Timex x BCRF Partner for Progress

Throughout the modern history of Timex®, we’ve had the honor of collaborating with countless brands that have laid the groundwork for their own respective industries. Coca-Cola®, Pac-Man®, Supreme®, Judith Leiber®, and more—these brands are the ultimate movers and shakers, demonstrating a level of disruption, fortitude, and vanguard that has and continues to inspire us as fellow go-getters.

Now, joining the ranks of some of our proudest partners is the Breast Cancer Research Foundation® (BCRF): the number one leader in critical funding for the world’s most promising breast cancer research. And to kick off the start of Breast Cancer Awareness Month this October, we’re thrilled to announce that Timex will be donating 25% of sales—with a minimum donation of $5,000—from the Timex x BCRF Capsule Collection: a curated assortment of some of our most remarkable timepieces.

Why BCRF, you ask? BCRF is the highest-rated breast cancer organization in the country and the largest private funders of breast cancer research in the world. With the ultimate goal of ending breast cancer once and for all, this unique nonprofit fuels advances in tumor biology, genetics, prevention, treatment, metastasis, and survivorship. The statistics speak for themselves: a woman in the United States is diagnosed with breast cancer every two minutes; approximately 1 in 8 women in the country will develop invasive breast cancer in their lifetime; and for the first time, breast cancer is now the most common cancer diagnosis globally. Though the numbers are staggering, Timex has joined the effort, and with us we carry the belief that no institution can conquer this disease alone. Together, we can—and any purchase from this month’s assortment will help make a meaningful difference in the lives of millions of women worldwide.

So, here it is. The Timex x BCRF Capsule Collection is a round-up of some of our brightest and boldest women’s styles, all of which gleam with vivid proof that you don’t have to sacrifice beauty for strength. Take our Waterbury Legacy Boyfriend, for example: delicately donning a rose gold-tone case and bracelet, blush acrylic inlay, blush dial, and elegant fluted bezel, this brilliant wristwatch is as strong as steel—stainless-steel, to be exact. But more than that, it’s an ode to the women who created our earliest 19th century timepieces, and a testament to the craftsmanship that helped solidify the brand’s foundation in our early days as the Waterbury Watch Company.

Several iterations of the always-stunning Q Timex also make an appearance throughout this capsule—and how could they not. Inspired by our archival Q Timex designs from the age of Quartz, these iconic wristwatches, much like their wearers, exude an air of timelessness and endurance, staying true to many of the original details that won the hearts of millions in the 1970s. Of note, the Q Timex 38mm Stainless Steel Expansion Band Watch—featuring hints of cream and rose gold-tones woven throughout an easily adjustable stainless-steel strap—and the Women’s Q Timex, showcasing a chic, neutral color palette perfect for everyday wear, are impactful pieces you can hold tight or gift forward.

After all, courageous women deserve a timepiece as empowering as they are–something that possesses the kind of tenacity that only a Timex can deliver. Something that, like you, can take a licking and keep on ticking.

 

Timex x Judith Leiber: Craftsmanship that Sparkles

For decades, Judith Leiber’s artistic genius has dazzled throughout the pages of Vogue and in the hands of some of the biggest names in the entertainment and fashion industry. Crystal-studded evening bags and whimsical minaudières are the luxury brand’s focal point, displaying such meticulous attention to detail and craftsmanship that the name “Judith Leiber” itself has become synonymous with elegance, style, and sophistication.

If you’ve ever so much as glanced in their direction, it’s unequivocally clear that these objects are nothing short of masterpieces, and it’s Judith Leiber’s seamless blend of fashion, function, and fine art that has always made our eyes sparkle at the thought of a potential partnership. Under the creative direction of Dee Ocleppo Hilfiger—Judith Leiber’s co-owner, creative director, and global brand ambassador— the brand granted Timex the honor of collaborating on the ultimate fashion ornament: two limited-edition watches.

Introducing the Timex x Judith Leiber Q analog and T80 digital.

Whether you’re looking to add to your Judith Leiber collection or welcome home your very first piece, these watches guarantee something unique; both styles have been capped at just 200 units each, and every last one of them is adorned with over 900 hand-applied Swarovski® crystals on the cases, dials, and bracelets.

Pulling inspiration from our loved Q Timex, the luxe Timex x Judith Leiber 38mm Stainless-Steel Bracelet Watch draws the eye to just about every facet, from its crystal-encrusted surfaces to its all-polished stainless construction. It’s designed with a level of experience, craftsmanship, and pride that only 167 years of watchmaking can bring to the table.

For those who prefer the modern appeal of a digital wristwatch, our Timex T80 features a rose gold-tone case with a polished finish. The 35mm chronograph watch retains all the same practical features you’d expect; it’s water resistant to 50 meters with a stopwatch function, customizable alarm, adjustable stainless-steel bracelet, and our classic INDIGLO® backlight. 

Judith Leiber’s iconic aesthetic combined with our expertise in luxury watchmaking makes a statement—one that brings attention to the wrist in all its shining glory.

 

An Industry Pioneer Returns to the Trail with Expedition North

Carried on the strapping back of our Timex Expedition collection, the new Expedition North has finally reached its peak. The line features nine reimagined timepieces, and its ascension from the original 1980s release date reveals an even deeper commitment to sustainable manufacturing; connection with the great outdoors; and harmony between the practicality and idyllicism of the Timex brand itself.

Good news for courageous explorers and weekend warriors alike, these outdoor wristwatches are designed to withstand the elements—without sacrificing style. They possess the same outstanding value, rugged appeal, and sure-fire functionality for which Expedition is known, but with an array of enhancements that go above and beyond the treeline. That’s all thanks to the use of modern design aesthetics and premium, eco-friendly materials—the kind of watchmaking ingenuity that future generations can both depend upon and pridefully stand behind.

Of note, our hand-wound movement, which omits the need for batteries, and our solar powered movement, which boasts a four-month power reserve, cut down on hazardous waste. Our sustainable straps, made entirely from post-consumer plastics and Ecco™ DriTan™ leather (apart from the buckle), preserve the earth’s natural resources. And finally, the packaging we use to protect each timepiece en route to your wrist is 100% recyclable. Featuring stainless-steel cases, anti-reflective sapphire crystals, and—true of the Tide – Temp – Compass—bidirectional center hands that navigate the landscape for you, this collection has the power to guide its intrepid traveler from street to summit, reducing the environmental footprint in its wake.

Of course, Expedition North wouldn’t be the renaissance that it is had we not paid homage to the stylistic elements of the Timex line that first forged the path in outdoor watch design. Like its vintage predecessor, Expedition North’s timepieces are ultimately inspired by the military-issue tickers of yesteryear, and it’s this blend of heritage and innovation that really makes them shine. They’re purpose-designed, neatly packaged with all that one might need to get the job done, and then some. Pair its vintage charm with an environmentally conscious manufacturing process, and you’ve got a versatile, utilitarian piece ready to embark on a new frontier.