The designers of Amsterdam-based Patta had money on their minds when they approached this collaboration with Timex. But the money on their minds wasn’t just about their brand doing business with ours — to them, it was about questioning the relationship between money and time, and how much value we all place on that relationship.
Patta got its start in 2004 as a side-hustle to fund travel and music ventures for a group of friends living in Amsterdam. According to a terrific interview The Street UK did with Patta co-founder Guillaume Schmidt, the hobby took off and grew into a small-time business dealing in sneakers and novelty items from around the world. Schmidt and his cohorts used their passion to establish a brand that’s since expanded to multiple retail locations and a large web presence.
When we asked Creative Director Vincent van de Waal about this watch’s dial design, he had a few things to say. “We wanted to give the dial artwork a bit more than just the function of telling the time,” he says. “The currencies make you aware of the speed of the world we live in. Time is money. But I think it’s up for the one who wears it to decide whether that’s something to strive for… or if it’s a sign that we should loosen up.”
As for the general aesthetic – the field-watch color palette, the domed crystal and military dial layout — van de Waal cited an affinity for the functional vibe Timex has always represented. “The reason to collaborate with Timex goes back to the love of for the military aesthetic,” he says. “[I think] military goods are always a big inspiration in what we do.” The bandana included with the watch strikes those same chords in plain black and white, repeating the watch dial design to further remind its wearer of time, money and value.
If you’re trying to spend your 24 hours a day as wisely as you spend your monthly budget, we can help with that — this limited-edition watch is available today on Timex.com.
Our new watch designed in collaboration with Copenhagen’s Wood Wood is notable for a handful of things. One is its clean, contemporary design — it ties together traditional details, like a domed crystal and military-style dial, with an all-black palette that’s decidedly modern. And then there’s the most unique feature of the watch: a message hidden in the INDIGLO® backlight that says “GET LOST.”
It might seem funny, a watch telling you to get lost. After all, the average wristwatch is all about avoiding getting lost. How can you lose your sense of direction or your sense of time and still be on time for whatever’s next? The double meaning that inspired the design is best explained by Brian SS Jensen, a Wood Wood designer and co-founder of the brand.
“I’m intrigued with the idea of getting lost, both physically and as a state of mind,” said Jensen. “We wanted to do something that was really simple and wearable, but still have an element of humor and surprise.” To him, getting lost in a new city is a great way to experience what it has to offer. And getting lost in time simply means being in the present — being mindful, stopping to smell the roses while the world rushes on. Both interpretations of the “get lost” message can help us make the most of the hours passing by.
This new timepiece’s double-entendre message is here to help you along in our over-scheduled, hyperconnected world. You can keep track of the time with a well-designed watch that’s simple and reliable; that’s why you choose Timex. But as for why you might choose this specific Timex, the one we worked with Wood Wood to create? It’s the reminder we all need that sometimes, where the hands on the clock fall isn’t what matters most.
Sometimes, we need to get lost so we can find a new way forward.
For thousands of years we relied upon the moon and stars to navigate, track time and help to tell our human story with tales and myths. We built legends around them, drew maps that used constellations as their guides.
Today we mostly look to the stars for their beauty and elegance, things for which there are no substitutes. And when we designed the first automatic watch in our Celestial Opulence collection, a stunning timepiece in midnight blue and rose gold-tone stainless steel, elegance was the first guiding principle we had in mind.
The face of the watch comprises a midnight-blue dial with a floating hour hand and a dauphine-style minute hand orbiting above, with Swarovski® crystals set into the outer perimeter to recall the stars that first inspired this design. We decided to exclude a sweeping seconds hand, simplifying the watch overall and earning its name by design. After all, what could be more opulent than a watch that doesn’t care about mere seconds? Worry about the truly important things, it implores us; look up at the night sky in wonder, and the rest will follow.
This mechanical movement keeps time as you would expect from a Timex®, but this beating heart is precisely what makes the Celestial Opulence so special. And beat it does; the movement inside it rotates approximately six times per second, nearly 22,000 times each hour. Viewed through an exhibition case back that’s tinted morning-blue and etched with constellation patterns, this high-accuracy 21 jewel movement draws its power from the motion of your wrist as you wear the watch throughout your day. And thanks to a 40-plus hour power reserve, you can be sure the watch won’t stop, even after you’ve wound down for the evening.
Shop our new Celestial Opulence Automatic here, and take the star-scattered sky wherever you go.
“Timex is back with a modern re-edition of a watch that represents a major pivot for the American watchmaker. The Q Timex is an almost 1:1 reproduction of an original model, right down to the screw-in battery hatch. Remember those?”
This guide from Business Insider features both our Marlin®️ Automatic and Timex x Todd Snyder Beekman watch, recommending the two watches as great timepieces that punch above their weight in both style and value.
Today, on the 60th anniversary of Hawaii’s statehood, Timex introduces its latest collaboration: Timex x Keone Nunes. This collection includes four timepieces designed in partnership with Keone Nunes himself, a master of the traditional Hawaiian tattoo technique called uhi.
Bringing together the craft of watchmaking with centuries-old tattoo designs, the Timex x Keone Nunes collection draws its inspiration from Polynesian symbols representing family, courage and safe travels in the journey of life.
“This partnership with Keone is special because it combines our passions for heritage and tradition to create something that’s as beautiful as it is meaningful,” said Giorgio Galli, Timex’s Design Director. “Together, we designed a collection that pays tribute to our backgrounds and demonstrates our shared artistry, values and cultures to the world.”
Using the classic Timex® Scout field watch as a starting point, Keone infused traditional Hawaiian tattooing and Polynesian culture across four unique timepiece designs. Every Timex x Keone Nunes watch includes the koa’e ‘ula design on its dial. Usually referred to as a red-tailed tropicbird, the koa’e ‘ula is a symbol associated with safe travels.
As additional nods to Polynesian symbolism, triangular nihoniho patterns and ihe spears are highlighted throughout the collection. Representing protection and guidance, the nihoniho pattern is debossed on either a black leather strap paired with a black dial or brown leather strap paired with a navy-blue dial. The two remaining timepieces in the collection have ihe spears debossed on a black leather strap paired with a gray dial or a tan leather strap with a black dial. Ihe spears are found in many traditional Polynesian tattoos symbolizing protection and courage.
“Hawaiian tattoo artistry is a practice you approach with intention, since it has the power to transport you back to the root of our heritage,” said Nunes. “The traditional symbols represented in the Timex x Keone Nunes collection were intentionally selected to connect wearers to their roots for generations to come.”
The Timex x Keone Nunes collection is available for purchase on Timex.com, at the Timex flagship store in Tokyo and at select global retailers for $109.