The Q Timex Falcon Eye Meets the Color of the Moment

Today, we’re announcing the release of the Q Timex Falcon Eye with a glorious green dial, and it looks as though we’re right on target.

Green is having a moment.

The color’s shift to center stage is a crescendo we’ve long anticipated here at Timex®. For the last few years, blue watch dials have dominated the industry, opening the door for new, contemporary tints to waltz on through. Non-traditional shades of aqua, indigo, and electric blue have radiated from the faces of some of our own best-selling styles—from the women’s Waterbury Legacy Malibu to the Timex GGS1 Automatic, the unique hue of which, according to our Milan-based Creative Director Giorgio Galli, is not just a color, but a juncture: The Blue Hour, “the most beautiful and poetic moment of the day.”

So, what moment does the color green speak to? For us, the answer is multifaceted. On the one hand, green represents an ode to our past. Like the military-inspired functionality features and utilitarian design aesthetics found throughout many Timex wristwatches, the incorporation of rough and rugged viridescence is often a nod to the tickers we once made for the US Army. Take our Navi XL Automatic, for example. A member of our Military collection, this wristwatch is inspired by our very own archives, featuring a green dial and brown leather strap that drives home its vintage design. At just the right shade, an understated green represents a purpose-driven, can-do attitude, and its correlation to tactical gear means that it’s a color—as far as watchmaking goes—that’s likely here to stay.

On the other hand, the color green also looks toward the future. Be it synonymous with the growing environmental movement (looking at you, Expedition North Tide-Temp-Compass) or exciting proof of our 300-year-old industry’s ability to reinvent itself, green is indicative of progress and evolution—a fact made especially clear as wristwatches crop up in trendy shades of mint, jade, and seafoam. As a luxury watchmaker, Timex itself has tested the waters with tasteful tones of forest, olive, and emerald green, the latter of which makes our 1960s Marlin® Automatic, in particular, all the more iconic. Its stainless-steel case and classic domed acrylic crystal are instantly elevated by both an emerald green dial and natural leather strap, giving this watch an aesthetic refresh you didn’t know you needed.

We like to think that our Q Timex series has the same effect. Diver-inspired, this colorful capsule proudly features a little bit of heritage and a little bit novelty—and as you’ll find, it’s no stranger to green’s deep intensity. Rich jewel-tones can be found throughout various iterations of the Q Timex 1979 Reissue. Painted across both the dial and rotating bezel on one style, while offering hints of subtlety on the others, the color makes a statement in any capacity, there’s no doubt about it.

This, of course, brings us back to the latest in a line of timepieces to feature this brilliant pigment: The Q Timex Falcon Eye. Following on the heels of our Q Timex 1979 Reissue, the Falcon Eye pays homage to its predecessor by mirroring some of the most quintessential details that you already know and love. The resulting model is a refined timepiece that retains every ounce of character from the era that inspired it. Of note, a period-correct stainless-steel bracelet, functional battery hatch, and date window align with our function-first approach to watch design. But at the end of the day, it’s the striking, stone-inspired dial that steals the show, flashing its unique Tiger’s Eye pattern in a vivid Malachite-green whenever the light hits—yet another moment to be savored. Get yours before they’re gone.




Timex & The James Brand Join Forces

Timex® and The James Brand have come together for the duo’s first collaboration—an alliance based firmly on an appreciation for design and attention to detail. Cut from the same cloth, the brands share in their dedication to producing distinctive, quality products that not only sit comfortably between modern minimalism and true craftsmanship, but also work when you need them to, no questions asked.

To help bring the launch of The James Brand x Timex Expedition North Titanium Automatic Watch to life, we sat down with Portland, Oregon-based Ryan Coulter, Founder & Chief Creative Officer of The James Brand.

First, Ryan, why Timex?

“One of our main objectives at The James Brand is to elevate traditional tools, like the pocketknife, from the tactical realm and into a space in which they carry some form of emotional currency. Our collaboration with Timex tells an integrated story—one that’s centered around strengthening the connective tissue between the product and the wearer.”

What inspired The James Brand to collaborate on a wristwatch as its latest product?

“We don’t want to be in the watch business [laughs], my business partner was in the watch business for 17 years. But the idea of coordinating our products between the pocket and the wrist in terms of colors, finishes, materials, and brand is a big part of who we are. That’s really ‘us’ at our best, and we were super excited about this opportunity when it came to us.”

Tell us more about that coordination.

“In our world—the world of everyday carry—everybody has all this stuff in their pockets, but when they put it on a table, there isn’t necessarily a strong connection between any of the objects. We thought bringing some cohesivity to these items would be really valuable.”

What do you think followers of both brands will appreciate most about this collaboration?

“Overall, I think people will celebrate the fact that [both Timex and The James Brand] were able to communicate [our] core values and aesthetics across multiple categories. From the Timex Expedition North customer to the large and growing ‘everyday carry’ crowd, people will appreciate that we’ve managed to expand ourselves without sacrificing who we are.”

What do you believe this watch says about its wearer?

“One, that this person really does care about quality—the premium nature of materials—and really pays attention to details, which is what has always made the watch category so amazing. No one does details like watchmakers. You’re working within such fine spaces and limited real estate. But [this watch also reflects] those who, from the city to the trail, are really going to use all of those features. The key was to design something that could span the distance.”

Part of what makes this timepiece so unique for Timex is the 41mm titanium case. What was the thought process behind that manufacturing decision?

“Titanium is considered to be one of the best materials, not because it’s the most expensive, but because it has such beautiful finish characteristics. It’s also high performing. It expresses an aesthetic all its own, yet it’s the lightest, the strongest, and often the right answer to a particular need [in our industry]. You’re going to be able to depend on this to do what you need it to do in various environments—not just from the top of your dresser, but actually in the field and in use. That’s very much ‘us.’ I hope people love and covet the things we make, but also know that when you need us, we will be there for you.”

What are some of the other stylistic or functional features of this watch that encapsulate The James Brand?

“I think the fact that [this watch has] an automatic movement is a really big deal. It’s such a subtlety to people who don’t know watches, but when you flip it over and see the movement in motion, it’s pretty incredible. The 200-meter water-resistant feature is important too, because again, not only is this thing beautiful, but it also performs in some heavy-duty environments.”

Finally, will you wear one, Ryan?

“Absolutely. I can’t wait. This watch [that I’m currently wearing] is very personal to me, but I’m definitely going to swap it out with this one. I want that coordinated kit—that red thread tie-in between a few of my everyday carry objects. Those kinds of details, and that kind of holistic thinking, matters to me. I want my values expressed, on my wrist, and in my pocket.”