Traditional Hawaiian Tattoo Artist Keone Nunes Collaborates with Timex

Today, on the 60th anniversary of Hawaii’s statehood, Timex introduces its latest collaboration: Timex x Keone Nunes. This collection includes four timepieces designed in partnership with Keone Nunes himself, a master of the traditional Hawaiian tattoo technique called uhi.

(Image credit: Dan Noguchi)

Bringing together the craft of watchmaking with centuries-old tattoo designs, the Timex x Keone Nunes collection draws its inspiration from Polynesian symbols representing family, courage and safe travels in the journey of life.

(Image credit: The Culture Trip)

“This partnership with Keone is special because it combines our passions for heritage and tradition to create something that’s as beautiful as it is meaningful,” said Giorgio Galli, Timex’s Design Director. “Together, we designed a collection that pays tribute to our backgrounds and demonstrates our shared artistry, values and cultures to the world.”

Using the classic Timex® Scout field watch as a starting point, Keone infused traditional Hawaiian tattooing and Polynesian culture across four unique timepiece designs. Every Timex x Keone Nunes watch includes the koa’e ‘ula design on its dial. Usually referred to as a red-tailed tropicbird, the koa’e ‘ula is a symbol associated with safe travels.

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Honored to be able to do the work and humbled to have been asked to collaborate with a timeless company like Timex on a watch, I know, I know I couldn’t help being a little puny. Truly honored though, when first approach I was truly hesitant as there are much more well known people who do the work than myself. I hope the simple, understated designs will be looked at as a tribute to all my teachers who have given everything that has made me who I am, for without their continued guidance I would be nothing. Everything I do is to honor them, the people I care for and the cultures I represent. Timex has always honored the general public and I am proud to be associated with this historic company. Keep tuned…. #pāuhi #ourworkspeaksforitself #unappologetic #timex

A post shared by Sulu’ape Keone Nunes (@suluape_keone) on

As additional nods to Polynesian symbolism, triangular nihoniho patterns and ihe spears are highlighted throughout the collection. Representing protection and guidance, the nihoniho pattern is debossed on either a black leather strap paired with a black dial or brown leather strap paired with a navy-blue dial. The two remaining timepieces in the collection have ihe spears debossed on a black leather strap paired with a gray dial or a tan leather strap with a black dial. Ihe spears are found in many traditional Polynesian tattoos symbolizing protection and courage.

“Hawaiian tattoo artistry is a practice you approach with intention, since it has the power to transport you back to the root of our heritage,” said Nunes. “The traditional symbols represented in the Timex x Keone Nunes collection were intentionally selected to connect wearers to their roots for generations to come.”

The Timex x Keone Nunes collection is available for purchase on, at the Timex flagship store in Tokyo and at select global retailers for $109.

Timex x Space Snoopy Collection Launches for Moon Landing Anniversary

The relationship between Charles Schultz’s PeanutsⓇ characters and NASA’s space exploration program dates back to before mankind ever set foot on the moon. During a 1968 reconnaissance mission, the module scouting the lunar surface was nicknamed “Snoopy” and the command module was named “Charlie Brown.” Since then the Silver Snoopy Award, which is overseen by the Space Flight Awareness program, has been presented each year to NASA contractors and employees for special contributions to flight safety and successful missions.

The Astronaut’s Personal Achievement Award or Snoopy Award was presented by Tracy C Dyson and Deputy Director, David Bowles. Photo taken 07/31/14 by David C. Bowman/NASA Langley

This month, we’re celebrating with PeanutsⓇ to mark the 50-year anniversary of NASA’s Apollo 11 mission and the first lunar landing in history. For this special occasion we’ve created a nostalgic new Space Snoopy collection featuring NASA’s favorite cartoon character standing on the moon and exploring the great beyond. 

Based on designs from our MK1™, Standard & WeekenderⓇ collections, the watches in this limited new series feature patriotic strap styles and special dial treatments to highlight Snoopy and other space-related graphics when you activate the INDIGLOⓇ backlight. 

Two watches from this highly-limited line are available for sale now on, and the rest will be available during the month of August. To learn more or to be notified when the rest of the collection is launched, sign up for a special email update from us.


