Along the Way

Sponsoring Alessandro de Rose at the 2018 Red Bull® Cliff Diving World Series, Timex had a great opportunity to elevate brand awareness with a valuable demographic and gain incredible assets from an adrenaline-pumping sport that is enjoying a resurgence in popularity.

Targeting two events, the World Series launch in Hells Gate, Texas and the finale in Polignano a Mare, Italy, Timex sought the services of photographer, videographer and world traveler Gabe Desanti to capture the moments.

“It was awesome,” he says. “Being an influencer was totally new and getting to cover this event gave me a lot of freedom to be creative.”

Having been making videos since he was 13, Gabe moved to photography around the age of 17 after taking a trip to Philadelphia with some friends and using the time to begin taking photos.

“I like the challenge of video,” he says. “But being able to tell a story or make people feel an emotion through a single photograph is very powerful. That’s what I try to do.”

The Two Red Bull Cliff Diving World Series events gave Gabe a chance to put his self-learned skills to work and spotlight the Timex Command™ X Red Bull® Cliff Diving watch in his shots.

“I was hired to cover an event so there were guidelines,” he says. “But I had the chance to bring my creativity to it and having that freedom is great.”

Using his Instagram account to publish the work, he found himself among other influencers using their creativity to build relationships with the right partners.

“That was really great,” he says. “Having that purpose of informing an audience was new but at the same time a fun creative project.”

Getting the chance to work with more brands and expand his creative direction are goals he strived for.

“I’m at my best when creating and being myself,” he says. “When I decided to do photography, I wasn’t going to settle for being an ordinary photographer. I want to be the photographer.”

He’s getting plenty of chances now as he now works with several brands and travels the world.

“I think I’ve been to 12 different countries,” he says. “I was just in southeast Asia and Australia. I’m not even close to done.”

Time and Tech

Throughout its storied history, Timex has had a vested interest in digital technology. Starting in the early 1970’s, Timex developed digital watches as this technology began to outpace the traditional mechanical movement timepieces.

While no one was predicting the end of mechanical watches, Timex saw room to develop both quartz analog and digital watches and would find great success with the release of the TIMEX® IRONMAN® Triathlon® watch that was named for the triathlon held annually in Kona, Hawaii. Within a year of its 1986 release, it was the best-selling watch in America. The watch also allowed Timex to target its products to different market segments based on lifestyle and interests, a practice that would become increasingly important in the evolution of digital watches.

As Timex tinkered with its IRONMAN collection in 2017, it developed new versions including the IRONMAN® Essential and the IRONMAN® Sleek™, a new style of digital watches was on the horizon. Unlike previous watches that were heavy on tech but lacking in style, Timex created fashion-active digital watches that gave the wearer a durable watch that also supported an individual’s fashion aesthetic.

Two styles launched in 2018 that typify how Timex engineered its digital collection to meet the needs of different consumers are the IRONMAN® Transit and the Timex Command™ Shock.

With the release of the IRONMAN® Transit, Timex produced a stylish crossover watch that could be worn for many occasions. While the Transit still has plenty of features including countdown timer, sports stopwatch with 10-lap memory and water resistance up to 100 meters, the design creates a modern-retro look that can be worn in the weight room as well as the boardroom.

The IRONMAN Transit

The Timex Command™ Shock watch is proof of Timex’s legendary durability. Built to keep up with active outdoor lifestyles, it is shock resistant with three time zone settings, 100-hour chronograph with lap and split times and a hydration alarm that gives users all the features they need for adventures. Adding to the tactical look, the Timex Command Shock comes in a variety of camouflage colors including olive green, gray and blue with matching straps.

Timex Command Shock

These new styles usher in a new era for Timex digital watches. Built to be rugged and reliable, the Transit and Command Shock also offer design aesthetics that give the wearer a trusted timepiece with a look to match active lifestyles.

How to Clean your Watch

It’s easy to overlook watch maintenance, but regular cleaning is as necessary as doing your laundry or washing your car. Not only does this attentive care eliminate that grubby buildup of grease, dust and dirt, but it also extends the life of your timekeeping companion.

