclusion of a widely popular Marlin automatic version. The Blackout edition is offered in even rarer quantities, making it a must for watch enthusiasts and history buffs alike.

marlin blackout

Easy Reader in Easy Color

The Easy Reader® watch has been a best-seller for Timex since it first launched in 1977. Since then, many styles of watches have come and gone but the Easy Reader continues to persevere due to one factor: its simplicity. Devoid of frills and fancy add-ons, the Easy Reader is just that, an easy-to-read watch that does nothing more than what’s it’s supposed to do: tell the time.

Easy Reader Colorway

Timex updated the Easy Reader without losing sight of its simplistic appeal. This Spring, the Easy Reader will add a pop of color to the collection that is light in tone and offers a contemporary interpretation for women seeking a more stylish timepiece.

The Easy Reader Color Pop collection is for the consumer who appreciates an easy-to-read dial, but wants a touch of style to complement their wardrobe. The pastel color palette is perfect for Spring, and the premium crown and dial elevates the collection just enough without steering too far from its simple design aesthetic.

Several of the new colors that will pop include a silver-tone case with multi-color dial and white leather strap, rose gold-tone case with white dial and gray leather strap and a rose gold-tone case with white dial and blush leather strap. The new styles will be available in either a 38mm or 30mm case.

easy reader colorway

The Color Pop timepieces will also feature INDIGLO® backlight and are water resistant to 30 meters.

Choosing soft hues and accenting the right areas maintains the legacy of the Easy Reader Collection. If anything, the new colors will give consumers a reason to buy another Easy Reader.

A fresh, feminine approach to a classic watch, the Easy Reader Color Pop collection proves what’s old can be new again

Solar Powered Watches

When Timex was looking for a collection to introduce solar-powered technology, the Expedition was an obvious choice. Masculine, rugged and durable, the Expedition collection features outdoor-inspired watches that are ideal for solar power.

This technology is now featured in two Expedition models: The Expedition Solar Gallatin and the Expedition Solar Ranger. The solar movement functionality creates an environmentally-friendly and maintenance free timepiece that can be charged through indoor fluorescent light or outdoor sunlight. Once fully charged, the battery life can reach two months. If worn daily, there is very little chance the watch will stop.

Expedition Solar Gallatin

The Gallatin and Ranger watches maintain the rugged appeal of previous Expedition models and includes features users have come to expect from Timex. The Gallatin is available in both a fabric double layer slip-thru strap and genuine leather strap, featuring rich blue, green, brown and black colorways. Features include the solar-powered movement, Quickdate® Easy-to-set-date, a 45mm case and 22mm lug, and is water resistant to 50 meters.

Expedition Solar Ranger

The Ranger is available in rich tan, brown and black genuine leather straps with silver-tone cases and black, blue and green dial colors. Features include Quickdate® Easy-to-set-date window, a 43mm case and 20mm lug, and is water resistant to 50 meters. The Ranger is offered in several styles including a silver-tone case with a blue dial, silver-tone case with a black dial and silver-tone case with a green dial. The leather straps are available in tan, black and brown.

Shop the Expedition Solar Collection.

Style and Convenience

When it comes to style, people make a difficult decision between something that looks good or something that feels comfortable. This can be a frustrating process, even more so when price becomes a factor in the buying decision. At Timex, we’ve always taken great pride in making affordable watches that still elicit a fashion-forward flair.

Our new fashion stretch bangle collection continues this tradition by pairing the look of a stylish timepiece with the convenience of an expansion band, creating a watch that is easy to wear and still catches the eye.

The fashion stretch bangle collection comes in a stylish assortment of crisscross and bangle bracelets featuring the expansion band functionality. Plating colors include rose gold-tone, two-tone, gold-tone, silver-tone, black and blush to provide the perfect accessory for any look.

timex fashion stretch bangle watch

Each watch in the collection features a bangle bracelet, stainless steel expansion band, water resistant to 30m, a 25mm case and 12mm lug.

The fashion stretch bangle collection provides a modern interpretation of our best-selling expansion bands. Now, consumers don’t have to choose style over comfort. This collection provides women a dressy, fashion-forward watch while still offering the ease of an expansion band.

timex fashion stretch bangle watch

New for Spring 2019, the collection will welcome two new editions:

  • Gold-tone case, silver-tone dial and a navy-blue bangle with expansion band
  • Silver-tone case, silver-tone dial and white bangle with expansion band

Shop the fashion stretch bangle collection.

Why the Easy Reader Endures

When it comes to watches, they don’t come much simpler than our Easy Reader®. For over 40 years, this basic watch has become synonymous with Timex and continues to be a best-seller.

As the wristwatch shifted from being purely functional to a fashion accessory, dial treatments began to rely on aesthetic values rather than readability. Timex, known for functional and reliable timepieces, went back to the company’s roots to provide a functional, reliable and readable wristwatch.

timex easy reader

Based on dials from the Waterbury Clock Company, Timex produced watches that could be easily read with a glance. The use of large, full Arabic numerals and bold hands, both in high contrast to the dial color provided consumers with a wristwatch that could be read from across a room.

Prior to 1977, the men’s size watches using dial treatments were marketed under the collection name Mercury. The smaller women’s size was sold as the Petite collection. In 1977, Timex applied to trademark the name Easy Reader® and began a national advertising campaign which included both print and television advertisements. The campaign touted Easy Reader as “The NEW watch with the BIG numbers”.

timex easy reader

Originally offered using white dials with black printed numerals and hands, the wrist watches resembled a traditional school clock. To broaden the collection to a full assortment, bold dial colors replaced the traditional white dial and darker colors, such as black and deep blue, utilized high contrast white printed numerals and hands to ensure readability even with a more fashionable look. Easy Reader quickly became the workhorse collection for Timex.

Since its introduction, the Easy Reader watch has seen many evolutions from basic black and white to bold colors, from simple leather straps to the iconic expansion band attachment. It has seen the addition of the INDIGLO® night-light feature, expanding its readability to absolutely any condition with a press of the crown.