Timex and GREATS’ Ryan Babenzien Create the Bayman Watch

“When I was growing up, my grandfather gave me my first Timex. It was a Timex Mickey Mouse and it was my first tool for learning how to tell time. It was more than just an accessory.” – Ryan Babenzien

Timex sat down with Ryan Babenzien, founder and CEO of the GREATS brand, to talk to about his collaboration with Timex and the Bayman watch.

As founder of GREATS, Ryan has become well-known in streetwear and fashion circles. Taking inspiration from his childhood as well as his formative teenage years, Ryan has found a unique expression that combines urban staples including skate culture, Hip Hop, and sneakers. Now, with the chance to extend his reach into accessories, Ryan welcomed the opportunity to work with Timex.

“I love watches and grew up with a Timex so for me it was a great fit,” Ryan says. “When I consider collaborating with a brand, there has to be an authentic reason and with Timex, it just seemed natural.”

When Ryan set out to design the first GREATS watch collaboration, he leaned heavily on his past for inspiration. Growing up near the Great South Bay in Long Island, he had a strong affinity for the ocean and the people who made their living on the water.

“Since I spent so much of my childhood on the Bay it was only right that I do a diver’s style watch,” he says. “Timex has a long history of making great diver style watches and I wanted to build on that heritage and design something that would be a fitting testament to that lifestyle.”

Though footwear and watches are far apart when it comes to design, Ryan saw a great fit to get involved with timepieces.

“One quote I’m always fond of using is, ‘Women judge a man by his shoes and his watch’,” he says. “I’ve done apparel before, but watches are something new. I didn’t find the creative process all that different. When you have a mutual respect for the brand you are collaborating with, it comes down to working together and Timex was a great partner in terms of bringing a vision to life.”

The vision Ryan had was to pay homage to the great diver watches of the past and create a timepiece that would carefully balance style and function to achieve a product that would essentially capture a cherished moment in time.

“For me, that time when the Bay was full of people who would make their living off the water or use it for recreation is gone,” he says. “My inspiration was derived from those memories, from the times and moments I remember being so entwined with the Bay. Coming up with the concept was a pretty straight shot, the story is not fabricated at all.”

The result of Ryan’s collaboration with Timex is the Bayman, a classic diver style timepiece that combines a navy-blue face and fabric strap with a silver case to create a clean look that can be worn on the water or on land.

“I’m thrilled with the Bayman,” he says. “I’ve given a sneak peek to a few people around the office and everyone I’ve shown it to loves it.”

Knowing that consumers are less dependent on watches for time-telling functionality, Ryan paid close attention to the watch as a style accessory.

“The basic function of a watch hasn’t changed,” he says. “The core function has remained the same since watches were first made. But now a watch is part of your personal style statement, and your style says a lot about you.”

The Timex Waterbury Goes Neon for Summer

 

Once synonymous with 80s and 90s fashion, neon is staging a bright comeback. It resurfaced as a pop of color for not only wardrobes, but also the perfect finishing touch in makeup looks, hairstyles, and accessories. Think back to your highlighter pack in grade school, and imagine those yellows, pinks, oranges, blues, and greens making a pop in your closet.

Even better, your time-keeping companion can now feature this bright splash of color. The Timex® Waterbury watch recently met the vibrancy of summer with the new neon collection.

Here’s all you need to know about this brilliant trend:

The new neon

It turns out your neon looks and accessories can extend beyond pool floats, workout gear and decades parties. We’ve seen it hit the runway and beyond, with brightly colored shoes, dresses, jackets, purses, hair colors and earrings making a statement in striking neon colors. From slight details to bold color block outfits, neon is showing up in various places. Some people match more than one neon color, while others dedicate an entire outfit to just one. With a lesser commitment to the trend but still embracing neon hues, we’ve also seen neon clips and scrunchies as bright little accents.

Neon hues for summer

While you can certainly wear neon at any time of year, the trend tends to complement the bright skies and sunny vibes of summer. As an added bonus for your summer look, neon colors tend to highlight your tanned skin, upping the level of your sun-kissed finish. In other words – with the warmer days now in full swing – it’s officially time to master your neon look.