Are you treating your watch well? Here’s what you need to know about proper watch cleaning:

The nightly routine

When it’s time to call it a day and crawl into the comfort of your bed, don’t forget that your watch needs to wash its face and brush its teeth, too. For your timepiece, this daily clean involves wiping down the front and back of the watch and strap with a soft polishing cloth. This will remove the daily build-up of sweat, moisture, dirt, lotion and other debris, keeping your watch looking sharp in between cleanings.

The deep clean

If you wear your watch every day, you’ll want to give it a deep clean once a month or so. Those timepieces reserved for special occasions may only need a cleaning every few months or whenever you’re ready to wear it.

You’ll need to follow different steps for each part of your watch, so remove the strap from the face if possible to make the process much easier.

How to clean the watch face

The following steps are only safe for watches that are water-resistant. If your watch isn’t water-resistant, a simple wipe down with a dry cloth will suffice. Additionally, you may want to take specialty or vintage watches into a jewelry store for proper cleaning.

For a water-resistant watch, start by wiping down the watch face to remove an initial layer of debris. Next, create a warm soapy bath for your watch. A drop or two of mild dish soap will do the trick, as it has the power to cut through the grease build-up on the surface of the crystal. Use a cotton swab to get into the crevices and a soft brush to gently scrub away dust or dirt, and then rinse with clean, warm water. Pat the watch face dry with a soft cloth, or use a hair dryer on a low-heat setting.

How to clean the watch band

Watch strap cleaning depends on the material of the band. Leather watch straps require the most careful care, as you’ll want to avoid water damage while rinsing the band. Plus, following up with leather conditioner is an important step for long-lasting wear. Follow these detailed steps to clean your leather strap properly.

Clean rubber, stainless-steel, metal and bracelets bands with the same method as the watch face. Mild detergent or dish soap will cut away the grease from oil and debris, and the soft brush will allow you to get into the crevices of the band. You can finish off with a glass cleaner for an added sparkle.

You can treat your nylon and fabric bands like clothing, throwing them in your next load of laundry. Be sure to keep the strap separate by putting it in a mesh bag. Alternatively, you can hand wash the strap with warm, soapy water, and then rinse and leave it to air dry.

The continued tender love and care

Regular cleaning will certainly keep your watch in tip-top shape, but your efforts will go to waste if you don’t store it properly. Avoid damp or dusty drawers and cabinets, and try to keep your watches away from extreme temperatures or humidity levels. Your timepiece will be happiest in a watch box, velvet-lined container or cloth bag.

Remember that if you ever feel uncomfortable with watch cleaning, take your timepiece to a professional jeweler. Some even perform watch cleanings for free!

Timex Time Machines

At a young age, kids need to be taught the importance of telling time. Time-telling is a fundamental skill that helps teach children basic math skills and time management. This is why Timex has teamed up with Scholastic, one of the most trusted names in learning, to give teachers and parents hands-on tools that make learning to tell time fun and engaging.

The Timex-Scholastic collaboration is an educational program designed for children in grades 1-3. It includes an in-classroom program that provides interactive tools and lessons for teachers as well as take-home activities for families, online games, and a mobile app to extend learning outside the classroom.

The classroom program is a time-teaching toolkit for teachers and includes a classroom poster, teaching guides and activities that use various techniques and drills to teach time. It is leveled by grade and supports common core learning standards, reaching over 100,000 classrooms nationwide.

To extend learning outside of the classroom and provide parents supplemental activities for kids, Timex also provides a variety of both paper and tech resources at no cost. The time machine microsite is a one-stop destination for all program materials and resources and includes downloadable versions of all classroom lesson plans and interactive time-teaching games.

Timex also developed a FREE, award-winning mobile app that is available for download through the Apple Store (for iOS) and Google Play (for Android). Now kids can practice time-telling anywhere! This clever app, also developed with Scholastic, is tailored for kids ages 6 through 9 and has three levels of games that reinforce key time-telling skills with engaging, interactive activities. There are no ads or in-app purchases, just lots of fun that helps seamlessly blend digital free-play with a variety of interactive lessons.

