Throughout the modern history of Timex®, we’ve had the honor of collaborating with countless brands that have laid the groundwork for their own respective industries. Coca-Cola®, Pac-Man®, Supreme®, Judith Leiber®, and more—these brands are the ultimate movers and shakers, demonstrating a level of disruption, fortitude, and vanguard that has and continues to inspire us as fellow go-getters.
Now, joining the ranks of some of our proudest partners is the Breast Cancer Research Foundation® (BCRF): the number one leader in critical funding for the world’s most promising breast cancer research. And to kick off the start of Breast Cancer Awareness Month this October, we’re thrilled to announce that Timex will be donating 25% of sales—with a minimum donation of $5,000—from the Timex x BCRF Capsule Collection: a curated assortment of some of our most remarkable timepieces.
Why BCRF, you ask? BCRF is the highest-rated breast cancer organization in the country and the largest private funders of breast cancer research in the world. With the ultimate goal of ending breast cancer once and for all, this unique nonprofit fuels advances in tumor biology, genetics, prevention, treatment, metastasis, and survivorship. The statistics speak for themselves: a woman in the United States is diagnosed with breast cancer every two minutes; approximately 1 in 8 women in the country will develop invasive breast cancer in their lifetime; and for the first time, breast cancer is now the most common cancer diagnosis globally. Though the numbers are staggering, Timex has joined the effort, and with us we carry the belief that no institution can conquer this disease alone. Together, we can—and any purchase from this month’s assortment will help make a meaningful difference in the lives of millions of women worldwide.
So, here it is. The Timex x BCRF Capsule Collection is a round-up of some of our brightest and boldest women’s styles, all of which gleam with vivid proof that you don’t have to sacrifice beauty for strength. Take our Waterbury Legacy Boyfriend, for example: delicately donning a rose gold-tone case and bracelet, blush acrylic inlay, blush dial, and elegant fluted bezel, this brilliant wristwatch is as strong as steel—stainless-steel, to be exact. But more than that, it’s an ode to the women who created our earliest 19th century timepieces, and a testament to the craftsmanship that helped solidify the brand’s foundation in our early days as the Waterbury Watch Company.
Several iterations of the always-stunning Q Timex also make an appearance throughout this capsule—and how could they not. Inspired by our archival Q Timex designs from the age of Quartz, these iconic wristwatches, much like their wearers, exude an air of timelessness and endurance, staying true to many of the original details that won the hearts of millions in the 1970s. Of note, the Q Timex 38mm Stainless Steel Expansion Band Watch—featuring hints of cream and rose gold-tones woven throughout an easily adjustable stainless-steel strap—and the Women’s Q Timex, showcasing a chic, neutral color palette perfect for everyday wear, are impactful pieces you can hold tight or gift forward.
After all, courageous women deserve a timepiece as empowering as they are–something that possesses the kind of tenacity that only a Timex can deliver. Something that, like you, can take a licking and keep on ticking.