Bright and new Timex Waterbury

As such, it was only natural for your favorite Timex® watch to embrace these vibrant colors. The Timex Waterbury Neon Collection is here just in time for the summer months, as a fresh take on the traditional watch. With a vivid neon croco-pattern leather strap and hand-stitched details, the Waterbury Neon 34mm Watch is fun and flirty yet still a refined, thoughtfully crafted accessory. That means you can wear this timepiece in the office and keep it on as you meet up with friends for drinks after the clock strikes five. Choose from orange, yellow, green or pink to make your neon statement.

Made with the same high-quality craftsmanship as the original Waterbury, your neon watch will last for many summers to come. And don’t worry – if the neon trend heads back into hiding, you can always swap out the strap with a new leather, fabric, nylon, silicone or stainless steel band.

With your neon watch by your side, you’ll be ready to have a bright and memorable summer.

Here’s to Our Favorite Rose-Gold Tone Watches

 

A chic blend of silver, gold, and copper, rose-gold tones mirror the slightly pink hue of a refreshing glass of rosé wine. Offering a delicate and romantic look, this distinctive shade tends to add intrigue to watches, making a soft statement and elegant finish. In many ways, it can be the sophisticated pink of your young professional aesthetic.

We couldn’t help but notice that the rose gold trend is here to stay, making it easy to mix metals and add a dash of panache to any look. In the rosé-all-day spirit, here are our favorite rose gold watches:

The Waterbury Classic

The Waterbury collection is a true display of Timex heritage and watchmaking history, now available with the modern touch of rose gold tones. The result is the perfect blend of classic watch design and classy yet not over-the-top elegance. If you want a simple, everyday watch, choose the Waterbury Classic with the 34 mm watch face and traditional dial markings. For those who want a watch that does more, the Waterbury Classic Chronograph with a 40 mm watch face is up for the job. Both have the potential to become a staple in your watch collection as the timeless finishing touch you can rely on. Plus, you can easily swap out the strap for a rose gold watch that can serve an endless array of looks.

The Easy Reader Color Pop

Rose gold gives our classic Easy Reader® watches a fresh, modern and feminine reboot. Taking advantage of the neutral nature of rose gold and the simple and classic watch face, we added a pop of color with a bright leather band. Choose either a pink or violet strap, both of which complement the rose undertones of the metal details and make for a watch that isn’t afraid to show some colorful personality. When you’re feeling a more understated look, check out our strap shop to swap out the band with a neutral one.

The Timex Metropolitan

If you’re a watch wearer who’s drawn to the dressier touch of bracelet bands and dazzling details, this one’s for you. This rose gold watch comes with added shimmer, featuring genuine Swarovski® crystals on the dial and sunburst detailing on the watch face. Complete with a soft stainless-steel mesh strap, the Metropolitan radiates rose gold elegance. It feels light on your wrist, offering a sleek touch that’s appropriate for the office but still glam enough to accompany you for a night on the town. If you love the textured dial and rose gold tone but aren’t feeling the statement glam, the Metropolitan is also available with a leather strap sans the crystals.

Even with their pink undertone, we’ve seen these watches pair well with other metals – from gold bangles to mixed-metal rings – and complement nearly any color, making them versatile timepieces to add to your collection. With rose gold on your wrist and a glass of rosé in your hand, you can strike the perfect balance of bold statement and subtle neutral with a rose gold watch. Cheers to that!

How to Match Your Watch With Your Vacation

 

What’s the perfect watch for traveling? It depends on your destination.

Here’s inspiration for matching your watch to your vacation plans:

If the ocean is calling…

Beach vacations call for versatile watches fit for lounging under the sun and dining in beachside luxury. Timepieces with interchangeable straps make it easy to switch up your look when the sun goes down. Plus, it’s a good idea to choose a watch with water-resistant materials to protect from potential ocean sprays and quick dips in the hotel pool.

Consider these water-resistant, beach-ready Timex watches:

When you’re backpacking across continents…

Packing light is key for cross-continent travels. You’ll want to choose one versatile watch that will match all your adventures abroad. Simple, minimalist designs and neutral colors are a smart move. Lightweight timepieces are ideal for all-day comfort. As far as features go, time zone settings can be helpful to keep track of each destination and monitor the time back home. GPS features can also help you navigate foreign cities when your phone battery dies or service fails.

