Timex x Wood Wood Makes a Strong Case for Getting Lost

Our new watch designed in collaboration with Copenhagen’s Wood Wood is notable for a handful of things. One is its clean, contemporary design — it ties together traditional details, like a domed crystal and military-style dial, with an all-black palette that’s decidedly modern. And then there’s the most unique feature of the watch: a message hidden in the INDIGLO® backlight that says “GET LOST.”

It might seem funny, a watch telling you to get lost. After all, the average wristwatch is all about avoiding getting lost. How can you lose your sense of direction or your sense of time and still be on time for whatever’s next? The double meaning that inspired the design is best explained by Brian SS Jensen, a Wood Wood designer and co-founder of the brand.

“I’m intrigued with the idea of getting lost, both physically and as a state of mind,” said Jensen. “We wanted to do something that was really simple and wearable, but still have an element of humor and surprise.” To him, getting lost in a new city is a great way to experience what it has to offer. And getting lost in time simply means being in the present — being mindful, stopping to smell the roses while the world rushes on. Both interpretations of the “get lost” message can help us make the most of the hours passing by.

This new timepiece’s double-entendre message is here to help you along in our over-scheduled, hyperconnected world. You can keep track of the time with a well-designed watch that’s simple and reliable; that’s why you choose Timex. But as for why you might choose this specific Timex, the one we worked with Wood Wood to create? It’s the reminder we all need that sometimes, where the hands on the clock fall isn’t what matters most.

Sometimes, we need to get lost so we can find a new way forward.

Shop the watch today at the Timex website.

We Bring the Night Sky to Your Wrist with the Celestial Opulence Automatic

For thousands of years we relied upon the moon and stars to navigate, track time and help to tell our human story with tales and myths. We built legends around them, drew maps that used constellations as their guides.

Today we mostly look to the stars for their beauty and elegance, things for which there are no substitutes. And when we designed the first automatic watch in our Celestial Opulence collection, a stunning timepiece in midnight blue and rose gold-tone stainless steel, elegance was the first guiding principle we had in mind.

The face of the watch comprises a midnight-blue dial with a floating hour hand and a dauphine-style minute hand orbiting above, with Swarovski® crystals set into the outer perimeter to recall the stars that first inspired this design. We decided to exclude a sweeping seconds hand, simplifying the watch overall and earning its name by design. After all, what could be more opulent than a watch that doesn’t care about mere seconds? Worry about the truly important things, it implores us; look up at the night sky in wonder, and the rest will follow.

This mechanical movement keeps time as you would expect from a Timex®, but this beating heart is precisely what makes the Celestial Opulence so special. And beat it does; the movement inside it rotates approximately six times per second, nearly 22,000 times each hour. Viewed through an exhibition case back that’s tinted morning-blue and etched with constellation patterns, this high-accuracy 21 jewel movement draws its power from the motion of your wrist as you wear the watch throughout your day. And thanks to a 40-plus hour power reserve, you can be sure the watch won’t stop, even after you’ve wound down for the evening.

Shop our new Celestial Opulence Automatic here, and take the star-scattered sky wherever you go.