This month Timex presents the Fairfield Supernova™, a celestially sleek and innovative timepiece that takes the Fairfield collection to the next level.
The Fairfield Supernova™ watch features a new INDIGLO® perforated laser-cut backlight dial to create a watch that suits modern lifestyles. The Fairfield Supernova™ is the latest incarnation of Timex’s commitment to innovation in watchmaking.
The Fairfield Supernova has landed
INDIGLO® Night-Lights gave watches additional much-needed functionality that struck a chord with consumers and which has become a mainstay in the contemporary watch market.
The Fairfield Supernova™ is a new way to experience Timex’s INDIGLO® Night-Light technology. The Fairfield Supernova™ is cut from metal and shaped by light, crafted using precision laser-cutting techniques on a thin layer of metal. This perforated layer of metal is then placed on top of the dial to allow for the light to pass through, creating a dazzling and contemporary way to illuminate the time. The laser-cut backlight INDIGLO® dial complements the perforated leather strap for a streamlined aesthetic. And with a date display and chronograph function with 4-hour capacity, the appeal of this watch is all in the details.
The Timex Fairfield collection is known for its thoughtfully designed timepieces and sleek, minimalist style that is a reliable accessory for your modern lifestyle. Now, with its updated functionality, the Fairfield Supernova™ expands the Fairfield universe of timepieces by giving watch wearers a new way to enjoy INDIGLO® Night-Light technology.
Backlit watches may seem standard today, but, inspired by its legacy of giving consumers timepieces with functionality and style, Timex continues to innovate with its new Fairfield Supernova™ technology.
INDIGLO®: A luminous history
Backlights seem like a standard feature on watches today, but this wasn’t always the case. Until the early ’90s, there was no easy way to read a watch in the dark.
Timex presented a solution to this frustrating problem with its INDIGLO® night-light feature. The invention was the next in a sequence of thoughtful, innovative watch features designed by Timex to respond to changing consumer needs.
“Backlights seem like a standard feature on watches today, but this wasn’t always the case.”
Following the successful release of the Timex® Ironman® Triathlon® watch, which became the best-selling watch in America within a year of its release, the company began exploring other innovations that could target gaps in the market. While efficient timekeeping and water-resistance were two main areas Timex developed, it felt that night-lights were a new functional feature for which consumers were searching.
Timex researchers had been experimenting with electroluminescent technology in different consumer applications and decided to try out the technology in timepieces. In 1993, Timex released a series of digital and analog watches with a new INDIGLO® night-light feature. The dials of these INDIGLO® watches were covered with a thin paper film which acted as a light bulb when lit up via battery power.
Timex’s hunch was right — the INDIGLO® night-light was a major success.