A New Standard

Every man’s wardrobe needs standards. A plain white t-shirt. Black dress shoes. Blue jeans. Simple and plain, these items are just some of the basics modern men can’t go without. The same is true for a watch. Complementing outfits with the right timepiece allows you to express your unique character and style. For the unpretentious man who needs a watch that will cover all the bases without going over the top, Timex introduces the Standard.

Not as basic as the popular Easy Reader®, the new Timex Standard sticks to a classic silhouette and simple dial to produce a stylish timepiece that can be worn almost anywhere. Two versions of the Timex Standard are now available: a 40mm case size 3-hand and a 41mm case size chronograph. Changing the date on the chronograph is easy; simply pull the crown out half-way and adjust accordingly.

Today, as watches become more intricate and complex, it’s nice to know there’s still plenty of room for a basic timepiece that appeals to a sense of understated sophistication. Even in its simplicity, the Timex Standard still has enough features to make this more than just a watch. The case has simple lines broken by a single indentation creating the appearance of a separate top ring. The crown shape has been borrowed from our first wrist watch and features an onion shape, fluting and our unique Timex emblem. The watch features 24-hour time telling, leather straps fitted with quick-release spring bars or a single-layer fabric slip-thru strap. They are water resistant up to 30m and include the INDIGLO® night-light to easily read the dial in low-light conditions.

With its careful attention to detail. The Timex Standard shines as one of our most refined everyday watches. Designed with versatility in mind, this watch brings together classic elements with modern materials and easily interchangeable straps. Where some watches will limit you to a time and place, the Timex Standard is designed to be a go-to watch for any occasion.

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