The Timex Time Machine App has won Tillywig’s Brain Child Award in 2017 and 2018, the Academics’ Choice Awards for the 2017 Smart Media Award, the Creative Child Awards 2017 Product of the Year and its Seal of Excellence.

Timex offers a variety of hands-on tools to make learning even more fun. The Timex Time Teaching Gift Set is a 3-in-1 kit that features a practice clock with moveable hands, flash cards that feature digital and analog clocks and our best-selling flower analog watch for girls and gecko watch for boys that kids can wear to practice time-telling throughout the day.

Additionally, Timex makes watches that are designed specifically for kids in a variety of styles. These colorful and durable kids watches feature adjustable elastic fabric bands that make it easy for kids to put on and take off, an easy-to-read dial, minute markers and water resistance up to 30 meters. Every Timex Time Machines watch is covered by our worry-free replacement plan. Parents no longer need to worry if their kid’s watch gets lost or broken, Timex will replace it.

Timex values education and is proud to offer kids a fun and interactive way to learn how to tell time. With the Timex Time Machines, your child will have everything he or she needs to understand the importance of telling time and a great first watch they will always remember.

From the Timex Archive

With over 160 years’ experience crafting innovative and quality timepieces, Timex has amassed quite a collection of styles in its archive. From its humble beginnings in the town of Waterbury, Connecticut, Timex started with a group of artisans and craftsmen who created what would ultimately become synonymous with time itself and propel timekeeping from the mantelpiece to the pocket, and on to the wrist.

Rather than let classic and timeless watch styles fade into history, Timex launched the Timex Archive Project in 2016 to celebrate and honor those pioneering craftsmen. Inspired by our heritage, the Timex Archive capsule collection presents a new generation of timeless watches for a new generation of pioneers.

This year in June, at the Pitti Uomo trade show in Florence, Timex introduced two new styles, the F3 Acadia and the IQ+ Move smartwatch. The F3 Acadia project is the ultimate evolution of the iconic Acadia field watch, created by Timex in the 90’s. Based on the F3 system (three feature system: lightweight, highly visible, and tough) the Acadia became the essential standard utility watch for daily duty in the field. In the new collection, cases are updated with colored lenses including purple, amber, blue and grey fume.

The IQ+™ Move smartwatch allows the wearer to track activity and sleep, create fitness goals, set alarms and control the hands of the watch with their phone.

Together with the F3 Acadia project, the Timex Archive Project features three collections:

The Pioneers Collection presents military-inspired models combined with complex straps, some of them subject to exclusive stone washing treatments that replicate the aesthetics of vintage American field garments.

The Offspring Collection is a reinterpretation of the authentic collegiate style. Watches with a simple, classic taste brought alongside with straps that recall the colors, fabrics and design of College Club uniforms and ties from the 50’s and 60’s.

The Metropolis is an experimental collection with urban and contemporary inspiration. Most of the models are characterized by antiqued metal cases together with smoked color lenses, finding inspiration in both vintage style, military sunglasses and in cockpit instrumentation of today’s supersonic jets.

Exclusive to the Archive collections is the original turntable that enables customers to create their own watch with the possibility of mixing eight cases with as many straps with different styles, materials and finishing.

The straps by Timex Archive, are made with exclusive fabrics, express the competent know-how and the profound research that Timex does to offer something unique in the landscape of fashion accessories.

Inspired by Classics

Whether it’s surfing the waves in Indonesia and Mexico, shooting for brands such as Bacardi and Calvin Klein, or just filling his Instagram feed with stunning scenery from his travels, photographer Adam Bartoshesky has one rule: Keep it simple.

Growing up near Ocean City, Maryland, he followed his father and brother into the water. He quickly fell in love with surfing and would join them for surfing trips around the world, instilling in him a passion for adventure. After receiving his degree in marketing, he took a month off to travel before settling down in Los Angeles and beginning an Instagram feed that now boasts over 300,000 followers.

“I started shooting surfing and scenery because that’s what I enjoy,” he says. “But then I began shooting people – my girlfriend specifically – and companies started re-posting. Then it turned into paid gigs and my hobby became a career.”

