Huckberry Teams Up With Timex for a Retro Dive-Inspired Watch

We share a lot of ideals and principles with our friends at Huckberry. One of those shared principles: if no one else is making exactly what you need, make it for yourself — and then share it with everyone else who might be looking for the same thing. That approach to business, coupled with Huckberry’s archival inspiration below, is what led to the exciting collaboration between our watchmaking expertise and their passion for great outdoor goods.

“Vintage Timex watches in good shape aren’t exactly easy to come by. To be fair though, this really shouldn’t come as much of a surprise. For the better part of the last century, the legendary Connecticut watchmaker has made a name for itself, producing some of the most affordable, but hardest-wearing watches of the era, then daring their owners to put them through hell, promising that anything bearing the Timex name could ‘take a licking, but keep on ticking.’ The now-iconic slogan is handily responsible for the Timex legacy of durability, solidifying it as a brand whose watches could be worn without worry – whether you were spearfishing hogfish in the Florida Keys, making your final push for Katahdin at the end of the Appalachian Trail, or prowling Northern California marshlands for a photograph of the elusive and endangered Ridgeway’s Rail.” – Huckberry

So when the good folks at Huckberry in San Francisco stumbled across a vintage Timex Skin Diver watch at the legendary Alameda Flea Market, it wasn’t just a thrifty thrill — it kicked off a relationship that led us all to the Timex x Huckberry watch. Inspired by that vintage timepiece (what someone at Huckberry dubbed “the barn find of the year”), this new watch features a great retro diver design with modern innovations to back it up.

The rotating friction bezel is highly legible and easy to use, and the white-on-black face with luminous-painted hands and indices is quick to read no matter where you are or what time it is. Our design team included several special elements from Huckberry, including the brand’s pine tree logo at the 12:00 marker, on the crown, on the case back and inside the premium leather slip-thru strap that ships with every Huckberry x Timex Diver.

Add in a charcoal radial-brushed dial, a standout red seconds hand and a bead-blasted stainless steel case rated for water resistance to 100M, and you’ve got a winning design that works just as well with your workday blazer as it does with your off-duty flannels and denim.

To learn more about this collaboration between Timex and Huckberry, and to buy the watch yourself, visit Huckberry’s site here.

Timex x Patta: Amsterdam Street Style Meets American Watchmaking

The designers of Amsterdam-based Patta had money on their minds when they approached this collaboration with Timex. But the money on their minds wasn’t just about their brand doing business with ours — to them, it was about questioning the relationship between money and time, and how much value we all place on that relationship.

Patta got its start in 2004 as a side-hustle to fund travel and music ventures for a group of friends living in Amsterdam. According to a terrific interview The Street UK did with Patta co-founder Guillaume Schmidt, the hobby took off and grew into a small-time business dealing in sneakers and novelty items from around the world. Schmidt and his cohorts used their passion to establish a brand that’s since expanded to multiple retail locations and a large web presence.

When we asked Creative Director Vincent van de Waal about this watch’s dial design, he had a few things to say. “We wanted to give the dial artwork a bit more than just the function of telling the time,” he says. “The currencies make you aware of the speed of the world we live in. Time is money. But I think it’s up for the one who wears it to decide whether that’s something to strive for… or if it’s a sign that we should loosen up.”

As for the general aesthetic – the field-watch color palette, the domed crystal and military dial layout — van de Waal cited an affinity for the functional vibe Timex has always represented. “The reason to collaborate with Timex goes back to the love of for the military aesthetic,” he says. “[I think] military goods are always a big inspiration in what we do.” The bandana included with the watch strikes those same chords in plain black and white, repeating the watch dial design to further remind its wearer of time, money and value.

If you’re trying to spend your 24 hours a day as wisely as you spend your monthly budget, we can help with that — this limited-edition watch is available today on Timex.com.