This colorful 40mm model utilizes our incredibly sturdy MK1™ stainless steel case with a smooth bead-blasted finish. Rather than printing the hour indices directly onto the dial, we decided to print them inside the domed acrylic crystal, allowing our special cutout dial to glow brightly and show off Snoopy’s silhouette when you use the INDIGLO backlight. 



Featuring the mineral glass crystal and oversized crown of our new Standard line, these 40mm watches boast dials decorated with Snoopy standing beneath the American flag astronauts planted on the moon in 1969. Included with your watch is a color-coordinated two-piece strap made from American-sourced leather from the S.B. Foot Tanning Company in Red Wing, Minnesota. 

BUY NOW: $89


Our classic 38mm WeekenderⓇ watch is decked out in stars for this special release, with hour indices printed inside the watch crystal and the dial designed to show off Snoopy when you use the INDIGLO backlight. These come with high-quality woven fabric straps that coordinate with the colors of the watches themselves. 


The Boyfriend Watch, Revisited

Boyfriend jeans, boyfriend sweaters… we get it, his threads are worth stealing. But beyond the fact that an article of clothing might be extra-comfortable and cozy, its ability to go back and forth from sleepwear for you and business-casual for him is a big part of the appeal.

In that spirit of versatility — one of the driving forces behind boyfriend jeans, boyfriend sweaters and beyond — we’ve put together a handful of great watches you can wear just as well as he can. Technically we designed and crafted these timepieces with men in mind, but thanks to their medium sizes and easy-going good looks, you’ll have no trouble making these your own.

Marlin®️ Hand-Wound
When does a watch become a wrinkle in time? At a period-correct 34mm in diameter our reissue of this iconic mid-century dress watch transports us right back to a 1960s cocktail party. The Marlin®️ Hand-Wound falls on the small side for a men’s timepiece by today’s standards (most modern watches are 40mm or larger), and the reduced case size combined with a metallic dial finish, mechanical movement, slim leather strap and archival dial fonts come together to create something eminently wearable, no matter if you’re going out in a party dress or heading into the boardroom.

Available with a case in lightweight resin or aluminum, our military-inspired MK1™ was originally designed as a disposable plastic tool watch for the US military to use. Our fully-updated new version features a wide variety of color options and sizes, an upgraded quartz movement (the original was hand-winding) and case sizes from 36mm up to 40mm to keep within the range many outdoor enthusiasts prefer in a field watch. With options like these, you’d be hard-pressed not to find an MK1™ to perfectly suit your look, from office-friendly chic to adventure-ready comfort.

Waterbury United 38mm
This little number comes in at 38mm, a truly perfect in-between size for a man’s wrist or a woman’s, with a stonewashed fabric strap that lends itself to casual pairings and all-day comfort. The watch features a clean dial design and retro-inspired domed mineral glass crystal, which stands out confidently from the stainless steel case, giving it a welcome dose of sporty appeal.

Fairfield 37mm
Thanks to our Fairfield Collection’s understated elegance and clean, minimal designs, they make great in-between watches that suit wrists both thick and thin. This particular Fairfield watch in a 37mm case diameter lands on the formal end of the spectrum, so its powers of versatility might end at blue jeans and boots, but it’s your best friend for business casual and beyond.

Waterbury Classic Chrono 40mm
This casual easy-to-use chronograph can help you keep track of anything from parking meters to laundry loads, making it practical for the modern professional who knows time is of the essence. Whether you make use of the stopwatch functions every day or not, the Waterbury Classic Chrono 40 is sized appropriately for its multifunction dial to be easily readable, and the mesh strap makes it extremely comfortable for a wide range of wrist sizes.

Timex Standard
Don’t just steal your boyfriend’s watch; you can also borrow his watchmakers’ style. Our Timex Standard collection is known as “the watchmaker’s casual watch”—and for good reason. We took a vintage-inspired oversized crown and paired it with modern case and strap materials for a watch well-suited for any of your everyday pursuits. And the interchangeable straps allow you to change your look in seconds, which means you can go from casual to dressy and back again as easily as changing your shoes.