When Timex reached out to see if he would be interested in doing a campaign, his response was immediate.

“Timex is a very iconic brand,” he says. “I’m a big fan of the watches and, when the idea was mentioned, I thought it was awesome.”

While he often wears watches designed for surfing, the Timex campaign allowed him to indulge in classic menswear looks, including the Fairfield Sub-Second and Waterbury Traditional Sub-Second.

“I’m inspired by a lot of classic styles,” he says. “I like the 1950’s/1960’s cool guy style. I do like some off-the-wall pattern shirts, but mostly I like to keep it simple and go with black and white.”

Though his upbringing was certainly adventurous, it wasn’t a whirlwind of glitz and glam.

“I grew up very simple,” he says. “I was always attracted to things that last, not trends. I think that’s why I relate to Timex so well – we both have that strong affinity for things that are classic and timeless.”

Like many social influencers, he didn’t have a set plan for being a brand ambassador. He simply continued to fill his feed with images he liked and let the followers accumulate.

“For me, social influencer is kind of a weird term,” he says. “But I can’t think of a better way to describe it. If brands want to reach younger generations, then they have to be prominent on social media.”

With wanderlust in his heart and the world as his muse, you’ll likely find Adam traveling and capturing life as he sees it.

“All good things come from your passions,” he says. “You should do something because you love it. And, in time, you get better at it and hopefully, it can turn into a profession.”

A New Standard

Every man’s wardrobe needs standards. A plain white t-shirt. Black dress shoes. Blue jeans. Simple and plain, these items are just some of the basics modern men can’t go without. The same is true for a watch. Complementing outfits with the right timepiece allows you to express your unique character and style. For the unpretentious man who needs a watch that will cover all the bases without going over the top, Timex introduces the Standard.

Not as basic as the popular Easy Reader®, the new Timex Standard sticks to a classic silhouette and simple dial to produce a stylish timepiece that can be worn almost anywhere. Two versions of the Timex Standard are now available: a 40mm case size 3-hand and a 41mm case size chronograph. Changing the date on the chronograph is easy; simply pull the crown out half-way and adjust accordingly.

Today, as watches become more intricate and complex, it’s nice to know there’s still plenty of room for a basic timepiece that appeals to a sense of understated sophistication. Even in its simplicity, the Timex Standard still has enough features to make this more than just a watch. The case has simple lines broken by a single indentation creating the appearance of a separate top ring. The crown shape has been borrowed from our first wrist watch and features an onion shape, fluting and our unique Timex emblem. The watch features 24-hour time telling, leather straps fitted with quick-release spring bars or a single-layer fabric slip-thru strap. They are water resistant up to 30m and include the INDIGLO® night-light to easily read the dial in low-light conditions.

With its careful attention to detail. The Timex Standard shines as one of our most refined everyday watches. Designed with versatility in mind, this watch brings together classic elements with modern materials and easily interchangeable straps. Where some watches will limit you to a time and place, the Timex Standard is designed to be a go-to watch for any occasion.

Welcome to the Neighborhood

Timex partners with leading UK retailer END. and Japanese streetwear brand Neighborhood to launch a special collaboration limited edition watch. Defining the standards in U.S. horology since 1854, Timex lays claim to a rich heritage of quality watchmaking and continues its innovative spirit with timely updates to classic timepieces.

When Timex launched its Archive project, a signature collection celebrating and honoring the many craftsmen who pioneered countless Timex styles, the idea was to borrow from over 160 years of watchmaking and update styles to produce modern timepieces with a nod to the originals. The Timex x END. x Neighborhood collaboration features an exclusive iteration of the Timex Navi series. Inspired by military style and the great outdoors, this was a perfect choice for END. and Neighborhood to get behind.

Inspired by divers, the tri-branded watch comes with a tumbled stainless steel finish, custom dome windshield, and a tri-branded logo on the reverse lid.

The Neighborhood streetwear brand was founded in 1994 and is heavily influenced by motorcycles. It is considered one of the most influential brands in contemporary streetwear with a cult following in the West due to its limited availability through western retailers.

