Our High-Flying Collaboration with Alpha Industries

Alpha Industries started as a small clothing manufacturer based in Knoxville, Tennessee; the company won its first contract with the United States Department of Defense in 1959 for production of a super-warm Air Force parka, and continued to supply the US military with outerwear in the decades that followed.

The company, which is celebrating its 60th anniversary this year, now produces apparel for the civilian sector that’s both stylish and effective at warding off the elements. But the Alpha Industries’ legacy of designing and making military-spec gear is carried on in the DNA of everything Alpha Industries does.


[Image: HYPEBEAST]

That impressive heritage made Alpha a perfect match for our high standards and traditional watchmaking roots at Timex. The resulting design of this collaborative watch leans heavily into military-inspired styling to produce something with a wealth of purpose-tested details, plus a wearing experience that’s mindful of modern needs.

The watch case is made of aluminum with a matte black PVD coating, featuring a sturdy woven strap in olive green drab with orange contrast stitching, plus a black PVD buckle and fastening loops. As for the dial, a riff on our classic MK1 design, luminous hands and hour markers and a high-contrast seconds hand tie the design back to Timex’s own heritage in function-forward watchmaking.

Shop the new Timex x Alpha Industries and learn more about the collab by visiting the product page.

 

 

Announcing the Giorgio Galli S1 Automatic

T

oday we’re proud to announce the launch of the most “Timex” Timex ever made: the Giorgio Galli S1 Automatic. This special timepiece combines the rich watchmaking heritage of Timex with Design Director Giorgio Galli’s sculptural sense of light and shape to create something entirely new, something that Timex has never created before. The S1 Automatic marks the beginning of a series that tells a shared story of the decades-long partnership between the historic brand and Giorgio Galli.

Though Giorgio has worked with many illustrious brands in the watch industry, Timex is his career’s greatest passion. “To me, Timex is different from any other brand, because it stands for independence, timeless beauty, quality and incredible value,” says Giorgio. “Being able to sculpt the legacy of this iconic brand has been a joy, and I’m honored to put my name on the first of many timepieces in this new collection.”

The S1 Automatic is rich with subtle, innovative details and technical mastery, while embracing the simplicity that makes Timex watches unique. With a 24-jewel automatic movement, custom watch case and crown, gently domed dial and exclusive high-durability synthetic rubber strap, the details of this watch elevate it to something sophisticated and elegant. It’s a design that will capture your attention again and again — even when you already know perfectly well what time it is.

One influence on the genesis of this new watch was the recent surge in the popularity of traditional watchmaking, and in turn a strong resurgence of automatic watch production. While Timex has released automatic watches to elevate its most-loved collections — the Marlin®, the Waterbury, Celestial Opulence and now Navi XL — the S1 Automatic marks a higher aim and more advanced focus than ever before.

“The S1 bends the rules of classical watch design into an avant-garde interpretation,” says Galli. “I made it as a tribute to the history of Timex, as well as a look ahead to the chapters yet to be written.”

The first in what will be a series entirely conceived by Galli himself, the S1 Automatic tells a shared story of his passion and influence over design paired with a 165-year heritage in the watchmaking space.

DISCOVER THE S1 AUTOMATIC

Timex Returns to ComplexCon With Exciting New Drops & Collabs

At this year’s highly-anticipated ComplexCon, where the most exclusive drops in footwear, apparel, accessories and more take place, attendees will find us going big and dropping our own exclusive products and collaborations. We are also serving as the event’s official timekeeper all weekend long. Over the course of two days, we will be transporting attendees back in time with a retro-themed arcade built for the re-release of our iconic T80 digital watch, all while readying for the release of more never-before-seen drops.

Coming off a year of already-exciting collaborative launches that have sold out within hours, featuring brands like SUPREME, Patta, Peanuts and more, we’re continuing to surprise our fans by creating must-have timepieces with some of the best-known brands in streetwear. ComplexCon attendees will be among the first to get their hands on five exclusive collaboration watches:

• PAC-MAN™ burst onto the arcade scene in 1980 and helped create a whole new kind of entertainment, which we are commemorating with a special edition of the T80 watch.
• A continued partnership with GREATS led to a special dive-inspired watch with a strap made of recycled materials, a nod to the our highly successful 2018 collaboration.
• Teaming up with Alpha Industries, we created a throwback watch honoring both Alpha Industries’ history of producing military-grade gear and our own legacy in function-forward watchmaking, resulting in a sturdy timepiece built to last through tough conditions.
• In a bold use of dial graphics, we joined efforts with Canadian brand Raised by Wolves for a design that features snarling wolves illuminated by the iconic INDIGLO® backlight.
• In round two of a highly successful partnership with The Good Company, we’re introducing a new colorway of the 2018 design to the delight of fans who missed out on last year’s release. This watch will be available at The Good Company’s ComplexCon booth, and we’ll be making it available on Timex.com later in November.

Meanwhile, at the Timex retro-themed arcade, attendees who find themselves on the leaderboard of classic arcade games will have the chance to win special prizes, including a coveted T80 digital watch that’s sure to invoke nostalgia.

“We’re looking forward to being part of this event for the second year, alongside other brands and performers that move our culture forward in brilliant and unexpected ways,” said Silvio Leonardi, Senior Vice President of Timex. “ComplexCon attendees will have the opportunity to fully immerse themselves in Timex and the timepieces we’re debuting – from our collaborative drops to our retro arcade that will bring to life the magic of the 80s.”

The drops at ComplexCon will be available in limited quantities Nov. 2nd and 3rd and will officially drop on Timex.com beginning Sunday, Nov. 3 at 3 p.m. EST. For more information, visit Timex.com or follow us on social media @Timex.