You can rely on these durable Timex watches to keep up as you hop between countries:

packing for vacationPack the perfect travel watch for your vacation destination.

If the road beckons…

Your everyday casual watch should do the trick for road trip adventures, but consider some features that are convenient for hours spent behind the wheel. Comfortable, casual and lightweight timepieces that don’t weigh down your wrist are ideal. Plus, easy-to-read watch faces help you sneak quick glances at red lights. The same goes for motorcycle riders: You’ll want to wear a lightweight watch that fits snugly enough to stay secure as you zip down the road. It’s also a good idea to wear a water-resistant watch in case you get caught in some unfortunate weather.  Most riders avoid leather straps and instead go for rubber, stainless steel or metal bracelets that can withstand various weather conditions.

These Timex® watches are thoughtfully crafted with durable features to keep up with you for miles:

Let your travel watch keep track of time while you forget what day it is. Enjoy your vacation!

Thank Your Guys with These Unique Groomsmen Gifts

 

Calling all grooms: how will you thank your best guys for supplying endless support, unsolicited marriage advice and a killer bachelor party? Groomsmen gifts are a great opportunity to give them something they can cherish way beyond the special day.

The trick to winning the gift game is choosing something that’s practical, complete with a personal touch that makes it unique to your wedding day. That way, they’re bound to actually use the gift – and think fondly of you and yours when they do.

Here’s some inspiration to help you find unique groomsmen gifts that suit your fabulous friends:

Cheers to a special day

You’ve shared many a drink together, so commemorate your friendship with classy accessories. Think glasses, decanters, bottle openers, coasters, whiskey stones, stainless steel ice cubes and cocktail kits. Throw in the beer, wine or spirits to match the accessories if you really love them. You can also have the barware accessories or bottles monogrammed for truly custom groomsmen gifts.

If you tend to crack open cold ones when you’re watching the game together, consider gifting your groomsmen beer glasses featuring their favorite team’s logo. Gift them beer and accessories from a local brewery for a personal touch, or maybe choose wine that’s bottled near the wedding location.

Unless you all have the same drink of choice, you may want to cater each gift to the recipient’s preferences. If any of your groomsmen don’t partake in adult beverages, you can also give them gourmet coffee, tea or food gift sets.

Here’s to a well-groomed crew

Every man has a signature look, whether he rocks a full beard, masters the stubble or keeps it clean. Support their grooming routine with a beard care or shaving kit, and give it the finishing touch with a suave travel toiletries bag to house all of the products and tools when they’re on-the-go. If you want to go the custom groomsmen gifts route, you can choose to monogram the bags, or even go for personalized razors.

For a gift that really keeps giving, you can set them up with subscriptions for shave clubs. Alternatively, go for the one-time full experience and book appointments for you and the guys to get professional shaves and haircuts in the days leading up to the wedding. Not only is it a great way to spend time with your favorite friends, but it also ensures that you’ll all look spiffy when the special day arrives.

Complete the look

The suits are all set, but you can incorporate matching accessories into your groomsmen gift, too. Socks, cufflinks, belts and shoes are perfect ways to complete their looks, and of course, you can customize them with monogrammed initials or the wedding date. Not only will these accessories look fabulous on the special day, but your groomsmen can also use them after the wedding.

Commemorate friendships that last a lifetime with custom Timex watches, complete with a free personalized engraving. Your unique message may be the groomsmen names, wedding date or short quote. Plus, you can match the watch colors and finishes to your wedding looks.

If you’re getting married outdoors, gift your groomsmen a suave pair of sunglasses. Alternatively, if you’re planning a destination wedding, supply your special guys with duffel bags or suitcases for a stylish, functional and long-lasting groomsmen gift.

With the right gift, you can show your groomsmen how happy you are to have them by your side.

Timex Takes the Plunge

In the 1950’s Timex conducted one of it’s famed ‘torture test’ commercials in Acapulco, Mexico. The site of the test was the La Perla cliffs where a popular diver dove 60 feet into the crystal blue waters of the Gulf while wearing a Timex® to demonstrate its amazing durability. Nearly 70 years later, it’s only fitting that Timex will be the official timing partner of the 2018 Red Bull Cliff Diving World Series.