Since opening its doors in 2005, END. has developed both on the high street and online into one of the most influential, forward-thinking niche menswear retailers, offering a contemporary, unique, and world-leading brand mix.

The collaboration project was timed to celebrate the opening of END’s new store in SoHo, London during the second week of October. The limited-edition watch features a stainless-steel case, black dial, gray fabric, double-layer slip-thru strap, and a rotating bezel.

Bringing together the style codes of three transatlantic icons, the Timex x END. x Neighborhood timepiece combines military-inspired details with a biker state of mind. Born of Neighborhood’s love of classic collectibles, this limited-edition timepiece is built to last. Only 2,150 units will be made and distribution is only available through END.

She’s Like a Rainbow

While some see things in black and white, popular lifestyle Instagrammer Rosie Clayton (@rclayton) couldn’t imagine a world without color.

“I’m from Chicago and the winters here are very cold and very grey,” she says. “I needed something to lift my mood and took it as a challenge to use vibrant colors in my work.”

Prior to becoming a social influencer, she had extensive experience in fashion working as a Merchandiser for the corporate offices of J.Crew and Abercrombie & Fitch as well as owning her own clothing store for eight years.

“Having had exposure to various aspects of the retail industry really instilled in me the power of branding and color,” she says. “Color weaves my images together and my goal is to use captivating visual imagery to tell an impactful story.”

As Timex began to incorporate more color into its watch designs and straps, it was only natural to reach out to Rosie and get her onboard for a campaign.

“When I was approached by Timex it started with a general creative brief,” she says. “I was given a lot of freedom to imagine the campaign in my own voice and evoke spring and summer in a way that would connect with my audience.”

She was given a selection of Timex® watches to choose from and took a liking to the Weekender® with a white dial, silver case and blue nylon slip-thru strap.

“I partner with brands that I believe in and my aim is to create content that is timeless and classic, clean and easy to understand. I feel that Timex and I share that same creative approach.”

Whether its clothing or accessories, she pays close attention to the relationship of the object to other elements in the image. Many of her Instagram posts use vibrant backgrounds to set a scene in which she can tell her story.

“Many would see my posts as style features,” she says. “But I look at it as lifestyle art. Walls have played a big role in my work but I actually began by posting vibrant interior spaces, creative flatlays, and travel images. My feed is a celebration of color through art, travel, and design and I hope my work brings joy to those who see it.”

One look at her Instagram feed (currently boasting over 124,000 followers) and the viewer is awash in a sea of vibrant hues reminiscent of rainbows, color bursts and mosaics. Against these backgrounds, she tells whimsical and fanciful stories that are uplifting and hard to forget. Timex could not have found a better fit to explore the relationship of colors for spring and summer stories.

All photos courtesy of Rosie Clayton

In Transit

When the TIMEX® IRONMAN® watch first launched in 1986, the intent was to target core triathletes. The design was rugged and it had all the features someone training for a triathlon would need. The watch was a huge success and since its debut, the TIMEX® IRONMAN® line has undergone a series of updates to reflect the growing popularity of active lifestyles. Now, you don’t have to qualify for Kona to enjoy the best a TIMEX® IRONMAN® can offer.

The TIMEX® IRONMAN® Transit brings fashion and fitness together to give people with active lifestyles a functional timepiece that is durable enough for the gym and stylish enough for the office. An update to the watch Essential line, the Transit features a new case design that provides a clean look for a contemporary digital sports watch anyone can wear.

The Transit is designed to keep you looking stylish from work to workout. The lightweight resin strap of the Transit is paired with a durable case that is water resistant to 100m and includes a stopwatch with 10-lap memory, alarm, countdown timer and INDIGLO® night-light.

Two size options are available; a mid-size with 33mm dial and full-size with 40mm dial. The mid-size 33mm version includes a metallic accented bezel in silver or rose gold-tone. An updated color palette offers traditional black and white along with neutral earth tones and a popular teal to match your style.

The Transit continues Timex’s legendary commitment to high quality, innovative design and easy-to-use features. A refined digital sports watch, the Transit is the perfect companion for those who train hard and work hard and need a timepiece that can keep up.