An Industry Pioneer Returns to the Trail with Expedition North

Carried on the strapping back of our Timex Expedition collection, the new Expedition North has finally reached its peak. The line features nine reimagined timepieces, and its ascension from the original 1980s release date reveals an even deeper commitment to sustainable manufacturing; connection with the great outdoors; and harmony between the practicality and idyllicism of the Timex brand itself.

Good news for courageous explorers and weekend warriors alike, these outdoor wristwatches are designed to withstand the elements—without sacrificing style. They possess the same outstanding value, rugged appeal, and sure-fire functionality for which Expedition is known, but with an array of enhancements that go above and beyond the treeline. That’s all thanks to the use of modern design aesthetics and premium, eco-friendly materials—the kind of watchmaking ingenuity that future generations can both depend upon and pridefully stand behind.

Of note, our hand-wound movement, which omits the need for batteries, and our solar powered movement, which boasts a four-month power reserve, cut down on hazardous waste. Our sustainable straps, made entirely from post-consumer plastics and Ecco™ DriTan™ leather (apart from the buckle), preserve the earth’s natural resources. And finally, the packaging we use to protect each timepiece en route to your wrist is 100% recyclable. Featuring stainless-steel cases, anti-reflective sapphire crystals, and—true of the Tide – Temp – Compass—bidirectional center hands that navigate the landscape for you, this collection has the power to guide its intrepid traveler from street to summit, reducing the environmental footprint in its wake.

Of course, Expedition North wouldn’t be the renaissance that it is had we not paid homage to the stylistic elements of the Timex line that first forged the path in outdoor watch design. Like its vintage predecessor, Expedition North’s timepieces are ultimately inspired by the military-issue tickers of yesteryear, and it’s this blend of heritage and innovation that really makes them shine. They’re purpose-designed, neatly packaged with all that one might need to get the job done, and then some. Pair its vintage charm with an environmentally conscious manufacturing process, and you’ve got a versatile, utilitarian piece ready to embark on a new frontier.

 

 

 

 

 

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