This summer, the Red Bull Cliff Diving World Series will captivate audiences with thrilling dives from some of the most fearless athletes in the world. Hell’s Gate at Possum Kingdom Lake in Texas was the location for the event jump-off on June 2nd, followed by Bilboa, Spain on June 30th and San Miguel, Azores on July 14th. The World Series will feature four more competitions and culminate with a finale in Polignano a Mare, Italy on September 23rd. Timex will be on hand for every breathtaking dive as the official timing partner for the Series and as a sponsor for the winner of the Italian Stop of the World Series in 2017, Alessandro de Rose.

The Red Bull Cliff Diving World Series began in 2009 to provide a platform for aesthetic action and dives of incredible complexity from heights up to 27m (90 feet). The divers who compete enhance the free-fall with awe-inducing acrobatics in a pure extreme sport that is gaining worldwide popularity.

To celebrate the event, Timex has launched the exclusive Timex Command™ Red Bull Cliff Diving World Series Edition watch. As bold as the athletes defying gravity, the Command features a blue silicone strap with the Red Bull logo and anodized aluminum details, is shock-resistant, and water resistant up to 100 meters. The commemorative watch also includes a stopwatch, countdown timer, hydration alerts and a vibration alarm.

Timex is also sponsoring Alessandro de Rose, an up-and-coming star who first completed in the World Series in 2013. Four years after his introduction to the sport, Alessandro defied the odds and captured first place at the finale in his home country of Italy at Polignano a Mare. De Rose also won a bronze medal at the FINA high diving world championships in 2017. The Timex Command™ Red Bull Cliff Diving watch is a perfect match for the fearless Alessandro de Rose. Check out the Timex YouTube channel for exclusive videos of Alessandro and the Timex™ Command.

The next stop will be in Sisikon, Switzerland on August 5th. Follow all the action at redbullcliffdiving.com and on @Timex social media platforms that will feature regular posts on Instagram featuring exclusive videos of the incredible dives as well as content that provides a compelling narrative of  Timex and the Red Bull Cliff Diving World Series story.

Choose the Right Wristwatch Companion for Your Summer Road Trip

 

Are you itching to hit the road for that classic summer road trip? Don’t forget good tunes, fabulous company, and a reliable timepiece. Casual watches match your road trip style, but make sure to choose the durable models that will endure long hours behind the wheel.

Keep these features in mind to choose the perfect companion for your summer road trip:

driving on a summer road tripDon’t forget to take your time-keeping companion with you on your next road trip.

Road trippin’ functionality

With practical features, your watch can be more than a good-looking timepiece. A light-up watch dial will help you keep track of the time as you drive after dusk or stop to set up camp for the night. Night-light features will come in handy if you accidentally drop something under the seat or need trusty guidance in low-visibility areas when you’re exploring outside of the car. As you drive through the tiniest corners of the country, compass and GPS features will help direct you when service fails to reach your smartphone. If you plan to cross boundaries, time zone settings will help you keep track without needing to reset the watch.

Easy wear comfort

If your watch is oversized, bulky or too loose on your wrist, it will end up being more of a hindrance than a functional help as you cover the miles. Your road trip watch should be low-maintenance, sitting comfortably on your preferred wrist. Choose a lightweight model with a watch face that’s on the smaller side, and adjust the strap accordingly to make sure it feels good on your wrist. As far as strap materials go, you may want to leave the leather bands at home, as they may not be as comfortable under the summer sun. Fabric and nylon straps are lightweight and won’t stick to your skin; plus, they complement a casual summer road trip aesthetic.

Long-lasting durability

Your road trip watch should be built to cover plenty of miles, keeping up with you no matter how long you spend on the road. Consider the level of craftsmanship and quality of the materials when selecting your road trip companion, such as double-layer straps or a flawless second-hand sweep.

With the windows down and the breeze flowing through your hair, you won’t be worried about what day it is. Get that endless weekend feeling, plus the superior craftsmanship and durability of Timex with the Weekender® collection. These timepieces feature a casual-yet-refined watch design; plus, they offer comfort and functionality for long days on the road. With interchangeable straps, you can play with patterns, colors, and fabrics to switch up your watch look to meet your carefree road trip vibe.

Here’s to the Great American Road Trip – and a wrist companion that’s ready for the adventure!